A good product or service is only half the battle—the other half is getting people interested in it. The best way to be victorious is to generate leads.
On average, businesses generate 1,877 leads per month.
So, how do you get there - or even beyond that number?
You need to rethink your lead generation strategy and, possibly, your digital marketing efforts.
If you want to learn how to increase lead generation the smart way and fill your sales funnels with potential customers, stick with us as we outline the best practices!
Table of Contents
- Use Social Media
- Develop a Strong SEO Strategy
- Rely on Paid Search (PPC Advertising)
- Trust That Content Is King
- How To Generate Leads Through Content and Distribution
- Optimize Your Website
- Bonus Tips on How To Increase Lead Generation
- Best Lead Generation Agencies to Hire
- How To Increase Lead Generation: Conclusion
Use Social Media
147 minutes doesn't seem like a lot of time... until you realize that’s the time people spend on social media per day.
In terms of generating leads for your business, those 2 hours and 27 minutes can make the difference between a lot of customers and no customers—it’s the only difference that counts regarding the success of your business!
By creating informative and engaging content, you can attract potential customers to your brand and encourage them to learn more about your products or services.
Once you’ve reached them, you need to do everything in your power to keep them—long enough until they’re ready to make a purchase and impressively enough that they keep coming back for more.
Develop a Strong SEO Strategy
Search engine optimization (SEO) is another important tool for increasing leads.
The goal of SEO is to ensure your business's name appears on the first page of Google when someone searches for "your industry."
Optimizing your website for relevant keywords can improve your visibility in search engine results pages (SERPs), which increases the chances of potential customers finding your site when they are searching for information related to your industry.
However, simply choosing popular keywords is not enough. You also need to ensure your website is optimized for them through activities such as on-page optimization and link building.
This means that if you're looking for leads in healthcare, for example, you want people who are searching for "healthcare," "medical," "nursing," or something similar.
Monitor your SEO progress and adjust your strategy as needed to continue generating SEO leads.
27% of marketers believe organic search is their primary source of leads—that’s why it’s vital to invest in SEO.
While it does take time and effort, remember: nothing worth having comes easy!
Rely on Paid Search (PPC Advertising)
Paid search involves buying ads on search engines. This is a great opportunity to generate leads for your business, but it's also one of the most cost-effective ways to do so—with PPC advertising, you only pay when someone clicks on your ad.
The best part is that PPC ads can be targeted to specific audiences, making them an ideal way to reach people who are most likely to be interested in your products or services.
Given its enormous potential, the use of paid search is ever on the rise; 33% of marketers rely on paid advertising to boost their brand awareness, directly impacting their lead generation efforts.
Paid search ads are displayed at the top of Google and other major search engines when a user searches for certain keywords or phrases related to your business.
When someone clicks on one of these ads, they're directed to an informational page about what you do (or sell). If this content appeals to them, they'll click through from there and visit one of your websites or social media pages.
And if not?
Another potential customer searches for whatever term prompted them toward your business in the first place.
Any way you slice it, it’s a win for you!
Trust That Content Is King
...but distribution is God.
Anyone involved in content marketing will tell you that content is king — DesignRush included.
But what does that really mean?
This personification is well-justified considering:
- 90% of organizations use content to market their business as it costs 62% less than traditional marketing while generating 3x more leads
- Businesses that use content marketing have about six times higher conversion rates than those that don’t
- 58% of marketers claim original written content is the most important type of content
- 41% of marketers said content marketing boosts the quantity and quality of their leads
Still not convinced?
Robbie Richards did the seemingly impossible: he increased his traffic to 272% by creating killer content.
However, there’s more to this equation aside from the content. The secret ingredient to his success is distribution—he promoted it to the right audience.
How To Generate Leads Through Content and Distribution
Nearly 2.5 quintillion bytes of content is created every day—saying there's a shortage of content is borderline ludicrous.
The only way to compete and get more leads is to create unique, high-quality content that provides more value than anything else out there.
Don’t be scared by the big words—creating quality content isn't as difficult as it might sound. As long as you're passionate about your topic and willing to put in the work, you can create something that people will love.
If all else fails, you can get expert help from a content marketing agency and have them do the heavy lifting in your stead.
But, without proper distribution, no matter how good your content is, it will do nothing for you in terms of growing your business or generating new leads.
The number one reason why you’re not getting leads is that people can’t find your content. That’s how paramount content distribution is.
In order to get your content out there, you have to create a variety of formats:
- You can use video tutorials to help people understand how to do something new with your product or service and share them on YouTube, social media, your website, etc. This will help them engage with your brand and convert into customers faster.
- Creating infographics on social media platforms like Facebook or Twitter is another great way of reaching out to more people and generating leads. These are very popular as they are shareable and easily digestible by anyone who wants information about the topic being discussed.
- You can also create an RSS feed for your blog that delivers fresh content directly to the readers' browsers—there are many ways you can go about distribution, so make sure you follow the analytics and see what works best for your business.
Optimize Your Website
The cleaner and simpler your design is, the easier your visitors can navigate it.
The average time people spend on a website is between 15 and 45 seconds, leaving you little room to capture their attention and turn them into leads. That’s why it’s crucial you create a website that makes it easy for visitors to find what they’re looking for quickly without putting in too much effort.
The most important thing is to make your website mobile-friendly since 62.06% of all website visits come from mobile devices.
Another good practice for increasing leads through your website is to include call-to-actions. You can place them at the top of each page, in every blog post, or wherever you see fit.
Note that you can include CTAs on your social media platforms, in your newsletter, or just about anywhere you market your business.
Just a heads up—personalized CTAs not only generate more leads but also convert them 202% better than basic ones.
Bonus Tips on How To Increase Lead Generation
As long as you’re ready to think outside of the box, you can increase lead generation with any action you take online (offline too).
For instance, you can:
Start a Referral Program
Referral marketing is a great way to generate leads. Referrals are more likely to be interested in your product and, therefore, more likely to buy it than someone who isn't referred.
If you want more referrals, make sure people know about the referral program when they sign up for it—and give them an incentive for doing so (free stuff always works).
Use Lead Magnets
A lead magnet is an incentive offered in exchange for a visitor’s contact information. Common lead magnets include eBooks, white papers, coupons, and free trials.
By offering a valuable lead magnet, you can encourage visitors to give you their contact information so that you can follow up with them at a later date.
Webinars are a great way to generate leads as they allow you to showcase your expertise while also providing value to attendees.
When hosting a webinar, promote it heavily through social media and email marketing so you can reach the widest audience possible.
Additionally, include CTAs throughout the webinar so attendees can easily sign up for your product or service after the event.
Participate in Trade Shows and Conferences
Trade shows and conferences are excellent opportunities for generating leads as they provide a captive audience of potential customers who are interested in what you have to offer.
Set up a Call Center
If you’re wondering how to increase leads through a call center (if you don’t have one in-house) and whether they work as well in practice as they sound in theory, the answer is simple.
You can opt for outbound and inbound call center outsourcing. And, no, call centers are not as good in practice as in theory—they’re even better!
You can not only get quality leads but also nurture them with 24/7 availability.
Best Lead Generation Agencies to Hire
- Location: 21725 N 20th AVe, Ste 101-102, #1026, Phoenix, Arizona 85027-2640, United States
- Average Hourly Rate: Inquire
- Expertise: Web Design, Website Development, Digital Marketing, SEO...
With over 30 years of B2B experience in local and international markets, Nvent Marketing is a full-service marketing agency based in Phoenix that specializes in inbound and outbound customer acquisition.
Their lead generation and marketing solutions help build a strong foundation for businesses to drive demand and accelerate growth. These include SEO to bring organic traffic, paid advertising to boost brand awareness and social media marketing to build a brand community. They also offer business development and print marketing services.
Their clients include HP, Canon and ReachOut.
- Location: Office 305 and 402 Sobha Ivory 2, Business Bay, Dubai, 80752, United Arab Emirates
- Average Hourly Rate: $20/hr
- Expertise: 360° Digital Services, Branding, Fashion Branding, Food and Beverage Branding, Video Production, Creative.
Studio52 is a creative agency specializing in 360° Digital Services for fashion brands, food and beverage companies, and video production.
Studio52 houses an incredible team of creatives who are more than adept in digital media productions, audio production, voiceover recording, IVR message recording, multilingual dubbing, drone filming and photography, and 2D & 3D production, to name a few.
This agency prides itself on excellent customer service and quality work and showcases itself as your go-to Video, Audio, Safety, Animation, 360° VR, and Digital Marketing agency. Some of Studio52’s most notable clients include Neils Espeland, Liana Khalaf and Yaseer Sherbiny.
How To Increase Lead Generation: Conclusion
As you can tell, increasing leads is tightly connected to digital marketing. You can find most of the solutions on how to get more business leads in digital marketing—from using social media to optimizing your website.
At the end of the day, what is lead generation in digital marketing but another way to attract more customers?
However, lead generation goes beyond digital marketing.
The number one rule you should follow when trying to generate leads is to provide value.
Don't try to trick people into giving you their information. Be genuine, be helpful, and let them know what's in it for them if they sign up for your newsletter or give you their email address.
Once you have their attention, it’s important to keep the momentum going with strong CTAs and lead nurturing.
Remember to have fun and be creative in coming up with solutions on how to increase lead generation: if you're not having fun, neither will your potential customers.