If you’re struggling to create website content or you are unsure of what content to include on your website, keep reading.

We have developed a website content checklist for each page of your website to help you craft engaging content, to connect with your audience, increase time on page and ultimately, boost conversion.

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What Is a Website Content Checklist?

A website content checklist is a framework that details the steps you need to take when creating content for your website pages.

Types of website checklists vary depending on the content you’re creating. You can have a checklist for blog posts, a homepage, product pages, service page, FAQs or other pages.

Why Do You Need a Website Content Checklist?

The content of a website must be relevant, should educate visitors, provide value and encourage conversion. But it can be overwhelming to keep track of all the steps and best practices for creating quality content.

This is where a website content checklist can help you.

A checklist for creating web content helps you:

Maintain Quality

A content checklist helps you follow website content best practices and maintain quality and content style.

A checklist provides a clear set of steps for creating and publishing your website content so whenever you’re creating content, you or your content team can refer to it to ensure all the steps are followed.

This is also useful if you’re outsourcing content marketing services and want to ensure the content delivered matches your requirements.

Save Time

Having a website content checklist also ensures you’re producing and publishing quality content faster. With clear steps and to-do lists for content creation, your content team knows exactly what to do so the number of mistakes is significantly reduced.

This means less editing, faster content delivery and faster publishing.

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Your Complete Website Content Checklist

You will need different content checklists for creating and publishing different types of content on your website. We have developed detailed checklists page-by-page to help you create useful content that engages and converts.


Every website needs an engaging and informative homepage to help visitors find what they’re looking for, encourage them to explore your website and eventually, convert.

Your homepage checklist should include:

  • A unique value proposition: Include a clear tagline and brief, informative copy to explain who you are and what you do. Why is your product/service better than your competitors? What is your unique selling point that other brands don’t have? Your visitors should understand what your business is about right away.
  • Media: Include media (image, video, etc.) in the header to draw attention and engage visitors.
  • Social proof: Include reviews, testimonials and other proof that speaks of the quality of your product/service.
  • A call to action: Add clear and specific CTAs throughout your homepage to guide your website visitors to key conversion points. Make sure to place a CTA in the hero section.

About Us Page

When crafting web content, your About Us page is just as important as the rest of your website. Your About Us page should include:

  • Information about your brand: Tell your brand’s backstory in a clear and engaging way.
  • Photos of your team: Include high-quality photos of your team members.
  • Your qualifications: List the qualifications you and your team members have to build credibility (if applicable to your industry). You can also include any awards your band may have received.

Service Page

If you provide a service, your service page should list the services you offer. Your service page should include:

  • Service descriptions: List the range of services you offer and be clear about what they include. For example, if you have a software development business, do your services include software maintenance as well? Do you cater to specific industries?
  • Benefits: Include the benefits your customers gain by hiring your services. This might include competitive prices, faster turnaround or whatever makes your offering better than your competitors’.
  • Pricing: Include the prices for your services. If the pricing depends on the scope and other factors, include a “Request a quote” CTA so visitors can easily contact you for a quote.

Product Pages

If your brand sells product, you need content for product pages. Product pages are fairly similar to a service page but products pages are typically shorter and depending on your offering, new pages can be added as needed. Your product page should include:

  • Product name: Include the product’s name in the heading.
  • Images: Include high-quality images of your product to showcase what it looks like.
  • Description: Write a product description highlighting the key features and unique selling points. Use bullet points within the description to increase readability.


A blog section can help you increase credibility, build authority in your domain and increase your search engine rankings.

Your blog should include:

  • Keyword research: Identify the target keywords that you will implement in your blog post to rank higher in the search engine results page. Then plan your blog post around the keywords. Use SEMrush, WordStream or another keyword research tool.
  • Optimization: Use the keywords in the title, within the blog (in the introduction, headers and throughout the blog), in title tags, in the URL, image files as well as the meta description.
  • A strong headline: Write a compelling headline that highlights a benefit and “hooks” the reader. Remember that a headline is what determines whether your audience will read the post or not.
  • Relevant content: Write blog posts on topics that your audience is interested in, that address their pain points and speak to them. Research your audience to get to know their pain points, interests and more to create topic ideas.
  • Simple language: Write clear, easy to read blog posts. Avoid complex terms and phrases that affect readability. Use the language that your target audience uses and avoid technical jargon unless necessary.
  • No fluff: Avoid sentences that add no value to readers. Instead, get straight to the point.
  • Headings and subheadings: Break up your blog posts into sections by using headings and subheadings for easier readability.
  • Visuals: Complement your blog post with visuals, such as images, videos or infographics. Visuals help readers process information faster while using colors can help readers retain information longer.
  • A CTA: Include a CTA at the end of your blog post to invite visitors to comment or share the post, contact you, request a quote, etc. This is especially important in direct response copywriting where you want the reader to complete an action right after reading your article.


A frequently asked questions (FAQ) page helps your customers find answers to their questions regarding your product or service without contacting you. This saves you time as you won’t be dealing with as many customer inquiries.

Your FAQs page should include:

  • Insights from competitors: Check out the FAQs pages on your competitors’ websites and see if you can provide more relevant answers.
  • Keywords: Enrich your frequently asked questions with select keywords to boost your SEO efforts.
  • Original content: Don’t repeat existing content on your website as duplicate content can negatively affect your search engine ranking. If you have posts that address a particular question, link to that post instead so users can visit it and find answers.

Contact Page

The way your contact page is structured impacts whether or not prospects will actually get in touch with you. Your contact page should include:

  • A short paragraph: Invite website visitors to contact you if they have any questions.
  • Your contact information: Include your email address, your phone number and links to your social media accounts.
  • A contact form: Include a short contact form so your visitors can send inquiries quickly and easily.
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Website Content Checklist Best Practices

Best practices for website content can help you create engaging content that connects with your target audience and ranks in search engines. These include:

Include Internal and External Links

Add 3-5 links per 1,000 words that add value to your users and support your statements. Watch this video to understand what type of links are considered valuable.

Don’t forget to add internal links as well, as these help Google better understand your website and indicate which pages are important. This doesn’t just apply to blog posts but to all of your web pages, as it can help increase click-through and guide users through your website.

For example, link out from a blog post to your service page or product page. Or, link out from an FAQ to a blog post that explains the answer to a common question in more detail.

Write Short Paragraphs

Whether you’re creating a landing page or writing a blog post, write short paragraphs with a maximum of three lines. We recommend writing short sentences too, which are easy to digest.

Keep SEO In Mind

All of the content on your website should be optimized for search engines to help you rank higher in search engine results.

This means that each page and its elements (meta description, title tag, URL, image name file, headers, etc.) need to include your target keywords. This helps search engines understand what the page is about so it can be indexed accordingly.

Wrapping Up On Website Content Checklist

A website content checklist helps you consistently deliver engaging content in line with website content best practices and your goals. It helps you save time and maintain quality, as you’ll know exactly what steps to follow every time you create web content for a specific page.

In this guide, we have provided content checklists with specific steps for different types of web pages including:

  • Homepage
  • About Us page
  • Service page
  • Product page
  • Blog
  • FAQs
  • Contact page

Stick to these content checklists to speed up content production and ensure consistency across your website.

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