Best Startup Marketing Agencies

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Rankings updated: April 16, 2024
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  • Intero Digital

    Verified
    #1 Rated Digital Marketing Agency in the US
    Driven by patented technology and proven strategies, our team works to take market share from your competitors, increase your brand equity, grow qualified traffic, and increase your revenue and  [... view the full profile of Intero Digital]
    Colorado Springs, Colorado
    250 - 499 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • WebFX

    Verified
    Digital Marketing That Delivers
    Our team of digital marketing experts has a proven track record of delivering successful campaigns that drive results for B2B enterprises. Contact us today to optimize your marketing strategy!  [... view the full profile of WebFX]
    Harrisburg, Pennsylvania
    500 - 999 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Ignite Visibility

    Verified
    The Expert Digital Marketing Agency (Sponsored)
    Ignite Visibility is a leader in SEO, online advertising, email, social media marketing and digital marketing. 200+ five star reviews, 3x Landy Award winner, 6x Inc. 5,000 company, #1 ranked  [... view the full profile of Ignite Visibility]
    San Diego, California
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • SkyDiamond Elite

    Verified
    The Last Digital Marketing Agency You'll Ever Have to Research
    Welcome to SkyDiamond Elite, your premier destination for bespoke ecommerce digital marketing solutions in fashion/apparel, luxury/lifestyle, and beauty. With a focus on personalized strategies and  [... view the full profile of SkyDiamond Elite]
    Austin, Texas
    Under 49 $250/hr $10,000 - $25,000
    VISIT WEBSITE
  • Rosemont Media

    A Modern Ad Agency for Healthcare
    At Rosemont Media, we are passionate about creating original, customized digital marketing solutions designed to boost business for our healthcare clients. Through our extensive experience and  [... view the full profile of Rosemont Media]
    San Diego, California
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • HigherVisibility

    Verified
    4-Time SEO Agency of the Year. [Named Best Full-Service SEO and SEM Agency by Forbes]
    HigherVisibility is a Best-in-Class Digital Marketing Agency, specializing in SEO, Paid Media, and Website Design. We are proud to be a 4-Time SEO Agency of the Year Winner. Our professional staff  [... view the full profile of HigherVisibility]
    Memphis, Tennessee
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Hinge Commerce

    Verified
    Accelerating Digital Commerce Worldwide.
    Hinge Commerce is the full-service expert eCommerce agency you need for creative copy and imagery content, Amazon channel management, Amazon advertising, and much more.  [... view the full profile of Hinge Commerce]
    Cincinnati, Ohio
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • SmartSites

    Verified
    Think Web. Think Smart. Partner with the #1 Rated Digital Marketing Agency.
    Outsmart the competition with best-in-class digital marketing services. With over 450 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Call (201) 870 6000 for a free  [... view the full profile of SmartSites]
    Paramus, New Jersey
    100 - 249 $100/hr Inquire
    VISIT WEBSITE
  • Verified
    Top-Rated PPC & Digital Marketing Agency Focused on Driving Results
    The last digital marketing agency you'll ever need.  [... view the full profile of Disruptive Advertising]
    Pleasant Grove, Utah
    100 - 249 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • PBJ Marketing

    Verified
    There is no such thing as digital strategy, only strategy in a digital world.
    PBJ is a team of PPC and SEO savants, digital creatives, and DATA JUNKIES who love helping in- house brand teams excel in competitive marketsWe address marketing challenges to build and protect  [... view the full profile of PBJ Marketing]
    Washington DC, Washington DC
    Under 49 $100/hr $10,000 - $25,000
    VISIT WEBSITE
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  • Top Notch Dezigns

    Verified
    Web Design + Digital Marketing Agency | 20+ Years Experience
    Top Notch Dezigns is a full-service web design and digital marketing agency that specializes in custom websites tailored to meet diverse business requirements. With a focus on boosting brands  [... view the full profile of Top Notch Dezigns]
    New York City, New York
    50 - 99 $150/hr Inquire
    VISIT WEBSITE
  • Inbox Army

    Verified
    Deploy Your Email Marketing Army
    March forward with confidence alongside Inbox Army, your elite, full-service email marketing agency. We offer a comprehensive range of services, including campaign management, template production  [... view the full profile of Inbox Army]
    Dallas, Texas
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Funnel Boost Media

    Verified
    LEAD GEN. | SEO/PPC | WEB DESIGN | VETERAN LED
    Funnel Boost Media is an all inclusive digital marketing company based in San Antonio, Texas. FBM specializes in everything from the creation of your marketing piece or website to the online  [... view the full profile of Funnel Boost Media]
    San Antonio, Texas
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Branding Experts

    Verified
    Elevate Your Brand, Master Your Identity with Branding Experts
    Your one-stop solution for achieving online visibility and brand recognition. With our unparalleled expertise, we can guarantee the publication of your content on prestigious websites such as Yahoo  [... view the full profile of Branding Experts]
    Hyderabad, India
    Under 49 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • CadenceSEO

    Verified
    Combining knowledge with results!
    CadenceSEO is a digital marketing agency specializing in SEO and offering services to improve website performance. The SEO consultants emphasize their commitment to providing accessible and affordable  [... view the full profile of CadenceSEO]
    Phoenix, Arizona
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Grow My Ads

    The Google Ads Agency You've Been Searching For
    Maximize the potential of your Google Ads account in 3 months or less with a team Of PPC Specialists 100% focused on putting dollars in your pocket.  [... view the full profile of Grow My Ads]
    Fort Wayne, Indiana
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Rankings

    Verified
    Specialists in Law Firm SEO
    Rankings.io is a premier SEO agency dedicated to serving law firms. They offer specialized services tailored to the legal industry, helping firms achieve top rankings on Google and generate guaranteed  [... view the full profile of Rankings]
    Marion, Illinois
    Under 49 $199/hr $10,000 - $25,000
    VISIT WEBSITE
  • Consumr Buzz

    Verified
    We Make It Easy To Be Found Online
    Looking for a marketing plan that will actually work for your business? We're here to help! We specialize in creating strategic, cost-effective plans that are specifically designed to help your  [... view the full profile of Consumr Buzz]
    Lake Worth, Florida
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Verified
    Growing Targeted Traffic, Boosting Acquisition.
    Vital Growth Digital Marketing is a distinguished provider of high-impact digital marketing services, featuring SEO, innovative content creation, and precision-driven Google Ads campaigns. Grounded in  [... view the full profile of Vital Growth Digital Marketing]
    Palm Harbor, Florida
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Naked Development

    Verified
    We are a Creative Development Agency & Consultancy.
    First we listen and strip down your idea to reveal the core of your business objectives.This means designing a strategy that will best support the users total experience, end-to-end.Then our  [... view the full profile of Naked Development]
    Irvine, California
    Under 49 Inquire $25,000 - $50,000
    VISIT WEBSITE
  • Digital Silk

    Verified
    DesignRush Design Award Winner
    Growing Brands Online
    Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for  [... view the full profile of Digital Silk]
    New York City, New York
    100 - 249 $150/hr Inquire
    VISIT WEBSITE
  • RNO1

    Verified
    RNO1 is a global branding & digital growth agency for modern brands.
    RNO1 is a Global Branding & Digital Growth Agency. Guiding Tech and Commerce Brands across Platforms and Places. Creating Radical Digital Experiences.  [... view the full profile of RNO1]
    San Francisco, California
    50 - 99 Inquire Inquire
    VISIT WEBSITE
  • Coconspirator

    Insiders with an Outside Perspective
    With decades of big brand experience, Coconspirator provides access to executive-level marketing talent for brand, strategy and activation planning. We have a passion for small business and start-ups  [... view the full profile of Coconspirator]
    St. Petersburg, Florida
    Under 49 $225/hr $50,000 & Up
    VISIT WEBSITE
  • Tuff

    Impactful digital and growth marketing, done for and with you.
    Tuff is a digital marketing agency for startups, that will unleash your growth through efffective processes by skilled executives. We understand the true essence of growth. It's not just a result;  [... view the full profile of Tuff]
    Eagle, Colorado
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Avalaunch Media

    Launching Brands and People
    Avalaunch Media has been a trusted partner in launching successful digital marketing campaigns for 15+ years. Our singular focus is driving performance and delivering results. Our services include  [... view the full profile of Avalaunch Media]
    Lehi, Utah
    50 - 99 $160/hr $1,000 - $10,000
    VISIT WEBSITE
  • A one-stop consulting solutions firm
    Startup Company Counsel is a digital marketing agency for startups. Comprising three reputable Silicon Valley-based companies, it offers a complete range of services through which we give you access  [... view the full profile of StartUp Company Counsel]
    San Jose, California
    50 - 99 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Kraftblick

    Digital Marketing for Software Companies
    Kraftblick is digital marketing agency for startups, tech companies, and SaaS enterprises. With our specialized expertise in content marketing, SEO, and PPC advertising campaigns, we can help take  [... view the full profile of Kraftblick]
    New York City, New York
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • We Go Above and Beyond
    Transcend Digital is a top-tier digital marketing firm with expertise in the fields of customer experience, product development, and digital marketing. We cater to an extensive range of global client  [... view the full profile of Transcend Digital]
    Los Angeles, California
    100 - 249 Inquire Inquire
    VISIT WEBSITE
  • We help startups crush their marketing goals
    Firebrand is a seasoned digital marketing agency for startups, that combines expert knowledge, proven marketing strategies, streamlined operations, and a unique touch to create successful campaigns.  [... view the full profile of Firebrand Communications LLC]
    San Francisco, California
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Connecting the right businesses to the right customers
    Frootful Marketing is a premier full-service digital marketing agency for startups. Whether you're starting from scratch with your business, launching a new product, or ready to elevate your brand to  [... view the full profile of Frootful Marketing]
    Boca Raton, Florida
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Leading the way in creative digital marketing
    Houston Digital Marketing is a comprehensive digital marketing agency providing top-notch services including SEO, website design, social media marketing, and more.  [... view the full profile of Houston Digital Marketing]
    Houston, Texas
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • THE SECRET INGREDIENT for your Startup
    Spicy Lemon Marketing offers top-notch digital marketing services exclusively for startups. Our expertise lies in refining marketing strategies through thorough market research and customized  [... view the full profile of Spicy Lemon Marketing]
    Colorado Springs, Colorado
    Under 49 $150/hr Under $1,000
    VISIT WEBSITE
  • GrowthExpertz

    Startup Marketing Done Right
    Experience exponential growth with GrowthExpertz, a leading remote digital marketing consultancy. Our team of startup marketing experts specializes in helping recently funded B2B and B2C startups  [... view the full profile of GrowthExpertz]
    San Francisco, California
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Verified
    Real. Relevant. Results. Reliable.
    At Elevated Internet Marketing, our commitment is to provide complete transparency and eliminate all the unnecessary hype. Our approach is data-driven, ensuring optimal conversions, sales, and client  [... view the full profile of Elevated Internet Marketing]
    Carlsbad, California
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Eskimoz

    Because great startups need great data
    Digital Uncut offers simplified yet efficient solutions to your data challenges and gaps. We know you want to focus on creating impactful campaigns and engaging in exciting activities that inspire you  [... view the full profile of Eskimoz]
    London, United Kingdom
    Under 49 $150/hr Under $1,000
    VISIT WEBSITE
  • GrowthRocks

    The Growth Hacking Manifesto
    GrowthRocks stands as a leading global growth hacking agency, securing the coveted title of #1 worldwide in the field.  [... view the full profile of GrowthRocks]
    London, United Kingdom
    Under 49 $150/hr Under $1,000
    VISIT WEBSITE
  • Anideos

    Verified
    DesignRush Design Award Winner
    Anideos is an innovative video production house.
    Headquartered in New York, Anideos is an independent video production house. Our video solutions help brands navigate through the digital space and drive results in real-time. Every step, measured and  [... view the full profile of Anideos]
    New York City, New York
    100 - 249 $80/hr Inquire
    VISIT WEBSITE
  • DigitSense

    Your Digital Innovator
    DigitSense helps companies create amazing digital products focusing on user experience, scalability, and user acquisition. From web and mobile app design and development to digital marketing, we do it  [... view the full profile of DigitSense]
    London, United Kingdom
    Under 49 $55/hr $10,000 - $25,000
    VISIT WEBSITE
  • Verified
    Skyrocket Your Profits from 17% to 2,000% with Tailored Digital Marketing Services
    Incrementors is an Award-Winning Digital Marketing Agency, 2021 Best SEO Consulting Agency by Design Rush, and Top #10 Most Reviewed SEO companies by TheManifest, also one of the fastest-growing  [... view the full profile of Incrementors Web Solutions]
    Sacramento, California
    100 - 249 $40/hr $1,000 - $10,000
    VISIT WEBSITE
  • SEO Tech Experts LLC

    Verified
    Award Winning Digital Marketing Agency - Since 2009
    SEO Tech Experts LLC, the leading SEO agency in Dubai/Abu Dhabi/Saudi Arabia, elevates businesses with cutting-edge strategies. Our experts drive online success through meticulous SEO campaigns  [... view the full profile of SEO Tech Experts LLC]
    Dubai, United Arab Emirates
    Under 49 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • Magneto IT Solutions

    Verified
    Empowering eCommerce Excellence
    Magneto IT Solutions, an award-winning eCommerce agency, specializes in Node.js development. We excel in creating top-notch B2C, B2B, and Marketplace eCommerce solutions. Our Exclusive Partnerships  [... view the full profile of Magneto IT Solutions]
    New York City, New York
    100 - 249 $30/hr $10,000 - $25,000
    VISIT WEBSITE
  • Scopic

    Verified
    Your Cross-continental, Digital Innovation Partner
    With over 15 years of experience as a software product development company, we plan, build and promote new applications so you don't have to.Scopic excels in desktop, web, and mobile app  [... view the full profile of Scopic]
    Marlborough, Massachusetts
    250 - 499 $40/hr $1,000 - $10,000
    VISIT WEBSITE
  • DigitilizeWeb

    Verified
    Make things happen
    DigitilizeWeb takes pride in everything we do and collaborate with our clients to develop the most effective strategies for their businesses. We create a unique tone for your business and communicate  [... view the full profile of DigitilizeWeb]
    Manchester, United Kingdom
    Under 49 $20/hr $1,000 - $10,000
    VISIT WEBSITE
  • Delante

    Verified
    Data-Driven International SEO Powerhouse
    International SEO/SEM agency specialized in KPI-oriented search engine optimization processes. We provide hands-on services to power up our companies' digital optimizations. Ready to take your  [... view the full profile of Delante]
    Krakow, Poland
    50 - 99 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Pipeful

    Verified
    Qualified Leads In Your Pipeline
    Ranked as the top B2B lead generation services firm, Pipeful grows your business through data, software and services.  [... view the full profile of Pipeful]
    San Francisco, California
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Effeect

    Verified
    International Full-Service Digital Marketing Agency
    Our team of passionate professionals will help you start your digital game and achieve greater levels of success.  [... view the full profile of Effeect]
    Sheridan, Wyoming
    Under 49 $80/hr Under $1,000
    VISIT WEBSITE
  • Searchbloom

    Verified
    Search Engine Marketing Done Right.
    Searchblooms Mission: To be the most trusted, transparent, and results-driven SEO & PPC marketing company in the industry. Get in touch with us and you'll see our difference.  [... view the full profile of Searchbloom]
    Draper, Utah
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Red Spot Design

    Verified
    Distinguished Website Design and Web Development Services
    No matter your business size, when it comes to e-commerce web design, Red Spot Design is your top choice. Our portfolio includes hundreds of websites, catering to both small family businesses and  [... view the full profile of Red Spot Design]
    Dallas, Texas
    Under 49 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • Sure Oak

    Verified
    Unlock Your Business's Full Potential
    Sure Oak is dedicated to empowering individuals to unlock their full potential and fulfill their wildest aspirations. We accomplish this by leveraging the power of SEO.  [... view the full profile of Sure Oak]
    New York City, New York
    Under 49 $135/hr $1,000 - $10,000
    VISIT WEBSITE
  • Halo Lab

    Verified
    DesignRush Design Award Winner
    DESIGN-DRIVEN WEB DEVELOPMENT THAT BOOSTS GROWTH
    $370M total our clients funding // 350+ completed projects // MVP in 3 month  [... view the full profile of Halo Lab]
    San Francisco, California
    100 - 249 Inquire Inquire
    VISIT WEBSITE
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Startup Marketing Agency Hiring Guide

What is a startup marketing agency?

A startup marketing agency is a company that specializes in providing marketing services specifically tailored to the needs and budgets of early-stage businesses. It typically offers branding services, content creation, social media management, search engine optimization (SEO), pay-per-click (PPC) advertising, and analytics. 

While generalists provide similar services, startup marketing agencies understand the unique challenges and demands of developing businesses. Let’s take a closer look at potential obstacles your agency partner can help resolve: 

  • Risk of failure: 20% of new business ventures tend to fail within their inaugural year, with an additional 20% failing within two years. Furthermore, only half make it to the five-year mark. A single misstep can define your success or failure. A startup marketing agency can plan and implement strategies precisely based on the needs of your up-and-coming business. 
  • Limited resources: Startups operate within restricted resources, whether it’s time or capital. Startup marketing companies can guide you in making data-backed business decisions so you can optimize your assets while gaining tangible results. 
  • Biases toward problems and solutions: As a startup owner or manager, you will have a deep understanding of the new business’s inherent challenges. Your solutions may tend to be limited in scope, focusing only on a few aspects. A startup digital marketing firm can fill in the gap and provide you with an outside, unbiased perspective. 
  • Market appeal: Startups may bring innovation and disruption into the market, making them refreshing and attractive to stakeholders. Your marketing initiatives can make or break this game-changing status of attracting attention from potential investors. With a professional agency working on your strategies, you can boost the market appeal instead of diminishing it. 

Now, let’s explore how specialized marketing agencies specifically assist startups: 

  • Adaptability: Startup marketing agencies understand the unpredictable nature of budding business ventures. They are equipped to adjust and scale operations as needed. For instance, in cases of rapid growth, they can integrate new technologies or explore expansion into untapped markets to support their clients effectively. 
  • Comprehensive support for launch: While established businesses typically seek marketers to revitalize existing brands, startup agencies offer support right from the inception phase. This proactive approach is especially valuable for startups that are yet to introduce their brands to the market. A digital marketing agency for startups knows the best emerging trends and innovative approaches to help upcoming businesses stand out in competitive marketplaces. 
  • Budget considerations: Insufficient funding is the second largest contributor to startup failure, accounting for 29% of cases. Recognizing this, a startup marketing agency will carefully consider your budget, providing cost-effective solutions tailored to your financial constraints. Unlike conventional marketing agencies, it prioritizes maximizing value that’s within your budget to avoid unnecessary expenses. 

How are digital marketing agencies for startups unique?

Digital marketing agencies for startups offer both end-to-end and specialized digital marketing services. They work closely with clients to advise, strategize, and execute highly efficient online campaigns.  

What makes them unique compared with the generalist agencies is their focus, outlined below: 

  • Emphasis on branding as core strategy: While established corporations may have their branding solidified, newer ventures must diligently craft their brand image to connect with the target audience. Professional agencies can innovate your visual aesthetics, storytelling, and communication channels. Through market and competitor analysis, they can identify your unique selling points to make you distinctly stand out. 
  • Focus on rapid growth and optimization: By trying varying tactics to determine which are most sustainable for them, startups demonstrate greater flexibility with changing methodologies than larger corporations. A digital marketing agency for startups can leverage this for growth marketing. It can help you learn the different components of online marketing by refining strategies and operations iteratively. 
  • Concentration on identifying high-value accounts: A startup marketing company can introduce your business to larger accounts that can help propel your growth. By targeting high-value prospects, it can connect you with qualified leads with the potential to generate significant profits for your company. 

Why hire a digital marketing agency specialized in startups?

Startups need marketing to introduce their brand, build awareness about their offers, find a cohesive brand identity, and, ultimately, drive sales. Marketing helps startups understand customer needs and preferences so they can better meet the market demand. Without effective marketing efforts, startups may struggle to gain visibility in a crowded marketplace and differentiate themselves from competitors. 

You should hire a digital marketing agency specialized in startups to tap into its extensive experience and professional resources. Here are more reasons you should work with one to market your recently established undertaking: 

  • Expertise in the startup ecosystem: A seasoned agency understands the unique challenges and opportunities that startups have. It is familiar with the fast-paced nature of startup environments and can tailor strategies accordingly. 
  • Agility and flexibility: Startups need to rapidly adapt to the changing market conditions and evolving business objectives. Specialized agencies are adept at adjusting tactics and strategies to meet the dynamic needs of startups. 
  • Cost-effective solutions: Startups often operate on tight budgets. Digital marketing agencies specialized in startups typically offer budget-friendly solutions that provide maximum results within limited resources. 
  • Knowledge of target markets: Startup-focused agencies have experience identifying and targeting niche audiences relevant to new businesses. They understand the behaviors, preferences, and pain points of these audiences, enabling them to craft highly targeted marketing campaigns. 
  • Focus on the right channels: Experienced digital marketers assess each startup’s business model, target market, budget, and goals to select the right mix of channels to use. They make unified and strong brand messaging for websites, blogs, social media (Instagram, LinkedIn, and others), email, in-app ads, and more. 
  • Network and partnerships: Established startup-focused firms often have expansive networks and affiliations within the startup ecosystem. They can provide clients with valuable connections, resources, and opportunities for collaboration and growth. 

To illustrate these advantages of enlisting a professional agency’s services, here’s a case study by a startup marketing agency, Tuff Growth. 

soona, a self-serve content creation platform, needed to enhance its web traffic and online conversions. Through developing and testing six diverse creative assets monthly, Tuff Growth gleaned insights from performance data, swiftly adapted strategies, and scaled successful marketing elements. 

Collaboration with soona’s internal team facilitated the creation and testing of 19 creative assets across three paid channels within 90 days, with Pinterest and Meta as the most pivotal platforms. Tuff Growth’s services spanned paid media, creative strategy, SEO, and conversion rate optimization (CRO). 

The collaboration resulted in: 

  • Impressions increasing by 1.4 million  
  • Conversion rate experiencing a 45% increase  
  • Total sales growing by 57%

Why do so many startups hire a marketing team vs. hiring an agency?

Although hiring an agency may offer long-term benefits, many startups often choose to establish an internal marketing team. In fact, 56.9% of small businesses have dedicated internal marketers. This preference may stem from budding business owners and managers wanting more control over their campaigns, as building an in-house team allows them to develop their own marketing capabilities. 

However, this may come with higher expenses, undiversified skill sets, limited resources, and possible employee turnovers. There’s also the risk of hiring the wrong people which may cost at least 30% of the team member’s first-year wages. Given the budget limitations, startups couldn’t afford to incur such losses. 

To provide a clearer understanding of what hiring an internal team and engaging an agency entail, let’s explore the respective pros and cons of each option: 

 In-house team Specialized agency
Pros
  • Direct control over strategies and campaigns
  • First-hand knowledge of the business, the brand, and its products or services 
  • Investment in its own marketing capabilities 
  • Alignment with company values, culture, and vision 
  • Strong internal communication 
  • Expertise and guidance from seasoned experts 
  • Access to specialized expertise without long-term financial commitments 
  • Potential for ongoing collaboration and support 
  • Ability to scale resources up or down as needed 
  • Exposure to diverse external perspectives, approaches, and ideas 
Cons 
  • Higher expenses for hiring, training, and employee retention 
  • Ongoing expenses for salaries, benefits, equipment, tools, and software 
  • Risk of employee turnover 
  • Potential gaps in knowledge and skills 
  • Time constraints for building expertise and experience 
  • Dependency on an external entity for core marketing functions and execution 
  • Less predictable costs depending on the changing marketing needs of the startup 
  • Potential challenges in communication and coordination 

78% of companies acknowledge the need for a marketing partner capable of keeping up in a fast-paced business landscape. A specialized agency possesses this capability, while an internal team may require more time for training and learning. 

How much do digital marketing services for startups cost?

Digital marketing services for startups in their early phase will typically take up 10% of the projected annual revenue or $5,000 to $10,000 per month, on average. As startups progress into more mature stages, the proportion dedicated to marketing may increase to 10% to 25% of the total budget. Meanwhile, growth startups may need to allocate a significantly higher amount to digital marketing, i.e., 25% to 50% of the total budget. 

Some of the key factors affecting these costs are: 

  • Duration of sales cycles 
  • Marketing actions of competitors 
  • Target market size 
  • Profits generated per customer 
  • Pricing of products or services 

The top 50 startup marketing agencies on DesignRush charge an average of $88.77 per hour. Roughly 29% of the digital marketing agencies for startups on the platform accept projects with a minimum budget of less than $1,000, while only 1.03% have a $50,000 minimum budget.

How to choose the right digital marketing agency for your startup?

Identify the right digital marketing agency for your startup by following these pointers: 

  1. Scan the market: Find agencies online and understand their skills, experience, and rates. See their locations and the time zones they work in. 
  2. Check their portfolios: Visit their websites to get a feel for the service quality based on the projects and case studies they’ve published. Determine the balance between their work quality and the fees they require. 
  3. Look for the services you need: Delve deeper into their areas of focus to ensure they specialize in the solutions you require for your startup. 
  4. Read vetted reviews: These should reflect their work ethic, workflows, and processes. Take note of testimonials on project results and the likelihood of clients to recommend or work with them again. 
  5. Come up with a shortlist: Narrow your options to two to five prospective agency partners. Send them a request for proposal (RFP) and invite them for interviews. 
  6. Discuss and ask questions: During the meetings, allow the shortlisted candidates to walk you through their proposals. Get to know each by asking about their relevant backgrounds, services, processes, pricing structures, and more. This is also the time to assess the cultural fit and how well they communicate. 
  7. Decide and agree on the terms: Evaluate and compare their proposals and interviews. Reach a decision and sign a contract. 

Need help finding a digital marketing agency partner for startups? Share details about your project, and we’ll introduce you to the firms that best match your requirements — for free. Explore our Marketplace for further information. 

What questions to ask when interviewing startup marketing agencies?

Ask these questions when interviewing startup marketing agencies: 

Its Relevant Background  

  1. Have you previously worked with clients in our industry?  
  2. Could you provide case studies that demonstrate your experience in developing an entirely new brand from scratch? 
  3. What have been your biggest challenges in helping startups achieve their goals and how did you overcome them? 
  4. Which of your projects would you highlight and why?  
  5. What is the best digital marketing strategy for a startup? 
  6. What are your metrics for success of a startup’s short-term and long-term goals? 
  7. Which digital marketing services does your agency offer? Do you outsource any of them? 

Company Services and Processes  

  1. How do you stay on top of the latest trends in the industry?  
  2. What tools, including project management and communication tools, do you utilize to deliver your services? 
  3. What can we expect in the onboarding process? 
  4. Do you have a crisis management plan in place to cover all contingencies, including data breach? 
  5. How do you ensure compliance with relevant industry standards and regulations? 

The Project 

  1. How can our internal teams support you in achieving our digital marketing goals? 
  2. How would we be able to track your performance?  
  3. How would you store and handle our data?  
  4. How much will your services cost based on our specific business requirements? 
  5. Can you provide insights into the expected return on investment (ROI) for your marketing services? 
  6. How do you envision our partnership evolving over time as our startup grows? 
  7. Are there additional services or strategies you offer that could benefit us as we scale? 
  8. How will you ensure that marketing efforts align with our budget constraints and startup growth goals? 

What are the best digital marketing agencies for startups in the U.S.?

The best digital marketing agencies for startups in the U.S. are: 

  • NinjaPromo 
    • 4.7 stars on DesignRush (4 reviews) 
    • 5.0 stars on Google (4 reviews) 
    • Top clients: Intellectsoft, Debay, IQONIQ, Stockmusic 
  • NoGood 
    • 4.1 stars on Google (9 reviews) 
    • Top clients: Nike, TikTok, Amazon, P&G 
  • Stackmatix
    • 5.0 stars on Google (21 reviews) 
    • Top clients: Playbook Products, Remoov, Groove.co, Dacast 
  • SeeResponse 
    • 4.2 stars on DesignRush (1 review) 
    • 4.6 stars on Google (9 reviews) 
    • Top clients: Product Savvy, Rybbon, Knack Technologies, PeopleStrong 
  • SimpleTiger 
    • 5.0 stars on Google (1 review) 
    • Top clients: JotForm, Segment, ContractWorks, SecureDocs 
About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She now writes for DesignRush, still focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.