Marketing and promoting a luxury residential brand
Mori Building Co., Ltd. is one of Japan’s leading luxury real estate developers and plays an instrumental role in shaping Tokyo’s skyline. It has long relied on Custom Media’s creative solutions to promote and market its properties.
Since 2008, Custom Media has been a partner of Mori Building and its luxury residential brand MORI LIVING, creating innovative member benefit programs, bilingual marketing campaigns and collateral, sales promotional tools for international and domestic audiences, and videos that explore Mori Building’s efforts to make Tokyo a truly world-class city.
Selling a lifestyle
MORI LIVING wanted to create an integrated campaign to reach high-net-worth individuals in the Asian market, promoting the launch of ARK Hills Sengokuyama Residence. To support this campaign, we created high-quality printed marketing collateral and bilingual sales promotion tools—adverts, printed brochures, an iPad eFlyer, and a luxurious presentation folder.
Print, print, print
We also took a leading role in the ongoing production of luxury sales promotion and marketing material for MORI LIVING Residences.
Smiling for a living
The MORI LIVING Smiles Annual Residents Benefits Program brings exclusive promotions, deals, and services to MORI LIVING residents, in both Japanese and English.
Meeting global needs
We produced the content, quarterly market report, and map in English and Japanese to showcase Mori Building’s knowledge and influence as an industry leader. The A1-size map featured all major luxury residential properties for sale and lease in Tokyo.
The report has proven to be a valuable source of information for real estate brokers and agents overseas and showcases Mori Building’s extensive market knowledge.