Featured Portfolio:
Agriculture in the Classroom Saskatchewan
Agriculture in the Classroom Saskatchewan targets busy teachers who want inspire young students to care about food and the farmers who grow it. They offers resources and programs to facilitate hands-on learning, but those resources were hard to find on their previous website. The code was out of date and the most important information was buried. We know that more than half of webpage visits come from mobile phones, but this site wasn’t usable on mobile—AITC was potentially neglecting 50% of their visitors.
Our goal was to create a site that made resources accessible within one or two clicks and that was optimized for every screen size: desktop, tablet, or mobile. We started with tree testing: exploring approaches to the information architecture and testing menus with real users. From there we developed wireframe prototypes. We completely restructured the site’s information to focus on the end user—their actual goals and use-cases. The most important outcomes—teachers ordering programs and resources—are now the priority.
Results
The site exceeded all performance expectations. Within the first year, sessions were up 74.75% and pageviews were up 101%. We really wanted to target mobile users since so much of AITC’s traffic was coming from tablets and phones. The results were impressive: we saw an 85% increase in iOS user sessions and 134% lift in Android user sessions. This tells us mobile is truly working.
“Lesia was fabulous to work with! She invested time to truly understand our organization and her team has a wide variety of experience and expertise. Their differentiation point is their experience/expertise in site architecture—emphasis on functionality and customer ease of use. The result was a new website that not only looks great, but is very user-friendly and easy for us to manage. We continue to use Lesia for other projects to this day.”
— SARA SHYMKO, EXECUTIVE DIRECTOR, AITC-SK
Team Bios:
Lesia Payne
Our founder and namesake, Lesia Payne, has been working in design since 1999 and has been dabbling with coding and the web since the early ’90s. She went on to earn a specialized Bachelor's Degree of Science in Interaction Design from Simon Fraser University in British Columbia in 2004.
Aaron
Though completely self-taught, Aaron is one of the world’s leading DNN theme developers. Since 2006 he’s been exceeding client expectations with his quick turnaround and quality code. He can design pixel-perfect websites and has experience and knowledge to suggest great usability improvements.
Noud
Originally from the Netherlands, Noud brings nearly 20 years of digital and business expertise to his role as SEO Specialist. With a foundation in web design and development, he understands the nuances of search engines and the evolving business landscape.
Marko
Marko is a fantastic designer and has been working with Lesia since 2013. He has diversified skill set doing both design and front-end code but primarily works on beautiful modern web design. He has been working as a designer since 2006.
Mike
Mike was involved in development of a Point of Sale system and ever since then he’s been testing software in some capacity or another. He earned his qualifications in 1996 and has since been challenging himself by continually upgrading his skills. He joined the Lesia Design and Digital team in 2012.
Jane
Jane is a seasoned marketer and copywriter from Saskatoon. She's a National Newspaper Award nominee with more than five years experience writing for a number of different platforms. From interpretive panels to promotional materials to all forms of journalism, Jane can handle it.
Awards:
Handpicked Top 3 Web Designers in Saskatoon, SK
Best of CAMA Awards - Honourable Mention for AITC
