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A Magento website development company is an agency that builds fully functional and high- performing online stores, using the open-source PHP framework Magento.
They work closely with Magento designers and leverage the platform to develop sites tailored to brands’ business growth objectives and visual aesthetics, ensuring an engaging user experience.
These specialized agencies build user-centric websites thanks to the many functionalities, features, integrations and customizations made available by the platform.
Many Magento development teams work within larger digital agencies. So, they offer a variety of services that go beyond website design and development.
They commonly specialize in eCommerce marketing and can provide ongoing technical support to their clients.
Some of the most common service offerings include:
Magento bills Magento Open Source as “A flexible, open-source commerce platform for developers and small businesses”.
Magento Open Source is free to download, but unless you’re already a Magento expert, it is definitely not free to develop.
As discussed earlier, hiring a Magento expert is important as non-technical people (and even developers without Magento experience) won’t be able to manage installation on their own.
You can find a handful of themes in the Magento Marketplace. Working with a theme will save time and money on design since the website building process is much quicker.
However, your ability to personalize the look and feel of your online store will be restricted.
Magento Commerce, on the other hand, is Magento’s hosted enterprise eCommerce solution and unlike Magento Open Source, it is not free.
Its pricing starts at $1,988/month.
However, Magento Commerce clients have the support of Magento’s own developers.
According to the platform:
“With Magento Commerce, you’re supported by a global ecosystem of merchants, partners and developers, who will bring your commerce vision to life.“
There are several different Magento website development certifications, so these experts can be categorized by the types of licenses they hold. The licenses are:
Additionally, we can categorize Magento development companies by the types of clients they serve, from small businesses to large corporations, as these inform their cost and even the types of services they provide.
Magento development companies in the United States typically price their projects on hourly rates and time estimates.
So, depending on various factors like company stature, team size and project complexity, the cost of their services will vary between $50 and $150 per hour.
Another possible pricing structure is the project-based fee. In this case, Magento eCommerce developers undertake projects valued at $10,000-$25,000, sometimes even $50,000.
Magento is one of the most powerful eCommerce platforms in use today. It is packed with great eCommerce features and offers unbridled customization.
As such, it’s a preferred option for medium to large online stores. Magento’s flexibility and powerful framework make it a good choice for businesses that know scalability is a key concern.
That said, Magento is also a highly sophisticated and complex platform that is not friendly for beginners hoping to install and manage it themselves.
A successful installation requires the help of an experienced Magento developer. As with any service or product, you can expect to get what you pay for when hiring a professional company.
Trying to cut corners by hiring a cheap developer will cost you in the long run when things begin to break down because they were coded improperly, to begin with.
Hosting a Magento site can also get expensive, and dedicated hosting is usually necessary.
The expense of developing a Magento eCommerce store means that the platform is not especially well-suited for small businesses and those that are just testing the waters when it comes to eCommerce.
Small online stores will find more success (and better cost savings) with a platform like Shopify, BigCommerce or even WordPress with WooCommerce integration.
These are the key reasons why you should hire a Magento developer for your eCommerce project:
Even though the Magento Open Source version is free to use, not every business can set up a digital store for its own needs properly.
A Magento agency has the relevant expertise and experience to create a bug-free and high-performance site that ensures engaging user experience and lower bounce rates.
According to OptinMonster, the average cart abandonment rate jumped from 59.8% in 2006 to 75.6% in 2018
In fact, research conducted by Baymard Institute shows that some of the key reasons why consumers abandon their checkouts are:
Taking all of the aforementioned factors into consideration, the primary reason why you should invest in professional development is quality.
A fully functional and professional-looking website not only increases loyalty among the visitors, but it also ensures an intuitive user experience which is the key to more conversions.
90% of shoppers bounce from websites because of bad design. (Sitejet)
The primary goal of every eCommerce website is to generate sales.
However, for visitors to convert, brands need to create strong messaging but also captivating design that successfully leads them from the beginning to the end of the sales funnel.
From high-quality images to attractive layout and compelling CTAs, having a design that stands out is a powerful marketing tool that builds credibility, increases loyalty and drives conversions.
This is where a professional Magento agency comes handy.
Magento development companies in the USA not only possess the know-how to personalize existing templates and create outstanding custom stores, but they also have the ability to implement design trends as they emerge.
This will help your website stay relevant and up-to-date and ensure an engaging user experience at all times.
One of the key advantages of working with a Magento website development company is that it will provide you with round the clock support services.
All professional agencies offer long-term technical support and maintenance which matters in having a fully functional site that runs at optimal performance at all times.
Some of the post-launch services include:
Stats are useful, but what are Magento specifics that put them over the top?
Here’s why you should use Magento for eCommerce websites:
When researching the best Magento development companies, take the following steps to make sure you select a trustworthy partner that can meet your business needs successfully:
There are over 300,000 Magento developers in the world. (Magento)
Do the potential Magento eCommerce developers you are considering have the official badges earned by the company or are they, self-proclaimed experts?
Partnering with a company that has certified expertise matters in getting a high-performance digital store.
Discovering whether they have earned specific badges can make all the difference.
There are four types of badges issued by Magento:
To ensure your project’s success, make sure you collaborate with a company that has taken one of these programs and has the necessary certification to implement Magento projects effectively.
Go through Magento development companies’ portfolios and case studies to learn about their work and capabilities.
Their past work will give you meaningful info on:
...and above all, you will understand whether they have the ability to meet your requirements.
In addition to portfolios and case studies, checking their reviews can also be a great source of information that will help you learn about the Magento development companies’ reliability and credibility.
Client feedback will also help you find out:
The difference between hiring a Magento developer vs. partnering with a Magento development team that operates within a digital agency is in the scope of services you get for the price you pay.
While developers who operate on their own can only set a website that is ready to sell, an agency can provide additional services like:
These are all key solutions that every business needs to achieve its goals online.
Communication plays a key factor in delivering successful projects. Having said that, you need to ensure that the Magento developer you hire is able to:
However, establishing proper communication goes beyond listening to your suggestions when developing your online store.
It also matters in how easy the information flows.
To find out if Magento eCommerce developers have the ability to build a transparent communication process:
Before you decide on a Magento developer, make sure you set a budget and understand how much you are able to allocate for the project.
This will help you find a partner that can fit your budget.
Then, before you put your signature on the contract, ask for their pricing policies to avoid any misunderstanding and hidden costs.
Here are a few things to consider both before and after signing a contract with Magento web developers:
Make sure to protect your data, intellectual property (IP) and investment.
When drafting your contract, specify the deliverables, include the IP protection clause and data management responsibilities. It is always advisable to seek legal counsel before settling on any particular contract draft.
Next, outline a crisis management plan and sign an NDA agreement.
Many issues may arise during the process of website development and it is best to have safety nets.
You have carefully vetted your Magento development company of choice and have signed an agreement with them.
That’s great! But, collaboration doesn’t stop there.
It’s only just the beginning.
Though outsourcing development allows you to focus on your core business, be sure to support your developers if and when needed, as well as to monitor their progress closely.
With all the resources delivered to them in a timely manner, as well as regular check-ins and progress reports, your development should run smoothly, and remain within budget and deadlines.
Magento development companies help brands like yours build high-performance online stores using the top-rated eCommerce platform Magento.
The cost of their services approximately varies between $50 and $150 per hour.
You should partner with Magento developers to:
To choose the best Magento developer for your business needs make sure you take the following steps:
Best of luck!
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