Launching a new company
The leading distributor to the education marketplace needed to create a new company for their move into healthcare. We helped them transform “products” to “brand” by focusing on their mission: to improve well-being.Our Brand Platform included naming, messaging, and value propositions. After exploring hundreds of name possibilities, we recommended SOAR Life Products to capture their mission and celebrate the caregiver. The tagline affirms it: “Empower minds. Strengthen bodies. Inspire creativity.”Our 360-degree approach included all the essential brand elements – a new logo, website, marketing collateral, tradeshow booth and Brand Standards Guide.
“What if...?” That’s the question Pooja lives and breathes 24/7. Intensely curious, she’s always pushing boundaries and exploring new directions. As much a left-brainer as a right-brainer, she founded Studio V Design after working for one of Chicago’s top award-winning design firms.
He gets a rush from information. The more, the deeper, the broader, the better. Next step? “Building buckets” – organizing, deconstructing, analyzing and prioritizing information. The outcome is uncommon insight that translates to objectives, strategy, and a clear path to powerhouse communication.
Quick with humor? You bet. She uses that delightfully skewed worldview to create work with a fresh angle that breaks through the clutter and makes clients smile. She's a true creative with wide-ranging interests and knowledge, refined by her experience across many disciplines.
Another day, another Kulov. He’s never the same designer twice. Elegant, funny, graphic, bold, whimsical, minimal. Endlessly surprising and always compelling.
Digital marketing? Check. Website edits? Check. Keeping projects on track? Yup. Brainstorming ideas? The list goes on. Anna is the kind of person who jumps right in and finds solutions – sometimes even before we realize there’s a problem!
Lynn can’t resist the lure of the blank page. It’s a little bit of an obsession, really. She needs to fill it up with words and ideas. From advertising to digital to public relations, she has filled up pages for clients in education, consumer goods, healthcare, technology and non-profits.
Mindy knows how to get inside your head. In a good way. She soaks up all the information she can about your business, customers and culture. You’ll probably find her at your trade show or sales meeting. That means when she starts an annual report, website or newsletter, she writes like an insider.
When it comes to finances, you want an expert doing the heavy lifting. That’s Yolanda – real world bodybuilder and financial champion. She puts her MBA brain and muscled brawn to work by managing our bookkeeping.
Anant brings the world to everything he does. Yes, he’s worked in Singapore, India, London, Malaysia and the U.S. He’s a citizen of many disciplines: photography, videography, content development, web and social media analytics, with side trips into app development and research.