Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for mid-size to large companies that demand results and best-in-class service. View Profile
Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for mid-size to large companies that demand results and best-in-class service. View Profile
The Challenge
Global IBM Locations Struggled To AdoptNew Industry-Specific Marketing Communications Effectively
The company had to refresh the industry-specific marketing communications andlaunched a new platform for 19 Industries made of over 200 webpages that to be localized in Europe.
The team then realized that every country encountered similar problems in the adoption process and tookvery long to solve them or didn’t know where to find the necessary information to update on the pages.
The Solution
Location-Specific Marketing Initiatives Aimed At Streamlining The Process
The team aimed to streamline the adoption process by allocated dedicated strategists to each location.Upwards of 12 digital strategists lead the project for each region in Europe – and those team members usedtheir experience to build guides and share know-how to reduce delivery time.
Examples of industries they located in the global locations include:
“We asked Digital Silk to design a complicated, custom site -- a content and community site...”
Loren Feldman, Chief Content Officer
Established in 2000, DevCom is a reliable software development partner for clients worldwide, that provides complex software engineering solutions and services covering the full project lifecycle, from concept to polished product. View Profile
Established in 2000, DevCom is a reliable software development partner for clients worldwide, that provides complex software engineering solutions and services covering the full project lifecycle, from concept to polished product. View Profile
The task management application is a time reporting tool supporting all the business processes. Any user can easily utilize the app without an overhead of technical details and simply authorize via Google Apps. In addition, the custom software solution has a great UI, and it provides a wonderful UX.
BUSINESS CHALLENGE
The German-based client experienced issues with managing tasks internally. At the start, the client was enthusiastic about Basecamp, a leading task management tool. The company viewed it as a silver bullet to their challenge. However, when the initial flare disappeared, it was clear that some essential functionalities were not present in Basecamp. To put it in a nutshell, the tool did not reflect the customer’s business model, and it had no time management capabilities.
The challenge was clear. The company wanted an easy-to-use task management custom software solution with the time reporting functionality. In addition, it should have reflected the client’s business model and the spirit of innovation.
PROJECT DESCRIPTION
When addressing DevCom, the client had the full picture of what kind of task management tool they need. To cut the long story short, three functionalities were the keystone to the whole project:
Exceptional task management functionality
Time management
User authorization via Google Apps
VALUE DELIVERED
The project was a definite success. Solid quality control, no downtimes, unbelievably proactive and extremely cost-effective. The customer could have pitched an idea for the development, and in a day’s time, DevCom delivered a viable development estimate.
After the initial production release, DevCom started using the task management solution for communications with the client. Particularly, DevCom used the system for the project billing as well as for the upcoming, related projects. Lastly and most importantly, the client received the custom software solution very well and was using from practically day one.
“Despite the remote communication, we were able to set up an effective collaboration with...”
Teo Nguema, CTO
