Best Canada Graphic Designers Of 2019

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The Ask
Burnaby Meals On Wheels had an outdated brand and website that wasn't bringing forward the energy and vitality that that their food brings to their clients. Rather than the cheap processed and sodium rich packaged dinners that other meal delivery services offer, Burnaby Meals On Wheels focuses on fresh ingredients to make simple, wholesome meals that are good for the body. This was paramount to the successful rebrand.
There were also issues with the website: convoluted and outdated; users couldn't easily sign up or find the information they were looking for. It was hard for staff to update, and worse yet - wasn't responsive to format correctly on mobile devices.


The Solution
Weight Creative created a simple, clean logo design that would be much more legible at a glance, especially when paired with creative imagery. We chose photos of simple, fresh foods to be paired with the brand – speaking volumes about the quality of their food and nutrition before a word is ever read.
Driving traffic to donate or volunteer was one of the biggest metrics used to measure the success of the website. Weight Creative created clear paths to these conversions along with curating and organizing content in a way that allows users to easily find what they are looking for. Almost every page has a section on it with clear, vital call to actions: Want to donate? Want to get involved? Interested in registering? All of these actions are never far from a user at any given time and when paired with bright, contrasting icons and strong language, these call to actions we

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GoodFirms.co has ranked Viral In Nature as the Top Social Media Marketing Company out of the 204 agencies around the world they have interviewed! 
Here's the list http://vnat.ca/GoodFirmsRanking

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CruiseUp is a social platform where users can post photos, do live streaming based on predefined channels, which user can create too.

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Brand development, advertising and tourism materials for a destination Island in Atlantic Canada.

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Full Case Study available HERE.







We saw lots of opportunity with a well-established brand to build a strong online presence. Part of this included creating a design blog showcasing the expertise of La-Z-Boy’s in-home designers. From social media to digital advertising to strategic PR efforts using key influencers, Jelly helped La-Z-Boy enter the digital space with confidence.One of our integrated campaigns was a full-page colouring contest in The Province, a large Vancouver newspaper, which was also promoted on La-Z-Boy’s social media. Readers were encouraged to colour, cut out the page, and drop it off at their local La-Z-Boy store to win a prize package. We also directed online traffic to the Lifestyle Meets Comfort blog to print a copy and enter.In an experiential PR campaign, we partnered with our local WHL team, the Vancouver Giants and took over one of their sold out games. Prior to puck drop, we set up a La-Z-Boy lounge and encouraged people to sit in the chairs and rifle through all of the cushions for hidden prizes, including a golden ticket, winning them a spot in our on-ice musical chairs game at intermission. The battle was fierce and the lucky winner got to go home with a brand new La-Z-Boy recliner.We also partnered with two local YouTube stars who represented their love of La-Z-Boy and the Canucks by filming a music video parodying Iggy Azalea’s popular song, Fancy. Our “Comfy” version was featured on Daily Hive – Vancouver’s most popular blog – and received nearly $65,000 in PR coverage.The Results









La-Z-Boy’s specific objectives were to appeal to younger audiences, increase foot traffic in store, and create brand ambassadors. They experienced all that and more:- 6% increase in sales- 13x more Facebook fans- 22% increase in organic traffic to site- 1.7 million impressions + 4,410 clicks from digital ads- 8957 unique visitors to blog- $128,366.49 of monetized advertorial PR value

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The world-renowned Montreal Clinical Research Institute (IRCM), founded in 1967, was the first research centre in Québec to bring together fundamental science researchers and clinicians under one roof. Affiliated with Université de Montréal, and in a long-standing association with McGill University, it attracts international experts and contributes to important scientific discoveries. With its state-of-the-art technological facilities, the Institute brings together more than 35 laboratories working in the fields of cancer, immunology, neuroscience, cardiovascular and metabolic diseases, systems biology and medicinal chemistry. The IRCM also houses specialized clinics and a research center on rare and genetic diseases in adults.
Our mission : Implement our strategic recommendations in a new platform redesign, developed with a more robust solution that can support high-volume traffic and intense data demand. Optimized public functions enhance the user experience on the website while new administrative functions help research managers publish their scientific findings online quickly and in a structured way.The selected technology is robust, sustainable and scalable. It allows the IRCM to be agile, keep up to date and meet its many objectives. In addition, it saves the IRCM's scientific community time in terms of content management as it offers an advanced CMS where content is added only once but is published on the IRCM website and an external platform simultaneously.Interesting fact, we have merged 5 platforms together. That means nearly 600 pages of unique information and 7 levels of navigation to manage. Our expertise in user experience (UX) has enabled us to optimized the ecosystem by reorganizing the whole structure and reducing the number of pages to 104, grouped into 3 levels of navigation. The CMS enables research units to put their projects, publications and job offers online in a dedicated space.

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SecureFactors Corp. is a spin-off of Pragma Systems, Inc. of Austin, Texas, which has a large commercial SSH server and clients installed base worldwide and a top tier client list ( US Army, HSBC, Cisco, McKesson, Microsoft, Oracle Cloud). With SSH's growing use in the cloud, some key customers have approached us for broader cloud-focused security products (centralized key management, SSH secured remote desktop access, browser-based access being three key interest areas ).SecureFactors was founded to serve this emerging cloud-based secure access market. It offers the tightest security of SSH, SSL that are time tested and new additions like multi-factor authentication, interoperability to manage hybrid clouds and use of stronger cryptography to combat cyber hacking.Link : https://www.securefactors.net/

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Custom Illustration

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Custom Website Development
Front-end, Back-end Development, CMS Integration, Brand Design, Technical Support
Technology Stack

• UMBRACO CMS


• ASP.NET MVC


• MS SQLSERVER


• C#, JAVASCRIPT, HTML5, CSS3


• PHOTOSHOP, ILLUSTRATOR

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Nike’s Workplace Design team out of Beaverton, Oregon approached Jacknife to help envision Nike Canada’s brand new headquarters. The brief? Bring to life a workspace that inspires creative thinking and connects staff and visitors to each other and to the brand.
We needed to create a branded environment which celebrates the uniqueness of the Canadian market while also establishing deep ties back to the World Headquarters. To achieve this we developed a “Rough and Refined” theme – a celebration of the diverse nature of the Canadian landscape and its people, from the roughness of our natural landscape to our refined modern urban centres. As Canadians, we take pride in our sometimes harsh environment and the unique grit required to be an all seasoned athlete here.
We developed an extensive series of art-based installations through the new offices including a massive sculptural “Just Do It” made up of iconic shoe patterns floating on a dimensional map of Toronto, an intricate wooden slat wall and ceiling installation forming the Nike logo, a boardroom wall and seating installation made from actual basketball court material and a hand-painted logo, multiple large-scale wall murals featuring both the brand and the fabric of Canada, iconic footwear painted on concrete columns throughout the space, custom tile work “Run Faster” in employee kitchen, and a wooden type installation featuring chainsaw cut letters.
In order to execute on such a broad array of interactions, we assembled and orchestrated a team of highly skilled local craftspeople from a variety of disciplines ranging from sign painters to woodworking experts and speciality sculptors. Ultimately, we created a modern space that embodies the spirit of the Nike brand, tells intriguing and discoverable stories and inspires their team on a daily basis.

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Agriculture in the Classroom Saskatchewan targets busy teachers who want inspire young students to care about food and the farmers who grow it. They offers resources and programs to facilitate hands-on learning, but those resources were hard to find on their previous website. The code was out of date and the most important information was buried. We know that more than half of webpage visits come from mobile phones, but this site wasn’t usable on mobile—AITC was potentially neglecting 50% of their visitors.
Our goal was to create a site that made resources accessible within one or two clicks and that was optimized for every screen size: desktop, tablet, or mobile. We started with tree testing: exploring approaches to the information architecture and testing menus with real users. From there we developed wireframe prototypes. We completely restructured the site’s information to focus on the end user—their actual goals and use-cases. The most important outcomes—teachers ordering programs and resources—are now the priority.
Results
The site exceeded all performance expectations. Within the first year, sessions were up 74.75%  and pageviews were up 101%. We really wanted to target mobile users since so much of AITC’s traffic was coming from tablets and phones. The results were impressive: we saw an 85% increase in iOS user sessions and 134% lift in Android user sessions. This tells us mobile is truly working.
“Lesia was fabulous to work with! She invested time to truly understand our organization and her team has a wide variety of experience and expertise. Their differentiation point is their experience/expertise in site architecture—emphasis on functionality and customer ease of use. The result was a new website that not only looks great, but is very user-friendly and easy for us to manage. We continue to use Lesia for other projects to this day.”
— SARA SHYMKO, EXECUTIVE DIRECTOR, AITC-SK

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To stay away from the exaggerated look often seen in the medical aesthetics industry, we created a brand that was effortless and, just like Dr. Rose’s approach, natural looking. The logo is clean and balanced, confident in its simplicity and approachable in its design. To further the natural look, we combined dusty rose pink with moss green. Services for Hush: Web Development, SEO, Branding & Logo, Digital Marketing, Print & Package Site: www.hushdonttell.com

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Background

QUALICO Commercial is a leading commercial development company in North America working to create more liveable, commumnity-driven spaces that bring people together and foster economic growth.QUALICO approached Massive in August of 2018 to help craft a brand for its RiverView development in Edmonton; a commercial development serving some 50,000 new residents in the area.
Brand Strategy

Like all great brands, the Riverview brand needed to speak to––and reflect––those in the community it represents. It also required a flexible design system that could be applied across various mediums and campaigns. 
Brand Concepts

Through independent research, stakeholder and user interviews, Massive's Strategists and Designers identified three different customer types, each one targetting a different group. Our initial brand concepts centred around each of these personas.

 
The Result

In the end, Riverview selected an elegant, simple logo with a playful, dynamic colour palette. It's early yet, keep your eyes open in 2019 and beyond for the new Riverview brand to be rolled out.

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RESTGU™ (Restaurant Staff Guide) is a multi-functional platform created to provide a comprehensive guide for new and experienced restaurant owners, managers and staff with the basic tools, tactics and techniques required to run a successful restaurant.
Challenge
RESTGU™ is a new solution for the restaurant business that provides online education, a test and certification. We did research and a 360º marketing analysis before developing the brand strategy for positioning of a new product in the market. The research showed a number of potential competitors in the online restaurant training industry. Our challenge was to create a brand positioning, marketing strategy and brand model that would allow RESTGU™ to stand out with its innovative approach in the market of educational products. The two RESTGU™ digital platforms — RESTGU™ Guide and RESTGU™ Life Style — needed to complement each other in providing all necessary tools for convenient and productive learning for achieving the RESTGU™ certification.
Solution
Based on market research, we developed a brand positioning strategy that focused on target audiences: restaurant managers/owners and restaurant staff and those who wanted to open their own restaurant. “Your Personal Assistant” and “Your Personal Coach” were the two strategies implemented in the marketing plan to represent RESTGU™ as a comprehensive online educational solution. To give the product a personal touch, we created a corporate hero RESTGU™— a cute robot who became the brand identification and communicator of the marketing messages. We developed a corporate style that included logo design, a RESTGU™ Identity Design Guide, posters and brochure design, posters, business cards and a full set of RESTGU™ souvenirs, including a RESTGU™ Certificate design and two websites: www.restgu.com and www.restguls.com.

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Branding, logo and interior design

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The Medical Practise is located in shopping malls/plaza Store. The client wanted the logo that is easily visible by traffic both during day and at night.

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Lanco is a firm that works in civil engineering and is specialized in excavation. As part of their 30th anniversary, the company wanted to revamp its visual identity to give it a breath of fresh air.

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A contemporary concrete tower on the perimeter of the downtown core, ELLA defines the new Kelowna, where a technology boom is bringing an increasingly urban element to this land of lakes, wine, and Okanagan beauty. With sophisticated storytelling, imagery, video and collateral, Verv helped set the tone for the new Kelowna.

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Elegantly Wooden is a custom CNC woodworking business based in West Kelowna, British Columbia.  They produce some absolutely beautiful products including flush and top mount air vents, stair nosing, flooring transitions and so much more.  This project included designing new logos, business cards, tri-fold brochures and a custom WordPress website which houses an online catalogue.This project had a few unique elements to it.  This started with the logo which needed to be a continuous design that could be CNC cut from wood or used as a stamp on different products that Elegantly Wooden create.  For the WordPress site design we needed to create an online order form which could expand or contract dynamically based on what products the customer selected.  Lastly, we wanted the website photo gallery to be very easy for the customer to update in the future so this was tied into Instagram.  This allows for uploading of photos and videos using the Instagram application which in turn automatically updates the website as well.

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Your brand is more than a logo. It’s your story — your “why” and what you stand for. A variety of elements result in the creation of a brand identity that represents something unique to you that can be used throughout the rest of your communications efforts.

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Mobile and SEO friendly website designed for daycare business in Edmonton, Alberta.

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3D interactive video game for web in conjection with Smile and Say Red contest.

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From early planning sessions to elaborate wireframes, design concepts then into responsive programming and CMS integration, this was a massive project in a tight timeline with their new brand launching today as well.   We had good time working with RGF, they're a fun group and helped us move quickly to ensure the project finished on time, and right on budget.
RGF's website is a finalist for Sitefinity site of the year

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Born in Poland, trained in Paris, Thomas Kosmala is a London-based perfumer. Although his exclusive collections are among the most expensive aromas in the world, his eponymous brand is known more to Middle East customers than Europeans. Looking for stronger presence in global markets, and to more effectively convey the qualities of his scents, Kosmala partnered with Concrete for a complete brand overhaul.The revamped brand marries classic visual cues associated with the traditions of perfumeries with a more contemporary ethos. Sensuous and provocative photography conveys the depth and richness of the scents, but is abstracted in packaging to comply with the conservative sensibilities of the Middle-eastern market.The revamped brand launched at Harrods London in early 2018.

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Branding & Digital Marketing Services for KWC Calgary

• Corporate Identity Design


• Graphic Design


• Vehicle Branding


• Social Media


• Website Design


• Website Development


• Online Marketing


• Marketing Strategy

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Project Goals
Create a custom website allowing customers to browse homes, learn, and do advanced filtering with our custom functionality.
Project Results
The client was thrilled by how professional this looked while being extremely easy to use for their customers.

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We worked with CAFIID to build a website that reflects and communicates their brand. Please see the website here: https://www.cafiid.ca/