The visual design speaks volumes about a company’s overall identity.
Business and finance companies take visual design and branding seriously. It's a crucial element that shapes customer perspective regarding brand reputation, credibility, and product or service quality.
Need some style inspiration?
Here are 5 of the best business and finance visuals that represent all the good qualities of a remarkable design: innovative and professional with a touch of creativity and eccentricity.
Table of Contents
1. CoinDebit by Digital Solutions
- Clean, professional layouts
- Fresh color palette
- Rich illustrations and iconography
Did you know you can convert cryptocurrency into payable debit cards? CoinDebit is the answer! With such a game-changing feature in the crypto industry, it’s only fitting that Digital Solutions created a visual identity with innovation written all over it.
The branding agency designed its digital assets with touches of modern tech excellence. Their website and app interfaces boast striking cartoon illustrations and icons. Not only do they look good, but they also help you get familiar with the navigation.
That’s an A+ UI/UX design move right there.
Texts, buttons and content blocks also have a consistent color story. Hues of blues against a white canvas make the whole visual journey fresh and easy on the eyes.
2. Blakeney Management by Reactive Graphics
- Data visualization
- Reputation-focused presentation
- Easy-to-read content blocks
Since 1995, Blakeney Management has been investing in public and private companies in Africa. The brand's solid and progressive reputation shines through with design agency Reactive Graphics' brilliant brand visual strategy.
In the finance industry, credibility is an utmost priority. And the designers know this very well. They put facts and figures at the center stage of the brand website, enticing potential clients. The agency also leveraged data visualization to highlight the company’s track record and expertise.
Here’s what made the data even easier to digest: idea buckets. Information such as services and milestones are displayed in framed text blocks; some even take the form of spheres and other fun shapes.
Nobody likes a text-heavy presentation, so this design gets extra points for that!
3. IntegraVip by Rangel Studio
- Dynamic typography
- Integrated logo visuals
- Light and dark contrast
As the name hints, IntegraVip is a master of finance and technology (fintech) integration. Their core service is? They gather various card brands into a single-machine technology to streamline the customer experience.
We know it sounds a little too techy. But thanks to Rangel Studio’s visual design, this innovation entered the mainstream swiftly and with maximum impact!
Since not everyone appreciates heavy tech jargon, presenting content in this design is challenging for the designers. But they still emerged victoriously in the end!
They played on font style variations and ensured the marketing assets were easy to read. They also leveraged the brand colors pink and blue to highlight essential copies in the design.
The color story combined with simplistic and legible typography easily captures the attention of any lookers, even those new to the industry.
The consistent logo placements along the brand visual strategy are impossible to ignore, too. Aside from strengthening brand recall, they make the layout more visually satisfying.
4. Newcont Inteligancia Contabil by Ave Design
- Bold colors
- Geometric illustrations
- Digestible text presentations
In need of a new brand identity after two decades in the industry, Newcont Inteligancia Contabil teamed up with Ave Design for a rebranding project that would ignite growth for the company.
The result? A fun and fresh new look that stands out in the crowd.
Two words: color story.
Instead of using neutral colors, the usual choices for most financial companies, the designers took the risk and went left-field. They infused bold colors such as purple, green, and bright red to make the visuals pop. An instant standout!
Geometric shapes also helped balance the typography, making all the visuals easier on the eyes.
And unlike other business designs, the designers strayed from loading each layout with bulky and imposing illustrations. Instead, they used the holy trinity: a block of vibrant color, one key image, and a short and sweet advertising message.
5. Numya by Miew
- Contemporary logo design
- Sleek layouts
- Great color contrasts
Numya is a young consultancy company that helps businesses expand and grow their networks. Their identity seemed too stern and straightforward until Miew came along and breathed new life into their visual design.
One of the best things to come out of this collaboration is the logo design. Numya’s core mission is to bring about sustainable growth to its partners, and the logo represents that very well.
The logo symbol features a stylized illustration of the company’s initial, introducing it in a new light. A unified letter N takes the shape of an arrow pointing upward as a clear representation of progress.
Simple yet effective.
The designers followed this design principle across all the brand assets. The brochures, calling cards, and marketing materials all embody the same amount of sleekness and modernity.