At OKD we continually improve our capabilities and offering, and we are proud to announce our acquisition of MJM Media. MJM Media is recognized as a leader in the Canadian audio and video production industry, and have been an establishment in the Hamilton community for more than 30 years. Attention... View Profile
At OKD we continually improve our capabilities and offering, and we are proud to announce our acquisition of MJM Media. MJM Media is recognized as a leader in the Canadian audio and video production industry, and have been an establishment in the Hamilton community for more than 30 years. Attention grabbing The new currency for marketers is “attention”. Consumers’ attention is at a premium as we get bombarded with thousands of messages each day. Combining the unique skill sets of OKD and MJM ensures our clients have a sound strategy for reaching their consumers, with compelling messaging that will get their attention... on television, radio, desktops or their mobile devices. Full-Service agency in a digital world OKD is more than a digital agency, we are a Full-Service agency for the digital world. We are platform agnostic, and our diverse team of traditional and digital experts delivers fully integrated strategies that truly puts clients first. All our strategies lead to a measurable interaction, and we use the data to optimize future activities. The OKD Marketing Group is a fully integrated marketing and advertising agency based in Burlington, Ontario with offices in Calgary Alberta and Hamilton Ontario. Our team of 60 talented employees can develop the strategy, produce the content, distribute the content over any platform, and measure/analyze/report on the results. We serve more than 100 active clients across a variety of diverse industries, and our work is seen across Canada and the United States. OKD was established in 1981, and today we are a $20mm company that has doubled in size since 2014. View Profile
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The best branding agency helps define your business’s mission, products, services, core values, and personality.
A brand is presented across many platforms, including:
To create an effective brand, top branding agencies:
This consistent presentation that the best branding companies create helps consumers identify your business and products more readily and create a human-like connection with your business.
This is crucial to long-term business success. A consistent presentation can increase revenue by 23% and 94% of consumers are more likely to be loyal to brands that offer transparency.
This one is simple! Essentially, a brand is your business’s personality that helps consumers identify you and connect with you. Branding is the process you take to create that identity.
Brands should have consistent aesthetic styles, copywriting tone, imagery, color palettes, and more across all platforms. A brand is typically highlighted by one iconic visual moniker – aka the logo.
Meanwhile, businesses can undergo branding – which creates a brand for the first time – or rebranding, which revises or improves an existing brand to make it more effective.
The cost of a branding campaign largely depends on how much work needs to be done within the project.
For instance, if you need a company name, a brand-new logo and have many platforms that this design needs to be distributed on, a top branding firm could cost you anywhere from $23,000 to $250,000 or more.
However, if you just need a new logo, your costs could drop to $3500 to $150,000, give or take.
In general, companies can expect to spend the following amounts on the best branding firm campaigns:
Conversely, you could pay for your branding agency hourly.
For example, top branding agencies that are based in the United States cost about $125-$200 per hour per person or more. However, Eastern European branding companies charge around $35-$75 per hour per person.
A brand consultancy is simply a different approach to branding.
Instead of communicating a brand’s benefits, values and “personality” to potential consumers, brand consultancy experts recommend taking an extended amount of time studying the target audience’s mind.
Then, after you have a strong grasp of your demographic’s mindset – such as the “why” behind their consumer decisions – you can strategically craft your brand and messaging to be planted in the minds of your potential consumers.
Basically, brand consultancy adds a layer of psychology in the research phase and creates more branded content solely for the user.
Those who adhere to the brand consultancy ideology believe that it highlights their brand’s positive features while weakening the competition’s. Brand consultancies can also be helpful in crafting large-scale brand strategy, branded marketing campaigns and more.
But remember – don’t confuse brand consultancy with a brand consultant. A brand consultant is simply a branding expert that can advise your business on various branding initiatives.
Prior to approaching any branding agencies, take a moment and define your goals internally.
Understanding which objectives you need to reach is the key to choosing the best branding firm for your needs because it will help you find the creative branding agency that offers the services you need to succeed.
Then, inquire about how the top branding companies plan to fully understand and develop your identity and translate that to a successful brand identity.
Look at both the agency's professional portfolio and client list as well as the possible team members who will be working with your company.
This will give you stronger insight into the actual designs that a creative branding agency can create, campaigns that the top branding companies can execute and results they can deliver.
At the end of the day, when you enlist the best branding agency, you’re paying for a strong return on investment.
Although it may be hard to look past a high upfront cost, take the time to understand the business growth possibilities before you sign a contract.
Do your homework, ask in-depth questions, understanding the pricing tiers and ensure you have a strong grasp of each employee's expertise and work history.
The following questions will help you discover a branding company’s expertise, previous experience, and learn whether or not the best branding companies will provide a good return on investment.
Check out DesignRush’s list of top-rated branding companies above and compare branding firms by experience, leadership, cost, case studies and more.
