How Hello Molly Doubled Online Sales
2x Increase in online sales320% Increase in ROI from Google Adwords94.9% Increase in organic traffic347% Increase in search engine visibility
Hello Molly is one of Australia's ultimate online fashion destinations, offering on-trend and affordable wardrobe essentials. Since 2012, they've won the hearts of happy customers in 130+ countries. With 100 new releases every week, there's something for everyone. And it all started with a thriving team in Sydney, that's now expanding to offices in Los Angeles and Beijing.
In a competitive fashion industry, digital is what defines achieving success or going stagnant.
Hello Molly saw big opportunity to grow even further, yet their digital presence just wasn't doing the job. Search engine visibility was simply too low, along with dismal ROI for PPC efforts.
That's where OMG came into the picture. We doubled their online sales, and that's just the beginning.
Breaking down a winning digital strategy
1) Data-driven SEO to skyrocket rankings, traffic and revenue
Technical and onsite SEO maximised visibility across search engines. This means click-happy customers find Hello Molly, at a lower cost compared to other channels. Proven strategies increase search engine visibility by 347% and organic traffic by 94.9%.
2) Customised PPC campaigns to improve ROI and capture customers
Targeted and timely PPC campaigns reached the right people at the right time — meaning more people converted at a lower cost per click. ROI for previous PPC campaigns averaged 2:1. OMG delivered 6:1 ROI from Google Adwords by leveraging better copy and smarter remarketing.
3) Backlink building to boost website authority and rankings
Strategic backlink building put Hello Molly on the digital map. High quality backlinks are a key ranking factor on Google. With targeted backlinks, the website began reaching the top of rankings. This means organic traffic and organic revenue was on the rise.
CEO and Co-Founder of OMG, Andrew has had a long, illustrious career in the SEO and SEM industry. After years of working for agencies, Andrew realised the system was broken and started OMG to remove the complexity from digital and provide simple, transparent results. He has been featured in and cont
Co-Founder of OMG and Head of Partnerships, Mez is a marketing mastermind with a wealth of expertise. Having overseen over 250 search campaigns and consulted over 600 businesses globally, Mez's core strength is delivering real revenue results through digital marketing. He's consulted for business bo
Harry heads up Research Development and Operations here at OMG. With vast technical, SEO and PPC skills, he's an asset in innovating and moving OMG forward.
Wasif is the CMO at OMG, growing the sales and marketing team. His approach is always hands-on, strategic & data-driven, with proven results across startups, enterprises, SaaS, tech, education and more. He's bringing his 11+ years of experience and enthusiasm to the table at OMG.
Danny joined the OMG team only 6 months after the company was first founded. Since then he's helped to grow the businesses of clients across all niche's which has resulted in a well rounded knowledge base and skill set. His strengths lie in technical analysis, SEO strategy and marketing consultation
Digital Growth Director at OMG, Saf has formulated digital strategies for over 550 clients (and counting!) since the start of 2017. This includes brands such as Australian Geographic, JBL, Valley Girl, THR1VE, and many more. He has a passion for helping business both big and small achieve insane gro
Kristie is the SEO Director and manages 30+ of Online Marketing Gurus' campaigns in Australia, the US and the UK. Originally an onsite SEO and content specialist, she has expanded her skill set and is now proficient in technical SEO.
Janet is the Financial Controller at OMG. Bringing 15+ years of experience in Accounting, she's championing the financial side of the agency. This helps our agency stay smooth sailing 24/7, all year around.
Luke is the Accounts Director and coffee enthusiast. You'll often find him downing a double shot while on call with one of our happy clients. He's got 10+ years experience in the development of complex implementation strategies, roll-out of new technologies to users, executive sales and ongoing acco
Catherine Milne, aka Cat, is the PPC Director at OMG. Her day to day involves rallying the team to create killer campaigns that deliver crazy ROI for our clients. After working at Google, she decided to join this team of global Gurus.
Russell Dunn is the Lead Developer at OMG. Day to day consists of the oversight and implementation of optimisations to clients websites and internal systems . He loves keeping up with the latest industry standards and advancements of online technology. With more than a decade of experience in web de