We are an award-winning branding studio, based in Santiago de Chile, making good design every day. View Profile
We are an award-winning branding studio, based in Santiago de Chile, making good design every day. View Profile
The initial brief was to design a new packaging that could stand out and innovate, both industrially and graphically, to make presence in Finland’s wine market for Christmas season.Our goal was to develop something that, without leaving aside it’s functional features —to protect, communicate and facilitate it’s manipulation—, could achieve an important emotionally persuasive role.To accomplish this, we took the concept of haptics and developed solutions that could generate visual surprise and desire of manipulation, in order to trigger the emotional aspect of design.To date, no wine cases made in Chile were fabricated without vertical folds, the reason being that they are necessary for the industrial bonding process. However, we have found a way to leave aside that action: a self locking assembly that is hidden in the diagonal creases of the packaging. A simple solution that makes the production go directly from the die, to the final assembly of the case.Graphically, the solution gathers the symbolic aspects of copper as a representation of Chile and blends it with a geometrical abstraction of snow that lies at the base of the package, which fits elegantly with the Christmas imaginary.In economic terms, despite the elimination of a process, this packaging has a higher cost than a traditional case, but has an efficient enough industrial development to be able to produce thousands of units profitably, and also, it fulfills it’s persuasive function in a fruitful way.According to the vineyard’s data, in Finland all the units were sold within the first five days of the exposition, and the success spread to other markets where the brand has presence, including Chile, which currently has this packaging in the Rosé variation in different gondolas within the country.This project recently won a Chile Diseño award for the category of packaging at the sixth Design Biennial of Chile.
Best packaging - sixth Design Biennial of Chile
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Otros Pérez, is a design studio based in Santiago de Chile, that creates visual identities, graphics campaigns, communication strategies, namings, websites, books and other products. Founded by Catalina and Jerónimo Pérez, both designers and brothers, together with a creative te... View Profile
Otros Pérez, is a design studio based in Santiago de Chile, that creates visual identities, graphics campaigns, communication strategies, namings, websites, books and other products. Founded by Catalina and Jerónimo Pérez, both designers and brothers, together with a creative team, they develop different projects for public and private organizations, from small entrepreneurs to large enterprises, they have worked for the Chilean Government, several Chilean Universities and Social Organizations. Their work has been published in local press, lifestyle blogs and CNN Chile, they designed the new logo for the Chilean Origin Seal (Sello origen) for the Fundación Imagen de Chile, they designed a graphic campaign and the visual identity for the Chilean Contemporary Art Fair (Feria Ch.ACO), they were part of the design team for the museographic layout for the Penny Guggenheim museum exhibition in Chile, together with Sergio Ramirez they won a public contest for a new logo for the touristic promotion of Santiago de Chile, they were selected to show “Ruta Capital” project at the Chilean design biennale, a public signage for tourism developed by the National Tourism Service (Sernatur), they designed the visual identity and graphic campaign for the Indigenous American Soccer Cup (Copa Americana de Futbol Indígena) for the Chilean Ministry of Foreign Affairs,they produced souvenir products for Santiago de Chile, that are sold in museum and different stores throw-out the city among other projects. View Profile
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