Top Public Relations Firms In Illinois Of 2019

Featured Portfolio:

The Challenge
Despite its reputation among clients as a premiere digital solutions agency, many decision makers visiting the agency website viewed the company as a commodity development agency. As a result, the company was frequently offered low value development work with low margins.

Our Approach
In order to position the client as a provider of premier digital services and solutions, we took the following steps:

• Analyzed popular search terms of the company's target audience and created original content that attracted decision makers.


• Overhauled existing web copy, adding the relevant services and solutions which were missing from their current website.


• Redesigned the new website experience to adhere to the best B2B design practices.

• Improved the company's findability and SEO rankings.


• Increased qualified sales leads.


• Drove incremental sales through new service offerings.

Featured Portfolio:

Strategic & Creative Marketing has worked with both B2B and B2C targeted businesses for over 15 years.  We are experts at hyper-targeted paid campaigns on Social Platforms, so we make sure our customers’ ads are seen by real potential clients, not just a wide net of people.

• Our team has a working relationship with Facebook and other Platforms, so we stay on top of the latest changes or restrictions which means our client ads get approved faster and run better.

• We use Artificial Intelligence (AI) based software to continually monitor our paid campaigns to assure our clients are getting more views, more engagement, and are reaching the audience that is more likely to purchase.

• We are also part of an advisory group for Spark – an Adobe product for artwork & video design – so our graphics & video meet social media posting standards and are more eye-catching & engaging.

Featured Portfolio:

Our goal was to upgrade the logo and overall look and feel of the organization to improve the overall professionalism of the brand. The brand refresh was a part of the business growth strategy. Enhancing the overall level of communications, the quality of the design and the online experience for the customer has helped this client meet its business goals for growth. 

Featured Portfolio:

Cercacor is an innovator of non-invasive, portable consumer monitoring technologies. Its début product is Ember – the world’s first non-invasive hemoglobin tracker for endurance athletes and coaches. Its sister company, Masimo, is a publicly traded, global leader in innovative noninvasive monitoring technologies.
PROBLEM
When Cercacor came to SCM, it was completely unknown; didn’t have any connections or previous experience with the triathlon, endurance sports or coaching communities; and had no experience with media, special events or sales. Most target audiences didn’t understand the value of regular hemoglobin monitoring. And, the product costs $400 or $700, depending on the model (and now requires users to pay $1 per hemoglobin-based test after the first 200).
SOLUTION / ACTIVITIES
Working with Cercacor’s VP of marketing, SCM developed and executed a detailed, fluid strategy to identify, educate and work with key influencers and potential partners; build foundational marketing and public relations materials / tools; identify and work closely with elite endurance athletes and coaches to test Ember and share their stories; and gain positive media attention.http://www.shermancm.com/portfolio/the-island/ 

Featured Portfolio:

Shelfbucks is an Internet of Things, cloud-based software platform that tracks and improves the performance of  Consumer Packaged Goods (CPG) in-store merchandising displays from supply chain to the sales floor using real-time analytics. Shelfbucks builds its technology into displays, which interact with IoT sensors placed throughout stores to measure the performance of every display in every store every day. The platform tracks when displays arrive at the store, when displays exit the stock room to the sales floor, display location on the sales floor, when displays leave the sales floor, and the sell-through for each SKU and display.SP+A created a strategic, aggresive campaign to introduce Shelfbucks to the retailer and CPG industries and build awareness of the need for its services.Through an extensive series of media and analysts briefings and demonstrations at the National Retail Federation's annual trade show, we focused messaging on the millions of dollars that CPGs and retailers lose every year because 40 to 60 percent of all in-store displays never leave the retailer's stock room. SP+A coordinated more than 30 on-site briefings with national business and trade media, and industry analysts.  Highlights included:

• The Wall Street Journal published a video report on Shelfbucks as an industr-changing solution to in-store product merchandising challenges. 


• CNBC showcased Shelfbucks in its report: "Five Things Investors Need to Watch."


• The Washington Post named Shelfbucks one of the "Top Five Technolgies" at the NRF Show.


• RIS News reported that Shelfbucks was one of the "Top 10 Takways" for the NRF Show.


• Retail TouchPoints published a lengthy report on Shelfbucks' technology.