TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deplo... View Profile
TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies Adobe, Microsoft, Sitecore, Acquia, Marketo, SAP Hybris, Elastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States. View Profile
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Creative marketing firms are organizations that provide a number of different creative services to all kinds of clients. These services encompass:
Here are a few tips that will help you choose the right business partner:
Top creative agencies can complete tasks such as:
Therefore, it’s crucial to know exactly what your organization needs so you can choose a creative marketing agency that has experience and expertise in that area.
When searching for the best creative companies to hire or partner with, you have to pay attention to their previous experience.
Examine their work to see if they have solved similar business problems or complete work within your industry.
Setting the right goals is crucial. For instance, when it comes to marketing, marketers that set goals are 429% more likely to report success than those who don’t.
Hence, when picking the right creative marketing agency, you need to know your goals, communicate with the agency and see if they’re the right people for the job.
Every creative marketing company has a specific process. Some take their time while others prefer a quick and efficient approach.
You may have found an agency that fits your brand perfectly, but if they’re not able to deliver an ad or a design solution on time, you’ll have to keep looking.
It’s no surprise 28% of marketers think that securing enough budget is their biggest marketing challenge.
It’s vital to determine just how important this campaign or rebrand is for you and which exact benefits you’re going to have in the long run. Then decide just how much that’s worth in dollars and what return on investment you could receive.
Here are the top five questions that you should ask these agencies before you hire the right one:
Determining goals should be the first step of any marketing, design or business endeavor. In fact, establishing objectives and devising a business plan doubles your chances of growing your business.
It’s crucial to let the creative marketing agency know what your business is about and what your long-term plans are in general. Then you can define these goals more precisely with them, establish some short-term goals that will help you reach your ultimate objectives and get to work.
Every campaign is different and should be tailor-made, so accounts of previous success may mean nothing.
The agency should be able to prove that they know what your business is about and provide justification as to why this specific strategy will work for this specific brand or product.
Top creative companies will always be as concrete as possible when it comes to estimates and future projections. They won’t be trying to be vague or ambiguous when asked about exact numbers or benefits you can expect.
In the long run, search for the best creative agencies that provide specific targets and a roadmap to success.
The best creative agencies will use the latest and greatest tools to create and automate campaigns as well as measure its success.
In fact, as much as 80% of marketers that use automation software claim that it helped them generate more leads.
Analytical and automation tools can often give a much-needed boost to your campaign and your business. Find a creative agency that has access to the best resources.
Make sure that the creative marketing firm you hire is available for all sorts of meetings, updates and consultations. It’s vital to agree on how often you’ll get the updates about the progress they’ve been making and which channels of communication will be used.
There are several ways these companies can charge you for their services:
One of the most common ways creative firms calculate the price is by time and effort invested in the project.
Usually, they’ll charge you by the hour, plus they’ll expect you to pay for any potential materials spent as well as other additional expenses.
Paying a creative agency based on the results they deliver can be a great way to protect yourself and avoid wasting money.
If there are no results, then you pay the minimum price so there’s not much damage. If the results are incredible, you’ll be paying more but you’ll know you invested smartly. Simple as that.
Agreeing on a fixed price for a certain project can be convenient whenever it’s difficult to estimate the exact number of hours an agency needs to finish it.
Of course, agencies usually set up their prices based on some sort of evaluation of the amount of work they’ll need.
And they’ll often keep this assessment for themselves.
Which method of billing you’ll choose will depend on the scope of the project(s) and your own needs. If it’s a rather small project that can be quite well-estimated in terms of workload, going for the hourly fee is just fine – and that’s the most common method of invoicing as well.
Partnering with a creative agency gives businesses like yours access to highly qualified digital experts who also have a knack for unique, creative ideas.
That means that whatever initiatives you execute -- from marketing campaigns to websites to advertisements and beyond -- will be optimized for great performance and strong return on investment. Plus, they will be developed to help you stand out from the competition can captivate consumers.
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