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SÃO PAULO, Nov. 29, 2017 /PRNewswire/ -- Instituto Maria da Penha (IMP), a non-governmental organization that works to fight violence against women in Brazil, this week will open its platform "Relógios da violência" (Violence Counters), created by F.biz, so that any individual or institution worldwide can input statistics of aggressions in their country. The initiative begins with data from the United States and Colombia.
In order to publish data, the user must to access the platform (clocksofviolence.com), register their personal information, the country where they live, and provide a link to a relevant survey on the issue. The site will report the number of victims in real time. In Brazil, the counters have reported more than one dozen types of violence, including assaults, harassment and threats. The group hopes to reproduce this type of data for other countries in accordance with the volume of data uploaded locally. The objective is to teach people about an issue that is not only a problem in Brazil, and that happens more frequently and in more varied ways than one might imagine.
Launched by the IMP in August, the awareness campaign pointed out a reality that makes Brazil the fifth most-violent country in the world for women. The platform has also come to be seen as a means of information that encourages women to report occurrences. The information presented by the site in Brazil is based on a study published on March 8, 2017, International Women's Day. The information has been turned into counters accompanied by the hash tag #TáNaHoraDeParar (It'sTimeToStop), and has been shared by television hosts, celebrities and politicians, with national repercussions.
With more than 20 years of career, Renata d'Ávila, CSO at F.biz, has worked at the following agencies: Y&R, Giovanni+DraftFCB, Santa Clara and Lew’Lara\TBWA. Renata graduated in Advertising and Publicity from USP with specializations both in Marketing and Psychology.
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