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What Makes SEO Agencies in Australia Unique?

Expert Australian SEO companies will continue to rave about how they can rank your business in Google's search results and gain traffic. Sounds great, right? But research demand has declined due to COVID-19 in some verticals.

This means that, more than ever, it is more important to adapt your search engine optimisation strategy to achieve your goals. That is why SEO agencies in Australia can help. Below are some of the reasons that make SEO agencies in Australia unique:

Reason #1: Australians Are Using the Internet More in Recent Years

Australian Internet usage is rising in a business landscape governed by online interactions. In a recent study by Safari Digital, they found out that more than 86.5% of Australia’s population is online, and their average daily usage exceeds more than 180-minutes or approximately three hours per day.

With this in mind, there’s a massive potential for businesses to leverage the country’s time spent on the Internet to optimise their online presence through SEO and boost their traction.

Reason #2: Australia Has One of the Fastest Mobile Internet Speeds

Australia has one of the fastest average mobile internet speeds. Most eCommerce platforms, banking, and media streaming take advantage of this. Mobile internet usage will likely continue to increase as Australians seek a hassle-free experience in their daily tasks and entertainment options.

SEO agencies know how to personalize the strategy to mobile and web, especially if they are in Australia; they would know how to cater to their service area.

Reason #3: Australians Regularly Browse and Shop Online

Statista has discovered that in 2021, Australians’ most popular online activity is opening their emails. The data shows that 98% of respondents recorded this as their number one online activity. Other popular online activities of adult Internet users in Australia include web browsing, banking, video streaming, and shopping.

Australia’s online behaviour then creates many opportunities for businesses to take advantage of this data for their brand’s growth, and that’s where SEO agencies can help. Optimising your websites, whether you’re a B2B company or an eCommerce brand, you’ll reap the benefits of this huge number of Internet subscribers from the country.

Australian Internet usage is rising in a business landscape governed by online interactions

What Do SEO Companies in Australia Specialize in?

SEO agencies in Australia are adept at working with businesses to create an organic marketing strategy that improves brand reach and website traffic in search engines.

They provide a wide range of services. Each optimisation activity is tailored towards the unique goals of a business and is engineered to help companies to reach their goals.

As a reputable SEO agency, they should follow the Google Webmaster Guidelines to create marketing optimisation strategies that focus on the four pillars of SEO:

Hiring a search engine optimisation firm in Australia will help you develop customised SEO strategies that suit the unique needs of your business.

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Why Hire A Search Engine Optimisation Company in Australia?

According to the Australian Communications and Media Authority (ACMA), nearly all Australian adults (99%) have access to the Internet.

Mobile phones were the most commonly used device to connect to the internet. While 93% of Australians used a mobile phone to go online in the six months leading up to June 2021, it's still quite an increase from 84% in 2017.

On the other hand, younger Australians were more likely to use a mobile phone, laptop, TV or smart TV, digital media player, or a portable games console to access the Internet. Older Australians were more likely to use a tablet or desktop computer.

With these facts laid out, you are probably thinking of ways to utilize this information for your business. The best course of action, then, is to use this as an opportunity to build your brand’s presence online where most of the population hangs out—as they say, go where your audience lives.

Enter the search engine optimisation agencies in Australia. Hiring a good SEO company for your business comes down to understanding the value of a high-quality strategy. The sooner you consider SEO an investment in your company, the sooner you will realize how much significance to place on choosing an SEO agency.

How Much Do SEO Agencies in Australia Charge for Their Services?

The price of SEO success in Australia is not just dependent on one aspect of the business. It includes a combination of the method used, the SEO agency’s specialization, and the project timeline, among others.

While the most common method of achieving your content marketing goals online is to hire an SEO agency every month where the cost is fixed with the estimated monthly effort and hours, some agencies offer hourly SEO packages. This method is suitable for businesses that need occasional search engine optimisation activities.

The average SEO agency cost in Australia is $1,250 to $3,500+ per month, while the hourly SEO rate is $125 to $250.

Generally, the higher the competition, the more you need to pay for their SEO services. Hiring a top-level expert may cost you more, but it will be worth the investment.

Based on Webapex’s calculation, the ballpark figure for monthly SEO pricing in Melbourne, Sydney, Brisbane, Adelaide, and Perth are as follows:

  • Standard Level: $1,200
  • Mid-Level: $1,750
  • Top Level: $2,500
  • Custom SEO: $3,500+
  • Avg. Hourly Rate: $125 to $250

If you want to learn more about the individual pricing of the best SEO companies in Australia, check out our list above.

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How To Find The Right SEO Company in Australia for Your Business?

Hiring an SEO agency can be a daunting task. In the best-case scenario, your partner grows organic traffic to your site, improves your search rankings, and helps you generate more leads and sales.

In the worst-case scenario, your SEO partner engages in black hat techniques that give the appearance of success, disappear before the penalties kick in, and leave you with less traffic than ever—and months or years’ worth of cleanup.

However, hiring an agency to create and execute an SEO plan doesn’t have to be complicated. You don’t need to be an expert to find one—you need to know what to look for to find an efficient SEO company that follows best practices and drives the results you’re seeking:

Step #1: Define Your Goals

Before you start looking for an agency, it is essential to have a clear idea of what you want to achieve. Do you want to increase your organic traffic or even Improve your conversion rate? Rank for specific keywords? Once you know your goals, finding an agency to help you achieve them will be easier.

Step #2: Do Your Research

Once you know what you're looking for, take some time to research different agencies. Read reviews, case studies, and testimonials to understand what others have experienced working with each agency. This will help you narrow down your options and choose an agency that is a good fit for your needs.

Step #3: Make Sure They Offer the Services You Need

Not all SEO agencies offer the same services, so it's vital to ensure they can provide what you're looking for. Do they present keyword research? Link building? On-page optimisation? Make sure they have experience with the kind of work you need to do before making a decision.

Step #4: Ask for Referrals

If you know someone who has worked with an SEO agency before, ask them for a referral. This is one of the best ways to find an agency that will provide the results you're looking for online.

Step #5: Get a Proposal and Pricing Estimate

Once you've narrowed your options, contact each agency and request a proposal and pricing estimate. This will give you a better idea of what each agency will charge and what kind of results they can deliver.

By following these tips, you'll be well to finding the right SEO agency in Australia for your business needs!

10 Questions To Ask When Interviewing An SEO Services Company in Australia

  1. How do you approach keyword research?
  2. What industries have you worked with in the Australian market?
  3. What are the SEO tools you use?
  4. Can you describe your typical process and workflow?
  5. What would you require from us to get started?
  6. What is your philosophy for approaching SEO to deliver results?
  7. What SEO metrics define success for you?
  8. How do you approach optimisation on mobile vs. web?
  9. How do you report on progress, and what does it look like?
  10. How long will it be until we can expect to see results?

Takeaways On SEO Agencies in Australia

When looking for an SEO agency in Australia, choosing a reputable company with a proven track record of success is essential. Many so-called “experts” claim they can get your website to the top of the search engines, but not all of them deliver on their promises.

An excellent way to weed out the bad apples is to ask for case studies or testimonials from past clients. This will give you a good idea of what to expect from the company and whether or not they're likely to get results.

Once you've narrowed your options, you must clearly understand what you want to achieve with your SEO campaign. Do you need help with keyword research, link building, or both? Be sure to communicate your goals to the agency so they can put together a tailor-made plan that will get you the results you're looking for.

Finally, remember to negotiate pricing before signing on the dotted line. A good agency will be transparent about its pricing and offer a fair service rate. SEO services from agencies cost about $1,250 to $3,500+ per month and $125 to $250 per hour. Other SEO companies might cost more but remember, the more experience they have in your industry, the more they cost, but the results may be outstanding.

By following these simple tips, you can be sure to find an SEO agency in Australia that will help take your business to the next level.

Best of luck!

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