Top Integrated Marketing Agencies

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Marketing Materials

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Introductory Data

• Inexpensive products.


• High competition. 


• High CPA. 


• Narrow coverage.

• They bring more targeted transitions. 

• Low cost per click. 


• Broad coverage. 


• The versatility of this tool.

• process of checking if a website meets Google Merchant Center’s requirement;


• account creation;


• proof of a website’s ownerships;


• creation of Terms of Reference for a feed;


• feed’s check and upload;


• work with the declined products (in 99% of the accounts), figuring out the reasons, and searching for problems’ solutions;


• setting up the rules of feed’s transformation for product segmentation.

• creating campaigns according to the structure we developed;


• choosing and testing the strategies;


• analyzing the effectiveness;


• launching smart campaigns.

• CPC is 3 times lower (0,6 UAH and 1,8 UAH);


• traffic volume is 3,5 times bigger;


• the transaction coefficient is 2,5% and 4%;


• CPA is 4 times lower.

• bigger target traffic volume for the same budget, because CPC is lower;


• higher transaction coefficient, because the ads are more informative;


• low transaction cost, because of the low CPC and high transaction coefficient.

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An email sent out monthly to keep travel agents informed on the latest events and promotions with Agent World: https://agentworld.com/

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Reliable, high-quality healthcare is crushingly expensive. But the high cost doesn't imply a high quality of service. Americans overpay for health care that underdelivers.We partnered with Centivo to deliver a friendly digital experience that explains, to their target audience, how they combat inflated premiums and plans.Services

• Digital Strategy


• UI/UX Design


• Full-stack Development


• Illustration


• Motion Graphics/Animation


• Copy Writing


• Hubspot Integration

• WordPress


• Hubspot

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Paymentsense is one the largest merchant services providers in Europe. Their objective was to increase customer engagement through a series of customer testimonials.With multiple locations across the UK and many different stakeholders needing consideration this would be a tricky task for their internal team. VidOps knowledge and experience to connect multiple creatives anywhere in the world within their deadlines for this marketing campaign made the job easy for Paymentsense. 

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The Best of 2018 Some images of our campaigns over 2018. 

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For the project with Creative Goal Development, we were given the task of branding a brand new company looking to portray professionalism without being lost in the crowd of their competitors.


The project started with logo concepts and designs as the first steps to understand what message they would like to portray as a company. As we learned more about the client and their story, we created the logo you see today. This logo portrays a colorful playfulness that is reflected in Creative Goal Development’s desire to be professional but not take themselves too seriously. After deciding on a logo, designing their website was an easy task to follow up. With knowing what the client liked and disliked, mockups for the site extended their branding from the logo into other branding elements for fonts, effective color use, and various layout options. As can be seen, together these elements create a cohesive design.
Service Provided: Logo & Web Design and Development

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Agency of Record for 13 Smithfield brands

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A global food consumer goods client, Sunsweet, implements an award-winning website and marketing program and achieves outstanding conversion results throughout Europe.  WSI’s global capability and network-enabled consistent branding and message across all European markets.Solution included:

A comprehensive online marketing strategy that matched an established offline strategy and included:

New modern customer-centric responsive websites for 10 European countries, cultures,  and  languages

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  New modern customer-centric responsive websites for 10 European countries, cultures,  and  languages
  
  


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  Buyer journey and conversion funnel analysis and design
  
  


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  Search engine optimization
  
  


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  Content marketing & blogging that accounts for buyer’s conversion funnel
  
  


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  Social media marketing
  
  


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  Forecasting and predictive conversion and marketing performance models and dashboards
  
  

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  Award-winning website – WMA Web Award for Outstanding Achievement in Web Development for Food Category
  
  


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  Improved brand reputation throughout  Europe
  
  


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  Outperforms the market by 400% in conversions (10% conversion rate as opposed to the 2% industry average)
  
  


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  A variety of marketing performance forecasting and predictive models – ROI transparency
  
  


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  Online competitiveness across countries, cultures and languages
  
  

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Website for a Towing company providing instant Cash for Damanged or Scraped Vehicles

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SITUATION Under pressure to embrace the Washington, D.C. experience off of the National Mall, Destination DC (DDC) launched a new advertising campaign and microsite, DC Cool. As DDC grew more confident that thematically DC Cool was resonating across audiences, they recognized the need to reimagine the campaign and relaunch Washington.org.ACTION It was critical to build a user experience centered on content-first strategy. By creating a content road map as a lead artifact to drive the project, we armed our UX team with the proper tools to design intuitive user paths for core audiences through fluid navigation. We created custom paths supported by highly relevant content to drive engagement and higher conversion rates. Our understanding of users’ behaviors and preferences shaped the approach to organizing partner listings, UGC, events, social media sharability and related or sponsored content.
FOCUS ON NEIGHBORHOODS
A major strategic shift was making the DC neighborhoods the hero of the site. The video below shows how a user can navigate and explore the unique neighborhoods via landing pages filled with editorial content supplemented with videos and UGC visuals.
AN EVENTS SECTION THAT WORKS
We evolved beyond the promotional carousel and traditional calendar, opting for more diverse methods to create visual interest on the page. In the events section, we can showcase a featured event and provide suggestions for further exploration by using editorial content and displaying upcoming events. An option to search by category and neighborhood is also available.
RESULTS

• DOUBLED ORGANIC TRAFFIC YEAR-OVER-YEAR


• UP 7.5 MILLION PAGE VIEWS YEAR-OVER-YEAR


• UP 2.3 MILLION UNIQUE SITE VISITS YEAR-OVER-YEAR RECORD SETTING TIME ON SITE & REFERRALS

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From Lice Prevention to Luxurious Perfection
MEET FAIRY TALES HAIR CARE:
A natural and professional solution for preventing children’s head lice, Fairy Tales has pioneered safe and effective lice prevention since 1999 using organic herbs of rosemary, tea tree, peppermint, lavender and geranium oils. They use these natural ingredients to create several collections catering to children’s general hair health, all across various hair types. It is their pure mission to see families with children throughout the world live a preventative lice-free life. 
SOLUTIONS ARE FOR PROBLEMS:
Fairy Tales Hair Care is a truly solution-based brand and sought a visually cohesive way to convey their product benefits through elevated and engaging content. The information they presented was heavily fact-based, yet backed by a dated and unpolished look and feel. While their social audience was buzzing and the product yielding great reviews, retention wasn’t the problem. Acquisition of new social-based customers through sponsored postings was the next step, followed by refreshed educational content to keep everyone coming back for more.
LETTING OUR IDEAS LATHER:
The start to our solution was to pair the quality of their product with a standard of quality throughout their content curation. This did not simply mean shooting on expensive cameras - it meant color and lighting strategy, showcasing the product with lively ingredients and professional talent, using props to convey everyday benefits, engaging through animated graphics, and planning ahead to account for seasonality. 
And so, we did just that. This didn’t call for a company rebrand, but a more tactical use of their current assets into a longer-term visual strategy.DELIVERABLES: Content Storyboarding, Stylized Photography, How To Tutorial Videos

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NEXT HAPPENS HERE
InnovatePGH is a next-generation public-private partnership built to accelerate Pittsburgh’s status as a global innovation city. The seeds of InnovatePGH were planted in the recommendations from an 18-month study conducted by the Brookings Institution. The resulting partnership is powered by a coalition of civic leaders representing the City of Pittsburgh, Allegheny County, the University of Pittsburgh, Carnegie Mellon University, UPMC, the Allegheny Conference on Community Development and regional philanthropies. W|W designed the integrated visual branding and narrative for the Pittsburgh Innovation District, one of the organization’s primary initiatives and the primary public face of InnovatePGH.The Pittsburgh Innovation District is centered on Oakland, home to $1.2 billion of research and development, and bridges innovation assets in the City’s central core including the Strip District, Lawrenceville, East Liberty/Bakery Square, Hazelwood Green, the South Side, Uptown, Downtown, the Northside and beyond.The organization’s visual identity takes advantage of the naturally occurring I and D letterform shapes that reside inside the P, providing the ingredients for smart, yet simple Pittsburgh Innovation District logo mark. W|W also created a design system that effectively connects the district’s innovation centers from Oakland to Robotics Row and also includes a convention for its important partners. W|W also developed the messaging framework and brand narrative for the Pittsburgh Innovation District that works on several levels as it supports the energy and momentum around the innovation ecosystem in Pittsburgh and as a placemaking affirmation. Pittsburgh has always been about what’s next. Once it was steel. Now it’s startups...robotics...advanced medicine...AI. Every day, we’re forging the future. What’s next? It happens here. Next happens here. 

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CHALLENGES
In 2015 Coca-Cola Denmark was about to introduce Coca-Cola life to the Danes. It was the biggest product launch since 2007. Since Denmark was one of last countries in Western Europe to launch the new taste, many Danes already knew about the product. In that way, the product launch was expected news, so we had to be extraordinarily innovative in order to create interest and consumer engagement.
 
SOLUTIONS
The basic idea came from Coca-Cola’s iconic red color universe. The new Coca-Cola life really looks different from the red-labelled Coca-Cola products – unless you are red-green color-blind, then you cannot see the difference. This inspired us to target the campaign towards color-blind people, so they were the first to know that we were launching Coca-Cola life. By doing so, we developed an integrated PR and marketing campaign based on the premise of engaging many by talking to the few.
 
IMPACTS
We created what is believed to be the first ever campaign directly targeted towards color-blind people. With the campaign we succeeded in engaging, not only color-blind people, but an impressive number of Danes that could not read the message. In Denmark, we reached an earned audience of more than 12 million (pop. 5.6 million), The campaign also got attention on a global scale from countries as far away such as Australia, Vietnam and the USA. Globally, we reached an earned audience of astonishing 100 million.

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LawBank was the nation’s first lawyer-only co-working space. Founded in Denver in 2012, LawBank offers a collegial office environment for independent lawyers and small firms.
Campfire Digital has worked with LawBank since its inception. Our team built their initial website and digital marketing system, and has been instrumental in establishing the LawBank brand. Our ongoing digital marketing efforts include social media, email, SEO, online advertising and additional PR. Those efforts have helped drive bookings of their private offices and co-working spaces. Within three years, LawBank grew into the dominant force in lawyer-specific office solutions in the Denver area. Driven by leads from their online marketing campaign, they sold out their initial office space. LawBank then expanded their original location, adding 50% more space, which also sold out within a year. They then added and sold out a second, and then a third, location. Based on the targeted leads driven to LawBank from Campfire’s various digital marketing campaigns, the company is now looking to expand its footprint even further.
Over the course of our work with LawBank we have built up their social media presence and other online marketing properties from scratch. Through a combination of content marketing, online advertising and lead generation techniques, we helped LawBank achieve strong conversion rates from calls to action and online forms on their website.

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Meeting attendance proof is designed to service the recovery community with court mandated meeting authentication and attestation. Our revolutionary GPS monitoring system is tops in accuracy for any civilian-based system.

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C-SPAN tapped Beutler Ink to visualize and help promote their third Historians Survey on Presidential Leadership through a series of data visualizations for use on social media, C-SPAN's website and on TV.

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Integrated PR campaign (Gold Winner)

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3 Month Local Campaign with blog posts, citations, guest posts, and on page SEO.

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A little ray of sunshine on a cloudy day.A warm, uplifting brand identity helps make FedExFamilyHouse a home away from home for out-of-town families who come to Le Bonheur Children’s Hospital for treatment. We started with a logo design which sets a cheerful tone by incorporating the Le Bonheur heart. Accompanying brand guidelines emphasize happy, family-oriented photography to ensure that collateral and related elements foster a hopeful, nurturing atmosphere within the home.

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Younger consumers decide rationally on financial institutions, and relationships tend to be low interest, transactional, and heavily influenced by parents.     Challenge: Encourage 25 - 40 year olds to get smart about their money - to pay attention to what’s happening with their finances. When young people understand how to manage money, they are equipped to turn their dreams into reality -- and bring reality to their dreams.  Results: "Start Right Here" empowered 25 – 40 year olds to not only get a handle on their financials, andn and dream about the future.  It contributed to a 30% increase in membership. 

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 Apex Facility Resources' biggest problem was the lack of clarity about the services they offered. They needed an interactive site that better conveyed their services. Bonsai responded with an interactive hero that increased users time on page while giving a quick understanding of their 4 main service offerings. 

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The holiday gift guide focus shifted toward sleepwear, thermals and seasonal favorites like pajama tops and bottoms, yet still actively promoted everyday essentials like underwear and t-shirts. Instead of promoting self-purchase, messaging encouraged gift solutions for him and her. Model photography captured a sense of comfort and joy, while the off-model (laydown) photography jumped off the page with immaculate, tactile detail that readers could practically “feel.” This creative approach carried consistently to an inspirational in-store “look book” handout, store windows, signage, website, emails and social media content. The result was a potent representation of the Jockey merchandise framed in the language of the season… a language that spoke to customers to the tune of tremendously successful results.

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CASE STUDY: ARCpoint Labs
Services:
Organic SEOPaid SearchLocal SEO








GOAL OF CAMPAIGNTransition ARCpoint Labs Franchise Group (AFG) 100+ locations to VMGagency services, utilizing a new website build and cleaning up the Local SEOpresence & building PPC campaigns all with a goal to grow:

• Consumer brand Awareness for ARCpoint Labs (APL).


• Consumer conversions in the form of calls & form-fill leads and clicks fordriving directions for individual APL locations.


• Sales Funnel Revenue growth.

• Implement Local SEO optimizations & directory clean up “quickly”


• Try to update as many of the manual directories ASAP – primarily GMB


• Encourage APL owners to provide content for posts, photos, and positive reviews


• Offer to port any old phone numbers into current call system to capture and loss of leads


• Manage PPC Search Campaigns to minimize impact of loss of rankings


• Branded, Conquesting, and services campaigns

• Strategy


• Best practice


• Why & how of the decline


• Phone Number Change


• Inaccurate Business Information Published


• Implement custom reporting for transparency

• Calls: 79% Growth


• Unique Callers: 56% Growth

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Social media remarketing for generating leads to a B2B company

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Content Marketing for Field Services Technology



Content marketing is not only about what you write and how you share it.  It is about “who” wrote it.  In this case, out client is seeking to position their company as thought leaders in the are of “Field Services Technology” and as a close partner with Microsoft.  We created an eBook based on interviews with the client’s leadership and a well-known leader from Microsoft.  The entire piece was authored as a part of the “Digital Transformation Leadership Form”, a content group managed by OnTrack CMO.  This provides a third party perspective to aggregate thoughts from each company.  Promotion takes place over a 6-12 month period and includes both direct and social channels.

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Our trade campaign for Carnival "We Have More Fun" is aimed at travel agents nationwide. Each week we highlight different Carnival attributes that add up to "More Fun" on a Carnival cruise.