We have carefully handpicked our list of top automotive marketing agencies from a group of over 600 service providers based on their range of services, awards and recognitions, portfolio, industry reputation, pricing, and client reviews. Learn more about our selection methodology and discover how we pinpoint the top players below.
Table of Contents
- The Number 1 Automotive Digital Marketing Agency as Selected by DesignRush Is...
- CMB Automotive Marketing
- PureCars
- Omni Advertising
- The Automotive Advertising Agency
- MJS Advertising
- Team Lewis
- Top Notch Dezigns
- WayPoint Marketing Communications
- Crafted
- SmartSites
- How We Picked the Best Automotive Digital Marketing Companies
- 10 Most Popular Automotive Digital Marketing Agencies Compared
The Number 1 Automotive Digital Marketing Agency as Selected by DesignRush Is...
1. CMB Automotive Marketing
- Best for: Overall
- Average hourly rate: $350
- Minimum budget: $10,000 - $25,000
- Founded: 2010
- Location: Northampton, UK
- Notable clients: Cummins Inc, AutoDoc UK, Zeta Automotive, PowerStop
CMB Automotive Marketing works exclusively with the automotive industry, offering branding, advertising, fully integrated marketing campaigns, product strategy and launch, video, animation, and international marketing services. It has experience with automotive original equipment manufacturers and suppliers, aftermarket, automotive engineering consultancies, commercial vehicles, off-highway machinery, motorsport, and more.
PowerStop provides performance brake upgrade kits for trucking, towing, sport driving, and commuting automobiles. Although its Z26 brake kit is popular in the muscle car segment, it has gained little traction in the Ford Mustang category in North America. To penetrate the market, PowerStop partnered with CMB Automotive Marketing.
CMB Automotive Marketing developed the “Break the Beast” campaign, using landing pages, pay-per-click (PPC) advertising, search engine optimization (SEO), retargeting, social media activation, influencer marketing, public relations, and content marketing. It also created product videos and provided event support.
Within four months, PowerStop increased demand in the Ford Mustang category and managed a successful customer engagement live event. It also achieved a click-through rate of over 15% from landing pages, click-through rate of 8% from email campaigns, and 3,500+ new followers on social channels.
Check CMB Automotive Marketing Agency Profile
2. PureCars
- Best for: Original equipment manufacturers
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2007
- Location: Atlanta, GA
- Notable clients: Audi, BMW, General Motors, Maserati, Woodridge Ford Lincoln
PureCars leverages customer data using its patented AutoMiner technology so automotive businesses can reach the right customers at the right time on the right platform. It provides omnichannel digital advertising, including paid and social advertising, online video marketing, programmatic advertising, connected TV advertising, and streaming audio.
Top-ranking Canadian dealership Woodridge Ford Lincoln partnered with PureCars to develop an automated multi-channel advertising solution that doesn’t cannibalize its standard paid search campaigns. The agency implemented A/B tests and analyzed the monthly results to find the most effective marketing messaging and creatives in driving leads and converting customers on Google Ads. It also used its Maximize Conversion strategy to drive conversion actions via forms, online chats, phone calls, and in-person visits.
As a result, Woodridge Ford Lincoln:
- Increased account conversion rate by 132%
- increased conversion rate year-over-year (YoY) by 327%
- Decreased cost per lead acquisition by 71%
3. Omni Advertising
- Best for: Honda dealers
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2001
- Location: Boca Raton, FL
- Notable clients: Honda, Lexus, Mazda, Acura, Ducati
Omni Advertising is an automotive marketing agency focused on results and committed to transforming big ideas into tangible successes. It has worked with over 300 dealers and represents 10 of the top volume 25 Honda dealers. Its services include social media marketing, search engine marketing (SEM) and SEO, video and connected TV marketing, audio streaming, email marketing, media buying, and account management.
A Honda dealer hired Omni Advertising to help target potential Honda buyers through display and video campaigns, aiming to influence their pre-purchase decisions.
Omni Advertising used Oracle Audience Solutions to collect and analyze consumer data from Polk Automotive Solutions and the car shopping website Edmunds. Then, it used the data to build custom model audiences for the client and study the competition. Lastly, the automotive digital marketing agency created highly targeted advertising campaigns through its Demand Slide Platform (DSP).
As a result, the client:
- Increased video completion rate by 28%
- Reduced display cost-per-click (CPC) by 37%
- Reduced pre-roll cost-per-mille (CPM) by 35%
Check Omni Advertising Agency Profile
4. The Automotive Advertising Agency
- Best for: New car dealers and used car dealers
- Average hourly rate: $150
- Minimum budget: $1,000 - $10,000
- Founded: 2013
- Location: Austin, TX
- Notable clients: Subaru, RAM Trucks, Kia, Thunderer Tires, Blake Fulenwider Automotive
The Automotive Advertising Agency combines artificial innovation (AI) with automotive advertising to maximize return on income (ROI). It offers a full range of marketing solutions, including content management systems, graphic design, social media advertising, geofencing, video production, SEO, and PPC.
Car dealer Blake Fulenwider Automotive owns Chrysler, Dodge, Jeep, Ram (CDJR), Chevrolet, Buick, and GMC stores. However, it was struggling to grow and achieve consistent sales. To solve this, The Automotive Advertising Agency unified the client’s brand across its stores and created the tagline “Blake Fulenwider Puts You First!”. The agency also partnered with country music star Aaron Watson to resonate with the target customers, placing him in television commercials and website, advertising, and social media graphics.
Additionally, the automotive digital marketing agency strengthened the client’s online presence through competitor analysis, SEO, AI-powered SEM, reputation management, social media marketing, updated online directory listings, and campaign optimization.
As a result, the client increased:
- Pre-owned vehicle profits by 27% on average for one of its CDJR stores
- Pre-owned sales by 51% on average for its Ford store
- New car sales by 7% for one of its CDJR stores
- Pre-owned sales by 66% for one of its CDJR stores
- YoY sales during the pandemic
Check The Automotive Advertising Agency Profile
5. MJS Advertising
- Best for: Video production
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2000
- Location: Boca Raton, FL
- Notable clients: Malcolm Cunningham Chevrolet, Gunther Volkswagen, Folsom Lake Kia, Q Auto
MJS Advertising has perfected the strategy of targeting ideal buyers with a unified and creative brand message to keep clients at the top of the customers’ minds. It offers services in market consulting, integrated media, digital marketing, print collateral production, and graphic design. It also has an in-house video production department called SteelHorse Productions that offers video and motion graphics production.
A used car dealership approached MJS Advertising to help build its brand and advertising campaign. The agency came up with the name Q Auto, with the Q representing the needs of the client’s target audiences: “Quality, Quantity, and Quickly”. Then, it crafted the client’s brand kit, including the logo, tagline, apparel, the shop’s interior design, signage, and marketing and advertising strategies. It also produced several commercial videos for the brand.
Through these efforts, MJS Advertising helped Q Auto raise brand awareness, establish a brand presence, and reach target customers.
Check MJS Advertising Agency Profile
6. Team Lewis
- Best for: Electric vehicles and alternative mobility
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 1995
- Location: San Diego, CA
- Notable clients: Porsche, Continental Tires, Formula-E, BMW, Lucid Motors
Team Lewis specializes in building campaigns for electric vehicles, autonomous driving, connected cars, and alternative mobility. Its services include public relations, crisis communications, market research, branding, marketing, social media marketing, SEO, and digital transformation.
Luxury electric vehicle (EV) brand Lucid Motors partnered with Team Lewis to expand its global reach, launch its new product Lucid Air, and drive pre-orders for the electric vehicle. However, the COVID-19 pandemic and Tesla’s launch forced the client to rethink its marketing.
Team Lewis built the “David and Goliath” strategy, in which Lucid Motors emphasized how it is working with Tesla to provide sustainable alternatives instead of directly competing with it. This helped the client leverage Tesla’s popularity in its marketing and advertising, including its virtual event “Dream Ahead”.
As a result, there were:
- 250,000 event attendees
- 2,102 published articles within the first 24 hours of launch
- 3,020 published global articles within a week of launch
- 130+ influencer videos on YouTube, gaining over 1 million views
- 16 national and local broadcasts that featured the product launch
- 100+ organic social media posts, gaining 2.6 million impressions, 463,000 video views, 194,000 engagements, and 6,000 clicks
Plus, the event gained a 78% share of voice (SOV).
Check Team Lewis Agency Profile
7. Top Notch Dezigns
- Best for: Web and app development
- Average hourly rate: $150
- Minimum budget: Inquire
- Founded: 2004
- Location: New York City, NY
- Notable clients: The Home Depot, Best Auto Accessories, Capital Consulting Accessories, Long Island University, Fraser Engineering Services
Top Notch Dezigns is a customer-centric web design and marketing agency that customizes solutions according to its client’s business needs and audiences’ desires. It uses a six-step process, which includes research, discovery, design, development, optimization, and launch. Its services include web design and development, mobile app development, branding, and digital marketing.
Best Auto Accessories distributes boat, motorcycle, and car parts worldwide and wanted an eCommerce solution that provided the best experience to its customers. The automotive digital marketing agency consulted first with key stakeholders and then developed a website with end-users in mind. It built a two-click purchasing process and optimized listings for mobile to create a seamless buying and browsing experience.
Plus, the agency provided UI/UX design expertise, content creation, branding services, and digital marketing. All these efforts resulted in improved customer experience, a stronger online presence, and higher sales.
Check Top Notch Dezigns Agency Profile
8. WayPoint Marketing Communications
- Best for: Internal recruiting and communications
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2014
- Location: Waterford Township, MI
- Notable clients: DENSO, Ancor, Michigan State University, FEV Group, Dymotek
WayPoint Marketing Communications aims to transform businesses with marketing strategies that optimize awareness, increase visibility, and generate valuable leads. It provides expertise in performance-driven website development, SEO, content creation, internal and recruiting communications, social media marketing and management, and branding.
DENSO, one of the largest global automotive suppliers, approached WayPoint Marketing Communications to optimize its recruiting process, streamline its hiring strategy, and refresh its marketing materials.
WayPoint Marketing created a cross-functional team with DENSO’s new hires, human resources, and communication department. This helped it understand what separates the client from competitors and its appeal to job seekers.
The automotive digital marketing agency developed talking points for recruiters, a content timeline for recruiting events, and a customizable template for each business location. Moreover, the agency recommended that DENSO work with local universities and colleges to attract new hires. Now, DENSO has a stronger recruitment plant that can attract high-quality candidates.
Check WayPoint Marketing Communications Agency Profile
9. Crafted
- Best for: Visual marketing
- Average hourly rate: $125
- Minimum budget: Inquire
- Founded: 2011
- Location: New York City, NY
- Notable clients: Terrafugia, DriveOn, BMW, NY International Auto Show, Duracell
Crafted distinguishes itself from other automotive digital marketing firms by being a brand-first agency and living by its tagline, “We make digital beautiful”. Its services include branding, website and app design and development, experience design, photography, videography, traditional design, content creation, marketing strategy, social media marketing, email marketing, print campaigns, CRM, and eCommerce solutions.
BMW approached Crated to help launch its first electric vehicle, the BMW ActiveE. The agency created video marketing campaigns that featured thought leaders, like Buzz Aldrin and Marissa Mayer, discussing the future of mobility. It also produced mobile and web apps that tracked users’ driving habits and showed data on how they could save time, money, and carbon dioxide emissions by switching to an electric vehicle. Lastly, it developed an iPad app for auto shows and car dealers, displaying the benefits and details of the client’s product and allowing users to apply for the car directly.
Within the first nine hours of the launch, BMW received twice as many buyer applicants as the available cars. Within two months, the BMW ActiveE sold out.
10. SmartSites
- Best for: SEO
- Average hourly rate: $100
- Minimum budget: Inquire
- Founded: 2011
- Location: Paramus, NJ
- Notable clients: Rolls Royce, Audi, Springfield Hyundai, Lexus, Nationwide Merchant Solutions
SmartSites is a results-driven automotive digital marketing company that offers web design, SEO, PPC, email and SMS marketing, and social media marketing. It also provides paid search marketing, Google advertising, audience retargeting, banner designs, and website analytics for its automotive clients. To date, SmartSites has served 500+ businesses, designed 900+ websites, and generated more than $100 million in sales for its clients.
Springfield Hyundai engaged SmartSites to boost its online traffic and strengthen its online presence, so more customers would visit its physical store. The agency optimized the client’s titles and descriptions on its website pages, created direction pages to widen the geographic target radius, developed car comparison pages to show Hyundai’s advantages over the competition, and improved website SEO.
As a result, Springfield Hyundai increased organic search traffic by 34% and conversion rate by 614%.
Check SmartSites Agency Profile
How We Picked the Best Automotive Digital Marketing Companies
DesignRush carefully assessed the abilities, past achievements, successful marketing campaigns, client references, and previous collaboration of hundreds of agency profiles to select the best automotive digital marketing companies. Then, we ranked each one based on the following:
- Reviews: Client satisfaction, level of trustworthiness, project management, communication style, and work ethics
- Portfolio and case studies: Tangible examples of how the agency delivers results to clients
- Awards and press: Industry reputation and proof of quality work
- Team bios: The agency’s qualifications and team dynamics
- Top services: Core competencies and areas of expertise
- Automotive Industry experience: Marketing projects and campaigns for automotive businesses that provide concrete results
Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.
10 Most Popular Automotive Digital Marketing Agencies Compared
- CMB Automotive Marketing
- Location: Northampton, UK
- Hourly rate: $350
- Size: Under 49
- Best for: Overall
- PureCars
- Location: Atlanta, GA
- Hourly rate: Inquire
- Size: 250 - 499
- Best for: Original equipment manufacturers
- Omni Advertising
- Location: Boca Raton, FL
- Hourly rate: Inquire
- Size: 100 - 249
- Best for: Honda dealers
- The Automotive Advertising Agency
- Location: Austin, TX
- Hourly rate: $150
- Size: Under 49
- Best for: New car dealers and used car dealers
- MJS Advertising
- Location: Boca Raton, FL
- Hourly rate: Inquire
- Size: Under 49
- Best for: Video production
- Team Lewis
- Location: San Diego, CA
- Hourly rate: Inquire
- Size: 500 - 999
- Best for: Electric vehicles and alternative mobility
- Top Notch Dezigns
- Location: New York City, NY
- Hourly rate: $150
- Size: 50 - 99
- Best for: Web and app development
- WayPoint Marketing Communications
- Location: Waterford Township, MI
- Hourly rate: Inquire
- Size: Under 49
- Best for: Internal recruiting and communications
- Crafted
- Location: New York City, NY
- Hourly rate: $125
- Size: Under 49
- Best for: Visual marketing
- SmartSites
- Location: Paramus, NJ
- Hourly rate: $100
- Size: 100 - 249
- Best for: SEO
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