E-commerce brands can benefit greatly from the support of an Amazon marketing company.
This e-commerce giant innately understands how to sell products to consumers.
Considering Amazon makes up 50 percent of the e-commerce market, it’s safe to say they’re professionals at understanding what consumers want and how to give it to them.
Therefore, your brand needs to have a presence on this platform in some capacity.
This could be through sponsored ads, Amazon SEO tactics, landing pages and more.
But in order to truly understand how to leverage the power of Amazon to your advantage, you need the help of dedicated Amazon marketing professionals.
How To Choose A Top Amazon Marketing Agency
The Best Amazon Marketing Companies Create Targeted Amazon-Specific Campaigns
When it comes to marketing your brand on Amazon, there are a lot of things you can do.
You can create sponsored posts to jump to the top of the page and plant yourself right in front of your audience.
Similarly, you can take a more organic route and boost your Amazon SEO so that your products and brand rank higher on the page.
That’s important — especially considering the robustness of the Amazon platform.
In 2017, the e-commerce giant saw $178 billion in sales. That number will rise in 2018.
That being said, the best Amazon consultants have intimate experience creating these engaging and results-driving strategies that end with your products selling even faster.
Industry-Leading Amazon Marketing Consultants Offer Full-Service Amazon Marketing Services
Signing on an Amazon marketing consultant doesn’t just mean you’ll get an inside look into how to promote yourself on Amazon.
On the contrary, these marketing experts have extensive experience in the digital marketing sphere and can help you brand promote itself outside of the Amazon platform as well.
This means that your brand will be able to establish a presence in the digital sphere through more traditional and inbound marketing initiatives such as social media marketing, email marketing, SEO, content marketing affiliate marketing, influencer marketing and more.
Marketing your brand to the global community is equally as important as marketing on Amazon.
That’s because, by 2021, global e-commerce retail sales will reach $4.5 trillion.
A Reputable Amazon Marketing Agency Offers Affordable Pricing
Marketing agencies aren’t cheap — whether you’re working with an inbound marketing agency, a social media marketing agency or an Amazon marketing agency.
There are a number of costs that all start adding up before you know it.
Thus, you have to make sure you’re working with a top agency that has costs within your budget. And these professional Amazon marketers are sure to work with you.
This relationship is one both parties want to grow. So top Amazon marketing services will be transparent, open and flexible with their pricing.
Effective Amazon Marketing Agencies Have A Successful Process
A process should always come first.
An organized process is the foundation from which an entire marketing strategy builds. The best marketers need to have an established process in place that is backed by past successes for you to be sure that your project will be a number tally in the win column.
Top-rated Amazon marketers have a fluid and effective process in place to help them through your marketing endeavors. It will take them from brainstorming to research to creation, implementation and beyond.
This will give you peace of mind and ensure you can be confident in the work.
Top Amazon Consulting Experts Invest In Relationships
Investing in relationships is a key indicator that your Amazon marketing partner means business.
An Amazon marketer shows their investment in a number of ways.
They create fluid paths for communication. They keep your brand in the loop. They aim to complete your project on time and to the best of their abilities.
Similarly, they work with you at every step of the way. They take your thoughts and insights into consideration so you can feel a part of the team.
This is a two-way street — and the best Amazon marketers will treat it as such.
20 Questions To Ask Before You Hire An Amazon Marketing Consultant
Ask Your Amazon Marketing Agency What Marketing And Advertising Services They Offer
Amazon marketers offer a number of services to get your brand in front of your target audience on this global retailer platform.
These services are a mix of digital marketing and advertising that really boost your brand and drive it to the top of the Amazon user’s page. But depending on what you’re looking to do, you need to make sure the e-commerce marketing agency you’re partnering with can follow through.
- How will you promote our product on Amazon
- What types of collateral can you create for our brand?
- Do you offer design services?
- Do you offer additional digital marketing services outside of Amazon?
- How can you integrate these initiatives into our overall marketing strategy?
Ask Your Amazon Marketing Agency How They Set And Meet Goals
It’s a known fact that setting goals and holding yourself accountable to them makes it more of a reality for you to achieve them.
Those who write down goals are 10 times more likely to achieve them.
The same goes for brands and agencies.
They need to outline, track and record their goals in order to achieve success. So it’s important that you work with your Amazon marketing strategy partner to find out what goals they can hit and how.
- What goals will these Amazon marketing initiatives achieve?
- How do you set goals?
- How will these initiatives reach our business goals?
- How will these initiatives affect our branding, sales and customer satisfaction goals?
- Do you have Amazon-specific goals and non-Amazon specific marketing goals?
- What goals have you reached in the past for other clients?
Ask Your Amazon Marketing Agency Partner How They Will Keep Branding Consistent
Branding is an important aspect of a digital marketing strategy.
Because you can create a host of creative collateral, develop a captivating campaign and get your content right in front of your desired audience. But if it looks and feels fake, disingenuine or inauthentic, your audience just won’t buy it.
You need to keep your branding consistent, clean and clear.
Brands that are consistently represented are three to four times more likely to experience brand visibility.
And the more people see your brand, the more they will interact with it.
- How will you keep our branding consistent?
- How will you fully understand and promote our brand?
- How will the collateral you create flow with our current collateral on and off Amazon?
- How will these Amazon marketing initiatives build our brand identity and increase exposure?
Ask An Amazon Marketing Consultant About Their Past Experience And Portfolio
Agencies with a great portfolio and track record of work can be trusted. But it’s important that you take a deep dive into these Amazon SEO companies to ensure that what they’re saying and what they’re doing match up.
Ask questions about who they’ve worked with in the past and what they’ve learned from these experiences.
- What businesses have you worked with in the past?
- Have you worked with any competitors or others brands in our industry?
- Can we speak to any of your past clients?
- What are some successful campaigns you’ve launched in the past?
- What have you learned from your past successes and failures?
The Team Members At A Leading Amazon Marketing Services Agency
The Best Amazon Marketing Consultants Have A Project Manager
In order for your project to succeed, a key point of contact needs to monitor and manage it at every step of the way.
That’s why the best Amazon marketing agency will hire a team of project managers to keep the team in line and on-task.
Successful project managers will always keep goals in mind, driving towards them with efficiency and ease.
That’s a good thing — a lack of clear goals is the biggest reason for project failure.
Top Amazon Marketing Strategy Firms Hire Branding Experts
Revenue rises by 23 percent on average when a brand presents themselves consistently.
That’s just one statistics showing the importance of clear, comprehensive and positive branding.
Your brand needs to present itself to its audience on Amazon and off with ease and fluidity.
That’s why the best Amazon marketing companies employ branding experts to strengthen your brand and make it more consistent.
Industry-Leading Amazon Marketing Agencies Employ Copywriters And Designers
Compelling copy drives 7.8 times more site traffic.
And compelling design grabs attention and keeps people engaged with a brand and a piece of content.
That’s why it’s important that your Amazon marketing partner hires copywriters and designers.
These professionals can help create stunning pieces of collateral that are engaging and attention-grabbing.
From sponsored ad copy to metadata to landing page imagery and more — these AMS marketing pros can boost your digital presence and help drive e-commerce sales with their creative ingenuity.
Top Affiliate Amazon Marketing Companies Have Dedicated Digital Marketers On Staff
Like we’ve said, the best Amazon marketing companies don’t just hire marketers that understand the Amazon e-commerce landscape.
Top Amazon marketers also have dedicated digital marketing and advertising experience.
This knowledge, talent and past work help them develop Amazon marketing strategies that fit right into existing digital campaigns. Similarly, they can craft a fully-functioning digital marketing campaign to increase brand awareness and drive traffic as a whole.
The Best Amazon Marketing Strategy Firm Has An Effective Process
Top Amazon Consulting Experts Define Their Strategy
The first thing any good Amazon consultant will do is establish a strategy.
This is a kind of outline of sorts that gives top marketers a roadmap to follow. With this in mind, they can put the proper plan in place to get your content ranked higher and located right at the top of the Amazon page.
There are steps that need to be taken before a campaign is launched. And the best Amazon experts won’t skip any steps along the way.
Reputable Amazon AMS Marketers Work With You To Decide On A Targeted Campaign
There are a number of different ways for your brand to leverage the power of Amazon to promote your brand.
You can go the organic route and boost your own brand, Amazon presence and messaging.
Or, you can boost your content through Amazon advertising and sponsored content.
Regardless, top Amazon consultants will work with you to decide on a targeted plan of attack that meets your key performance indicators (KPIs) with ease.
Top Amazon Experts Conduct Extensive Market Research
A team of marketers can’t just rely on past experiences and jump into your digital marketing project.
That’s because every brand is different. Each e-commerce brand has a slightly different audience, product and service offering.
And this requires a dedicated, targeted and customized approach.
80 percent of consumers are more likely to do business with a brand that offers a customized experience.
To achieve this, Amazon marketers need to conduct extensive market research — into your brand, your audience and the e-commerce industry as a whole.
The Best Amazon SEO Service Firm Establishes Visual Collateral And Messaging
Once your brand and agency decide on a plan, it’s time to create collateral.
This collateral comes in the form of visual ads that require imagery and key messaging.
Similarly, proper Amazon SEO tactics are essential all over your digital presence in order to establish a solid brand identity and make an impact on your target Amazon audience.
The Best Amazon Affiliate Marketers Launch Effective Amazon Campaigns
An effective Amazon marketing campaign has many parts. It includes organic and paid campaigns that rank your content higher on the e-commerce platform.
But it also includes ads and more tactics, which create a comprehensive and well-rounded marketing strategy that drives your business goals and helps you meet your business objectives.
But the work doesn’t stop there.
Amazon Marketing Experts Monitor And Maintain Campaigns And Amazon eCommerce Stores
The last step in the Amazon marketing services process is the monitoring and managing of each targeted campaign.
Once a campaign goes live, it needs to be tracked, analyzed and dissected. This will help your agency and your brand understand what works and what doesn’t.
Then, you can make the necessary changes to the live campaign and know what not to do in future campaigns.
5 Traits Of The Best Amazon Marketing Agency
Top Amazon SEO Marketers Take The Time To Understand Your Brand
You can’t afford to work with an agency that doesn’t take the time to understand who you are, what you do and what drives you.
But when it comes to working with these top Amazon marketers, you don’t have to have that worry.
Thes professional marketers will sit with you to better understand your branding and your future goals.
77 percent of marketers understand that branding is critical to business growth.
Therefore, they don’t risk being sloppy. They will innately understand your business. They will invest the time, energy and resources into researching your brand.
This will give them the same passion you have.
Successful Amazon Marketing Consultants Collect Extensive Data
It’s not just information about your brand that these marketers collect. The best Amazon marketers also take the time to do extensive market and competitor research in order to develop a strategy that is cutting-edge and effective.
These Amazon consultants are pros at using top tools to unearth key insights and powerful information.
With this, they can create a customized Amazon strategy that gets your content noticed.
The Best Amazon Marketing Service Firms Offer Complete Marketing And Branding Services
Outside of Amazon, your brand needs a fluid and comprehensive branding and digital marketing strategy.
Not only does your content need to e optimized for Amazon, but for the digital sphere as a whole.
This includes social media marketing, email campaigns, paid advertisements, brand exposure and SEO.
For instance, there are more than 70,000 Google searches every second.
Therefore, your brand needs these marketing experts to create marketing campaigns that go far beyond Amazon to establish a firm, relatable and engaging brand identity for years to come.
Top Amazon Consulting Teams Have Access To Top Tools
The best Amazon marketing agency relies heavily on cutting-edge tools and analytics platforms in order to create, manage and inspect marketing campaigns.
This is a key trait that sets the best Amazon marketing agencies apart from the rest.
They don’t just launch a campaign and call it a day. And they don’t just create a campaign based on what they think will work.
They use these tools to conduct research, understand the competitive landscape, pinpoint key audiences, find keywords and follow a campaign throughout its lifespan.
With these insights, your Amazon marketing partner can strengthen your campaigns and drive e-commerce sales.
Reputable Amazon Consulting Experts Take A Goal-Oriented Approach
More than 80 percent of businesses don’t keep track of their goals.
Not only do the best Amazon marketers keep track of their goals, but they base their entire strategy on these goals.
By keeping these goals at the forefront of their process, they ensure that they meet them, thus giving your brand the boost it needs to drive business growth.
Reputable Amazon experts take a goal-oriented approach to their strategies and projects. They understand that your strategy needs to achieve results. And they are determined to give them to you.
How Top Affiliate Marketing Amazon Teams Charge Their Clients
The Best Amazon Marketing Agency Charges For Amazon Campaign Strategizing
The biggest cost you’ll see when signing on an Amazon marketing agency is for overall campaign strategizing.
When you enlist the help of these Amazon experts, you’re expecting to grow from their expertise, experience, tools and resources. You’re trying to build your Amazon e-commerce presence, after all.
Therefore, it makes sense that these marketing professionals will charge for this main service objective.
Top Amazon Marketing Consultants Charge For Additional Digital Marketing Strategies
Another charge your brand will experience from Amazon marketing companies is for additional marketing help.
These marketers have extensive experience in the overall digital marketing sphere.
They experience the changes, evolutions and shifting trends. They don’t just understand e-commerce or Amazon.
Instead, leading Amazon marketers have a grasp on the big picture. They can infuse their marketing strategies with your overall digital marketing campaign process to create a cohesive relationship that drives consumers to your site and increases sales.
Industry-Leading Amazon AMS Companies Include Continued Maintenance And Support In Their Pricing
One a campaign goes live, it needs to be monitored, managed and fixed.
Top tools shed light on how a campaign is performing.
Depending on what the numbers show, Amazon marketing professionals can either make alterations to the live campaign or make note of the failures and ensure that future campaigns don’t make the same mistake.
Why Your Brand Should Invest In Amazon Marketing Consultants
Amazon holds a huge share of the global e-commerce market. Therefore, there are plenty of opportunities for your e-commerce brand to succeed when you leverage the platform and its opportunities.
From reaching new consumers to getting your products ranked alongside other top contenders, Amazon is a source of immense opportunity.
Top Amazon Marketing Companies
But getting your content in the right spot can be challenging. Thus, you need the help of key Amazon marketing consultants that understand the platform and are committed to creating innovative campaigns that get brands noticed.
Explore the best Amazon marketing companies in the agency listing table above.
