ABOUT THE CLIENT
Almost 60 years ago, a small workshop in Puglia started producing furniture, only to grow to become a large company that now exports worldwide.
It is world's best known furniture brand, designing sofas, chairs, tables, beds and more to create harmony throughout the home.
Working with such world-renowned brand is quite an honor, but also fun and interesting challenge.
Our main task was to bring brand awareness to Natuzzi in Croatia through social media and Google advertising. We wanted to reach a target audience and bring to their attention tradition, quality and long-lasting harmony that Natuzzi furniture can create in their home, office or even vacation houses.
By communicating with them on social media and showcasing everything Natuzzi has to offer with created content, it was our goal to impress people with ideal home interior they can create by picking Natuzzi products.
Being a luxury brand that it is, we knew from the beginning we’ll have to face a certain amount of criticism.
That’s why right from the start we had to find a way to tackle those who had prejudice or would leave negative comments because of the price.
Since Natuzzi has a different campaign each month, depending on the product they want to advertise and achieve bigger sale numbers, we focus our attention toward that.
Each month we plan ahead and decide which furniture pieces will be our prime focus. Then we would come up with creative ways to advertise it through Google Search and Google Display ads, but also Facebook advertising and remarketing campaigns.
See the full case at: https://kontra.agency/work/natuzzi/
Ilija Brajković is CEO at Kontra digital agency. He has 8+ years of experience with digital marketing. He worked with clients like Microsoft, Renault and Suzuki helping them with their social media efforts.
Business developer & Co-founder at Kontra (digital agency). Throughout the years, I have worked with big clients such as Walt Disney, Discovery Channel, Kinder, Renault, T-Mobile, Istraturist – Umag hotels, Pepsi, Alpro etc.
Account Manager at Kontra. Dog lover, foodie and Harry Potter fan for life. She is absolutely calm and concentrated in the most stressing situations.
Traffic manager at Kontra. Crazy Liverpool F.C. fan. Love to eat, cook, drink, watch movies and listen to music. It's amazing what he can do with advertising budgets.
Music and travel enthusiast. Copywriter at Kontra with a knack for wordplay. Always up for hard work & having fun.
Social Media Manager at Kontra agency, journalism and PR major, animal lover and a travel enthusiast. Knows social media by heart. She's efficient and precise.
Dina is a digital graphic designer at Kontra. She loves plants, enjoys a good craft beer and doing someone's nails relaxes her. Over the years, she's been working with clients such as Coca Cola, Heineken & Unicef.
Designer at Kontra. Lego builder and collector. Movie fanboy and big F1 fanatic. He loves and creates clean design, and is always educating himself.
Front-end web developer at Kontra and a car enthusiast. Code is basically his mother language, and full-stack developing is his jam.