Top Florida Advertising Agencies Of 2019

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CHALLENGEFucho needed an effective online presence to get more exposure in Miami, and to establish trust and credibilty at the same time.Our objective was to drive reach, awareness and conversions through brande storytelling and a user friendly web design.

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The prestigious channel Sony Entertainment Television has trusted Oruga to manage its website for 15 countries in latin america. Our work is to create significant content for all the shows they have in prime time.http://la.canalsony.com/https://la.axn.com/

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This was a fully integrated campaign entitled "Normalcy is Amazing". The idea being that peope with chronic back pain just want to be able to do the simplest of things again that we all take for granted. Like picking up their kids, going for a hike or playing with their dog. Without pain. And when they can do that, well, that's amazing to them. 

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Challenge: Increase Attendance with ½ budget
MA+A Strategy
LinkedIn Advertising + Retargeting Display, Reddit & Twitter.
LinkedIn: Sponsored Content & InMail
Sponsored Content: Upper & Mid Funnel
1: We targeted individuals on LinkedIn with IT related titles, software engineer related titles, professors in the field & every C-Level title across the state of Florida. This ran for two weeks and allowed us to build up our retargeting pool.
2: The sponsored content strategy was then segmented by the industry the audience was in and specific creative was used for each. 
Sponsored InMail: Lower Funnel
We looked at which job titles responded positively to the Sponsored Content in terms of who clicked on the ad and who purchased a ticket. We picked the Top 10 titles and then sent a message to each person in their inbox prompting them to purchase a ticket to the convention. These individuals were already exposed to the Sponsored Content Ads which meant they were more likely to purchase a ticket.
Retargeting + Display
Due to the high quality of individuals driven to the site using LinkedIn professional targeting, the pool of website visitors was extremely qualified. The retargeting pool had a higher conversion rate than average and was the lynchpin in terms of final ticket sales. This was mainly because people were more likely to purchase tickets closer to the event date.
Reddit + Twitter
We experimented with these platforms to test their usability. By targeting communities related to, or interested in, cybersecurity & hacking we saw success. Reddit saw a higher level of activation in terms of lower CPMs, CPCs & more ticket sales. As soon as we realized Twitter wasn’t performing as well, we immediately optimized and switched all the budget to Reddit.
Results

• 29% increase in attendees


• 22% increase in ticket sales


• Lower cost per purchase (higher profit)


• Increased awareness & social engagement

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Fitness Branding
We provided ReveLife a unique look and feel, as well as several prototype designs for posters, and marketing collateral.
 





 
 
Brand Naming
We created several unique names and researched domain name availability and ultimately assisted in providing a name that was unique in the fitness industry.



 
 
Brand Style Guide
Crafted a brand manual that provided rules and definition for the visual language including the color palette,  typography, layout and lock-up usages, brand messaging, and communications objectives.





 
 
Corporate Identity Design
We crafted a brand identity system that focused on the concept of revolutionizing the gym experience. We incorporated motion elements with balls of energy visually representing the measurements of the heart rate and data streaming.




Marketing Collateral Design
We designed unique prototypes for posters and application design usages.




Website Design
We crafted the website and maintain revelifeclubs.com as the agency on record for the fitness club. 
Integrated Marketing Services
We maintain digital search campaigns, display campaigns, social media campaigns, with the goal to increase member sign-ups and to increase brand awareness for the new state-of-the-art fitness center. 

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Problem
Already beloved by local art enthusiasts, the Tampa Museum of Art wanted to become an inspiring, go-to destination for the entire community. But with only 5% of the public predisposed to attending an art exhibition, the Museum needed an agency to help make the other 95% aware of what they’re missing.
Solution
To reposition the Tampa Museum as the nexus of creativity and imagination for everyone in our community, Schifino Lee created a new campaign that seeks to change public perceptions, giving them a reason to experience something new, spark great conversations, and create life-long memories in an unexpected place. The bedrock for our campaign is the new tagline, Imagine That, which cleverly expresses the Museum as a place of inspiration, fun and enjoyment. It uses a strategic mix of social media, billboards, monthly direct mailers, digital media, and radio promotions to capture the entire community’s attention. By repositioning the Museum as a place for everyone, we are broadening its role in the Tampa Bay community.ResultsSince the campaign launched in January 2016:Over 3,000,000 Billboard ImpressionsSocial media followers increasedSocial media engagement increased

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Services:
Our team redesigned the company’s franchising structure. We implemented a new POS system. The new system made data accessible to all locations. The cash managing system was improved. It is now able to give accurate Profit N Loss statements.
The menu was restructured, and a new value menu was added. New products were also implemented, as well as, new designs of TV signageand TV Banners.
Franchise Branding was renovated; wall artwork, new interior decoration, and window vinyl artwork.
Our PPC Campaign increased brand awareness, developed an online ordering system and created a plan to overcome competition.
We kept Directory Listing constant; same phone numbers, address, and website, just optimized.

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Our trade campaign for Carnival "We Have More Fun" is aimed at travel agents nationwide. Each week we highlight different Carnival attributes that add up to "More Fun" on a Carnival cruise.

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KEY LIFE REAL ESTATE
Is a team of Real Estate professionals constantly in search of potential buyers of a property, that is why, they needed an effective and scalable way to reach potential customers in a given time, also position themselves as experts in the South Florida market.
FACEBOOK LEADS ADS
We created a Facebook Leads Ads campaign, based on an image with copy that invited to be clicked by the person and then take it to a pre-filled form with their data (phone number, email and name) . Those leads go directly to the CRM, notifying the team that they had a new potential client. Immediately the agents contact the lead to begin the qualification process to be able to buy a house.
 

 
OUR PROCESS
Audience: Hispanics of 25 to 50 years old living in Broward County, FL and are interested in buying.
Ad Creative: Images of people in situations related to the purchase of a new house.
 



 
RESULTS
Leads: 432 New leads
CPC: Average cost of acquisition of $4.83 per lead
Reach: 60,449 People that saw the ads
Timeframe: 30 days
 

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Challenge
They needed help with their brand image.  The FHSAA was finding itself playing defense too often – staff was operating without a strategic communications plan and situations were popping up that could have been avoided.  So the FHSAA came to Moxē to fix that.
We had to turn their messaging and media management around and move away from just responding to inquiries - So that’s exactly what we did.
 
Strategy
Our first move- get ahead of the game by identifying possible crisis triggers and establish an internal and external communications plan.  At the same time, develop a strategy that pushed out positive stories which position the FHSAA as the premier organization committed to educating its membership and the public on the importance of participating in high school sports in Florida and the values it instills in students. Then manage the message through social media.  We also created an editorial calendar that engages more users with stories of success and leadership.
Our creative team redesigned their email newsletter and our digital marketing department implemented interesting content that enticed more people to read.  Additionally, we developed a customer service platform that we trained their team to use.
The FHSAA has also asked us for help with their sponsorship sales.  So we put our creative and brand development team on that and updated their sponsorship sales deck and consulted on strategy.
 
Handled
As potential issues pop up, the FHSAA now has a crisis communications plan. And they also have a direct connection with their audience through their social media channels-- the numbers speak for themselves. The engagement per Instagram post TRIPLED in the first month we managed their account and the click-rate on calls-to-action in their email newsletters increased by 8%.  

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Tinsley began as agency of record for the Florida Keys & Key West in 1986, and it has become a textbook case for successful destination marketing ever since. The Keys are made up of five distinct districts (Key Largo, Islamorada, Marathon, Big Pine Key & The Lower Keys and Key West). The account is also advised by the cultural, diving and fishing umbrella committees. Our job was to promote The Keys as a whole, as well as the five districts and the three umbrellas. Read Case Study
CHALLENGETo transform the perception of the Keys from a sleepy fishing village and rates of about $65 a night into a world-class destination that attracts affluent travelers with more time and money to spend. We also wanted to eliminate the “shoulder season” when hotels would shut down for summer.STRATEGYOur “Come as you are” campaign was implemented across all platforms and was designed to highlight the environment, culture, soft adventure and the Keys laid back attitude.We reached this affluent traveler through more upscale print, broadcast and digital efforts as well as targeted vertical media efforts to reach the different niche markets of fishing, diving, cultural, LGBT, etc.RESULTS• The Keys enjoys both the highest average daily room and occupancy rates in the state of Florida. Both up more than 10% year over year for the last 5 years• Top 10 in RevPar (revenue per available room) in the country• Destination brand awareness is worldwide with The Florida Keys being one of the top 5 destinations for desired travel when visiting the continental U.S.• Website visitation consistently up year over year• The Keys no longer has a “shoulder season” but instead, welcomes domestic and international travelers year-round

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RUTT BEER
Client: Rutt Beer Brewery Role: Branding/Packaging
Rutt Beer is a small, home-brew brand “rooted” in the name of its brewmaster, Jeff Rutti. Rutt Beer has a personality that has no limits; one that required an engaging, fun, approachable image that reflects the beer inside the can.
Rutt Beer tasked our creative team with establishing a cohesive system of beer labels that are individually comprised of custom animal illustrations to tie in with the unique names of the beers.

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Our target was to get the new Dough Dose cookie dough shop foot traffic.We were able to generate 328 leads and get 100 to physically show up in the store with our coupon.This project was 30-days long and here are the KPI's:Facebook:328 Leads$3 CPR207,315 Impressions2,197 ClicksGoogle:175 Clicks4,445 Impressions5 Ratings174 Quaries30 Web Visits10 Request Direction

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Promo for House of Cards Season 5 on Netflix

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We completed their website design and development and have been working on SEO for 9 years