Leverage provides complete, comprehensive digital marketing services to improve brand strategy. They specialize in full-service creative services, including design, development, and strategic marketing. Client partnerships are paramount at Missouri-based Leverage, which allows them to discover, crea... View Profile
Leverage provides complete, comprehensive digital marketing services to improve brand strategy. They specialize in full-service creative services, including design, development, and strategic marketing. Client partnerships are paramount at Missouri-based Leverage, which allows them to discover, create, and cultivate every customer brand. Some of Leverage's marketing services include brand strategy & planning, design & development, digital marketing, search marketing (including SEO), social media View Profile
Nestlé Purina Careers came to us years ago for help executing a social campaign. The successful results kicked-off what has become a long-standing relationship. Since then, we have partnered with their hiring experts to leverage their employee value proposition to develop both internal and external messaging strategies. From social campaigns and social listening, to print collateral, posters, signage, identity systems, photography, and most recently their website redesign and development, we’ve helped them create an employment brand that attracts top talent and communicates their core message, “We Stand Taller”.www.leveragestl.com/work/nestle-purina-careers/
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The best full-service digital agencies combine a group of experts from all areas of:
The services of the best digital agencies in the world range from branding services to web design to digital marketing and beyond.
What’s more, 75% of small business owners find Internet marketing to be “effective” or “very effective” in growing their business.
Ultimately, the point of hiring an award-winning digital agency is to fulfill a specific business need.
So, before you even begin searching for a digital agency or setting up pitch meetings, you need to assess your own company goals.
Determine what you want to accomplish, shortlist the platforms that you think will help, and assess your internal manpower. This will help you find the agency that will complement your brand identity and help you achieve your objectives.
Although the best digital agencies have a wide variety of expertise, no one is an expert in everything. There will always be one or two areas that an agency particularly excels in. Look at their portfolio, case studies and clientele and examine the work that they have done for them.
Plus, a digital agency doesn’t necessarily need experience in your specific industry. More importantly, they need to demonstrate prior experience solving business growth problems that are similar to your objectives.
The top digital agencies have high success rates with clients because they place a strong emphasis on a consistent and reliable process.
This process includes a dedicated point of contact, regular meetings, a cohesive team and plenty of internal and external communication.
Since 46% of employees rarely or never leave a meeting knowing what their next steps are, this organized process is imperative.
An airtight and comprehensive contract is the most crucial logistical element when forging a partnership with a great digital agency.
Work with your legal department or applicable representative to draft (or oversee) a fair, legally-binding document. It should outline important information such as the project’s time frame, any applicable deliverables, who your team members and point of contact will be, and what information is under non-disclosure.
Before you hire a digital agency, ask targeted questions to determine if they can help your brand grow effectively.
The best digital agencies around the world offer a wide range of services.
If the agency is truly full-service, they should be able to handle all of your company’s digital marketing and business growth needs in-house with a high level of technical skill and experience.
When it comes to logo design and branding, reputable design agencies do it all. They can manage:
In fact, 77% of marketers say proper branding is imperative for future business growth.
Top digital companies can create a comprehensive marketing strategy. These include:
Leading full-service digital agencies offer start-to-finish custom website design. This includes:
In addition, digital firms offer custom mobile app development. When digital agencies are hired to build applications, they incorporate a process of:
Well-designed digital platforms are crucial for modern brands. After all, global e-commerce sales are expected to surpass $4.8 billion annually by 2021.
However, 38% of users will stop engaging with a website if the layout and design are unattractive.
This means that a profession, beautiful and high-functioning custom website is imperative to business growth.
You may hear the terms 'digital agency' and 'digital marketing agency' used interchangeably. But while it is easy to lump the two together, these firms actually offer different services.
Ultimately, a digital marketing agency provides services in, well, the digital marketing realm. They help businesses promote their brand through campaigns, social media, SEO, content marketing initiatives, PPC, native advertising, and other online marketing operations.
But digital agencies encompass much more. In addition to offering digital marketing assistance, typical digital agencies provide full-service assistance in other online campaigns outside of marketing, too. This includes:
All in all, digital agencies have experts that span wider areas of business growth and can facilitate strong ROIs in more arenas than a digital marketing agency, which only focuses on marketing.
The amount that a digital agency will charge you largely depends on the scope of work you need them to complete. Nonetheless, there are some general figures that you can keep in mind when hiring a digital agency.
First of all, digital agencies can invoice in a few different ways. These include:
An hourly rate is the most common way that a digital agency will charge a client. Essentially, you will be paying an hourly fee for every person and every hour spent on your account or project.
Typically, United States digital agencies charge about $125-$200+ per hour.
Meanwhile, digital agencies in Eastern Europe can cost between $35-$75 per hour.
Often, per-project invoices are also determined by hourly rates. Digital agencies are simply dividing each project they are working on for you into its own dedicated invoice.
A results-based fee is contingent upon achieving a specific goal, objective or key performance indicator.
And finally, monthly retainers are typically flat fees that allow you to work with digital agencies on more of a consultation basis.
Monthly retainer fees from US-based digital agencies can run from $500 to $5000 or more, depending on the projects you will be working on.
Ultimately, the best digital agency for your business is the one that has the expertise and qualifications to help you achieve your goals in a timely manner.
The right digital agency will have:
When you find a firm that checks all of those items, you’ve likely found the digital agency that can grow your brand effectively.
Check out the best digital agencies from around the world in the table above.
