We have compiled more than 500 companies worldwide and shortlisted the best law firm branding agencies for you to review. Our list is based on a comprehensive criterion, including client reviews, pricing, portfolio, case studies, and industry reputation. Read about our selection methodology to discover how we choose the best agencies in the legal branding niche.
Table of Contents
The Number 1 Law Firm Branding Agency as Selected by DesignRush Is...
1. Decker Design
- Best for: Overall
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 1996
- Location: New York, NY
- Notable clients: Boies Schiller Flexner, Goldman Sachs, BlackRock, Capital Group, Yetter Coleman LLP
As a premier law firm branding agency, Decker Design specializes in strategy, identity, and brand experience services for legal and financial clients. It identifies firms’ unique qualities, creates visual identities, and ensures consistent brand messaging across all touchpoints. Its expertise also includes web design, environmental branding, and staff coaching for brand alignment. The agency received numerous international accolades, including the Webby Awards, Graphis Awards, and the GDUSA Award.
Boies Schiller Flexner (BSF), a litigation veteran, wanted to differentiate its online presence from competitors. Its website required an update both visually and technologically—to be responsive and fully navigable in the mobile environment. After a series of stakeholder interviews, user testing, and competitive analysis, Decker Design adopted a forward-thinking approach, inspired by tech and venture capital sectors.
The messaging was clear and concise, and the brand positioning was centered firmly around BSF’s groundbreaking work. Coupled with a highly intuitive website UI/UX and a cutting-edge content management system (CMS), the brand update brought a 31% surge in potential customer interest, a 12% longer visit duration, and a 33% rise in SEO visits.
Check Decker Design Agency Profile
2. Moire Branding
- Best for: Brand messaging
- Average hourly rate: $50
- Minimum budget: $1,000 - $10,000
- Founded: 2001
- Location: Washington D.C., WA
- Notable clients: Sandberg Phoenix, Traub Lieberman, Akin Gump, Hausfeld, Miller Starr Regalia
Moire Branding specializes in branding and design communications, particularly for law firms. It creates custom brands by uncovering the unique stories of each firm, using its extensive experience in legal marketing, digital, and print. Its strategies are based on intensive market research, competitor analysis, and a comprehensive approach that includes brand identity, positioning, graphic standards, messaging and story, naming and nomenclature, and voice and tone development.
Moire was approached by Traub Lieberman, a major insurance litigation specialist, to create a powerful and distinct brand platform for its law practice. After an intensive discovery process, the law firm branding agency crafted a comprehensive brand messaging through vivid imagery, bold typography, and sophisticated design. Moire also created a new visual system and brand style guide to improve brand experience across all touchpoints and reinforce Traub Lieberman’s competitive position in the market.
Traub Lieberman saw a 175% increase in web traffic after the launch of its branding campaign and 60% more engagement from users across its online channels.
Check Moire Branding Agency Profile
3. Knox Design Strategy
- Best for: Brand identity development
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2009
- Location: New York, NY
- Notable clients: Federman Steifman, International Law Students’ Association (ILSA), Hirschfeld Kraemer, Employment Law Alliance (ELA), Shearman and Sterling
One of New York’s leading law firm branding agencies, Knox Design Strategy, provides custom brand design and technology solutions for the legal industry worldwide. It helps law firms develop striking visual identities, create compelling communications, and position above the competition. Its services include brand strategy, identity and design, marketing communications, internal brand activation, website design and development, intranet design, and internal apps.
Known for its partnerships with major financial institutions, Federman Steifman wanted a fresh online brand identity that would showcase its extensive expertise in real estate, structured finance, and corporate transactions. It also wanted to make its company more appealing to new talent.
Discarding the old, text-heavy look, Knox Design Strategy pushed for a more engaging industry-specific design with eye-catching color blocks and bold typography. An easy-to-use CMS ensures the admins can constantly update the company’s website with new content and use it for business development activities. This project earned Silver at the 2023 Davey Awards.
Check Knox Design Strategy Agency Profile
4. GNGF
- Best for: Rebranding
- Average hourly rate: Inquire
- Minimum budget: $1,000 - $10,000
- Founded: 2011
- Location: Cincinnati, OH
- Notable clients: Crouse Erickson, Martinson & Beason, P.C., Adams Law, Palace Law LLP, EHG Law Firm
GNGF, which stands for Get Noticed Get Found, combines long-term strategies and short-term tactics to drive business growth for legal practices across the US and Canada. Its expertise includes law firm branding strategy and definition, self-led law firm brand development, and brand asset development. GNGF’s branding services, backed up with web design, SEO, paid advertising, content strategy, and many others, allow it to expertly manage law firms’ online presence.
Crouse Erickson wanted to build the largest family law firm in Spokane, but its existing brand and website didn’t align with its goals. GNGF overhauled the firm’s brand identity and changed its name from “David J. Crouse & Associates” to “Crouse Erickson”. The branding further narrowed focus on the firm’s expertise in family law. The strategy also involved web design and development, local SEO, content marketing, and paid advertising.
Within six months, the firm's local search keyword ranking improved from unranked to consistently being in the top 3 for family law keywords. Impressions increased from under 500 to over 4,000 monthly, and organic website traffic grew by over 775%. Improved visibility and traffic led to a 135% increase in monthly leads from organic digital sources.
5. Postali
- Best for: Brand positioning
- Average hourly rate: $50
- Minimum budget: $1,000 - $10,000
- Founded: 2009
- Location: Columbus, OH
- Notable clients: Ashcroft, Biller & Kimble LLC, Wisehart, Dolyk & Wright Co. LPA, The Champion Firm
Postali provides custom branding solutions for legal clients, including personal injury, criminal defense, family law, and solo practitioner law firms. Its process starts with in-depth discovery, followed by developing custom written and visual assets like mission statements, unique value propositions (UVPs), logos, color palettes, and font selection. Its goal is to create a unique brand identity that resonates with the target audience and differentiates the firm from its competitors.
The Champion Firm, the personal injury law firm, sought a new branding that would highlight its talent without coming off as pretentious. Its goal was to make clients feel a sense of comfort as soon as they land on the website.
To achieve the client’s objectives, Postali had to revamp all website aspects, from messaging to aesthetics. It chose crisp, minimalistic design, driven by the client’s unique imagery. The Champion Firm’s website won the Lawyerist Award for Best Law Firm Website in 2022.
6. Meanpug
- Best for: Personal injury law firms
- Average hourly rate: $100
- Minimum budget: $10,000 - $25,000
- Founded: 2017
- Location: New York, NY
- Notable clients: DFW Injury Lawyers, CarAccident.Law, The Ferraro Law Firm, Burner Prudenti Law, Shulman & Hill
Meanpug specializes in comprehensive branding services for law firms. It creates memorable legal brands that stand out, combining expertise in web design, digital and social media marketing, email marketing, and printed collateral. Its holistic approach ensures that every branding aspect, from visuals to messaging, aligns with the law firm's unique identity and resonates with potential clients.
Founders of the DFW Injury Lawyers, formerly known as Edwards & de la Cerda, wanted a rebrand that would position them as a bold competitor in the Texas personal injury law firm market. Meanpug created a new website and an entirely new marketing infrastructure, from SEO and content marketing to social media presence and paid advertising.
With its new slogan “Bring in the Muscle”, bold red typography and aggressive calls to action (CTAs), the rebrand achieved 8,600% increase in conversions, 994% in new visitors, and 719% increase in web sessions.
7. DeSantis Breindel
- Best for: Brand slogans and taglines
- Average hourly rate: $225
- Minimum budget: Inquire
- Founded: 2002
- Location: New York, NY
- Notable clients: Littler, Lathrop Gage, Lewis Roca, Guggenheim Partners
DeSantis Breindel is one of the leading law firm branding agencies that specializes in the B2B sector. Its services include brand positioning, portfolio, strategy, corporate and product naming, messaging development, voice and verbal guidelines, brand values and behaviors, and tagline development. From internal brand rollouts to a multifaceted brand launch, DeSantis Breindel works with its clients to bring meaningful change through their brands.
With recent expansions in the IP and biotechnology sector, Lathrop Gage, the Kansas City-based law firm wanted to outgrow its Midwest-centric brand. In response, DeSantis Breindel conceptualized a brand strategy based on the tagline “See Beyond”. Symbolizing the company’s desire to surpass regulatory constraints and old-fashioned practices, the tagline spread the firm’s internal and external messaging with brand ambassadors engaging colleagues to show how their work exemplified “beyond”.
The “See Beyond” became Lathrop Gage’s north star, infusing itself into the firm’s current culture and defining it. Internal meetings begin with attorneys and staff presenting case studies on how they went beyond their objectives, while Beyond Awards are given to personnel across the firm that best exemplified the brand through their work with clients and colleagues.
Check DeSantis Breindel Agency Profile
8. BTD Brand
- Best for: Visual branding
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2012
- Location: Minneapolis, MN
- Notable clients: Greene Espel, Borene US and Global Immigration Law, Zelle LLP, Best & Flanagan, Alexius Legal Services
BTD Brand has been providing customized law firm branding, marketing, and creative services for over a decade. Its offerings span from brand strategy development to visual design and voice creation. The law firm branding agency emphasizes a collaborative, client-oriented approach aimed at delivering clarity, consistency, and trust in a client’s brand identity.
Green Espel, the Minneapolis-based law firm asked BTD to update its brand and print materials. The new design also had to be aligned with current trends and appeal to a new generation of clients and partners.
After thorough research and development, BTD Brands came up with a sleek and subtle new design. The client’s typography, print, and digital media were also redesigned to align with the brand’s overall theme. The agency continues to build the firm’s internal and external brand elements through marketing initiatives.
Check BTD Brand Agency Profile
9. Robot Creative
- Best for: Logo design
- Average hourly rate: $200
- Minimum budget: Inquire
- Founded: 1998
- Location: San Antonio, TX
- Notable clients: Polunsky Beitel Green, Caltex, Y&L Consulting, San Antonio Philharmonic, Arrowall
With over 25 years of industry experience, Robot Creative specializes in branding, identity, and graphic design for law firms. Its services include discovery, strategy and positioning, encompassing logo design, naming and taglines, brand board and style guides development. It also crafts collaterals to ensure consistent brand presence across all touchpoints and materials.
Polunsky Beitel Green, one of the oldest mortgage law firms in Texas, wanted to modernize its logo and branding while retaining its prestigious reputation. Robot Creative crafted a distinct square-shaped logo, emphasizing the firm’s trustworthiness and dependability. The color palette and imagery ensured that the brand exudes confidence without being arrogant or boastful.
Once the firm’s branding was finalized, Robot Creative rolled out website, collateral, and advertising. The partners at Polunsky Beitel Green law firm got customized business cards and stationery for a more personal touch. To maintain consistency of the new brand, the law firm branding agency provided a style guide outlining the specifications of the various brand components for future initiatives.
Check Robot Creative Agency Profile
10. BrandCraft
- Best for: Consistent brand presentation
- Average hourly rate: $150
- Minimum budget: Inquire
- Founded: 2012
- Location: Kennewick, WA
- Notable clients: Gravis Law, Telaré Law, Empowered Health, Idaho Humane Society, City of Pasco, WA
BrandCraft offers specialized branding, identity, and logo design services for law firms. With a process tailored to improve brand value and reputation, its strategists guide clients through developing unique brand elements. Their approach ensures consistency across all brand touchpoints, leading to increased customer trust and brand awareness. BrandCraft also provides print and graphic design, photography, video production, web design, eCommerce, marketing, and lead generation sevices.
Seeking to expand its reach beyond the American northwest, Gravis Law tasked the agency to develop a brand identity that exemplified affordable and accessible legal services. The firm was also opening several new offices and wanted a branding partner that could scale with its needs.
From print to digital media, BrandCraft provided Gravis Law with full-service support. The law firm branding agency crafted visual elements that exuded strength but were accessible for the average audience. It also developed localized content to help improve brand presence in a new market. This and other initiatives have helped Gravis Law to expand from one location to 12 in just two years.
Check BrandCraft Agency Profile
How We Picked the Best Law Firm Branding Agencies
Our top law firm branding agencies were chosen based on customer testimonials, case studies, industry reputation, team expertise, client roster, and executive management. Using our in-house scoring system, our team of agency experts ranked each agency’s overall performance based on several important factors:
- Reviews: Quality of work, client satisfaction, and level of trustworthiness
- Portfolio: Tangible examples of an agency's track record
- Awards and press: Industry reputation and innovation
- Team bios: The agency’s qualifications and team dynamics
- Top services: Core competencies and areas of proficiency
- Law firm branding expertise: The agency’s experience in strategically developing and managing a law firm's identity and reputation to distinguish it from competitors and build trust with potential clients.
Visit the DesignRush Agency Ranking Methodology to learn more about our selection process and criteria we use to pinpoint the best agencies in the legal branding field.
10 Top Law Firm Branding Agencies Compared
- Decker Design
- Location: New York, NY
- Hourly rate: Inquire
- Size: Under 49
- Best for: Overall
- Moire Branding
- Location: Washington D.C., WA
- Hourly rate: $50
- Size: Under 49
- Best for: Brand messaging
- Knox Design Strategy
- Location: New York, NY
- Hourly rate: Inquire
- Size: Under 49
- Best for: Brand identity development
- GNGF
- Location: Cincinnati, OH
- Hourly rate: Inquire
- Size: Under 49
- Best for: Rebranding
- Postali
- Location: Columbus, OH
- Hourly rate: $50
- Size: 50 - 99
- Best for: Brand positioning
- Meanpug
- Location: New York, NY
- Hourly rate: $100
- Size: Under 49
- Best for: Personal injury law firms
- DeSantis Breindel
- Location: New York, NY
- Hourly rate: $225
- Size: Under 49
- Best for: Brand slogans and taglines
- BTD Brand
- Location: Minneapolis, MN
- Hourly rate: Inquire
- Size: Under 49
- Best for: Visual branding
- Robot Creative
- Location: San Antonio, TX
- Hourly rate: $200
- Size: Under 49
- Best for: Logo design
- BrandCraft
- Location: Kennewick, WA
- Hourly rate: $150
- Size: Under 49
- Best for: Consistent brand presentation
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