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MARCO is an integrated marketing communication agency. Agency was established in 1994 with offices in the heart of Europe, Prague and Brno. Our business branding professionals give you marketing communications efficiency in CEE markets. MARCO works for such brands as FedEx, Jotun, E.ON, LeasePlan,... View Profile
The ZETOR TRACTOR SHOW began in 2011 as a way to commemorate the 65th anniversary of the ZETOR brand. The show partners with local distributors to introduce ZETOR equipment and expertise in 13 countries across Europe.
In 2015, a convoy of tractors and promotional trucks travelled thousands of kilometers to reach customers where they were. At each of the shows, visitors engaged with expert demonstrations and tested the machines for themselves. MARCO produced the program accompanying the show, allowing visitors to participate in an archery contest, record short feedback videos for ZETOR and tour the ZETOR GALLERY — where the brand’s long history was displayed visually.
The 2015 ZETOR TRACTOR SHOW made 69 stops during its April-October journey, engaging with more than 15,000 prospective customers. Those customers provided real-time feedback and reactions to the company, helping to set the course for the brand’s future. While it is difficult to provide exact sales numbers attributed to the show, eight tractors were sold in Ireland alone during the program.
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