Top Marketing Analytics Companies Of 2020

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Harley-Davidson is an iconic American brand that is in a league of its own; their riders swear by the machines and form close knit networks of owner groups (HOGs). Harley-Davidson India approached us for help with creating a digital presence for their HOGs.Our mobile bike riding app provides the technology platform for HOGs to Create Rides, Share Itineraries, Connect with other Riders etc. In short, our app is the social media platform for this special interest group!Ride Planning-Map a route and this best GPS app will guide you to reach your destination where you can add and track all the pit stops, gas stations, and way points that will help you to stay on the best roads. Share your best routes with friends.Record Your Ride With GPS Navigator-The best GPS navigator apps allows users to capture their experiences in real time via geo-tagged and time stamped videos and photographs, which can later be played back as a slide show or shared with other riders.

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THE CHALLENGE
Pathway needed to differentiate itself and attract new veterinary partners. As a growing company, it required a full branding exercise to establish vocal and visual consistency and a brand strategy that reflects its business strategy.
THE SOLUTION
A new name for the company, a visual brief and a manifesto video showcasing the company as change agents for good.
From there, we created a brand voice, design system, go-to-market materials, a launch activation and internal communications with a townhall launch.
THE RESULTS

• Over 140 clinics added to U.S. operations since 2017


• Resume submissions have grown 5x in 6 months


• Inc. Magazine just ranked Pathway Vet Alliance as one of the fastest growing private companies


• 35% growth in website traffic


• 450% revenue growth in under three years

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Increase quantity and quality of net-new customer leads that turn into opportunities and pipeline value compared to vendors from the past -- with the exact same PPC budget that the previous vendors received.


Increased pipeline value by 74% Year-over-Year, a $1.7 million improvement, with the same budget.
How we got there: The key drivers that led to our collective success were:

• Audience Segmentation & Targeting: Instead of remarketing general creative to a broad audience, we began to segment visitors to the website into different campaign buckets based on engagement, content viewed and number of visits to extrahop.com


• Early Access to Bid Strategies for Display Advertising: As a Google Premier Agency Partner, MKG Marketing has access to a dedicated Account Development Representative as well as an Account Strategist. Our Account Strategist was able to grant early access (before any other advertiser!) to Google’s Smart Display tactic, a tactic that had extremely economically CPC pricing and high CTR’s, driving efficient clicks that converted to leads on ExtraHop.com


• Shift in measurement model: ExtraHop lost their in-house digital analyst and, as a result, needed support to model their measurement strategy across different process, people and systems. We led the charge to integrate their marketing stack; from web analytics (Google Analytics) all the way through to Salesforce pipeline reporting

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The client is one of the UK’s leading providers of short and medium-term funding to private individuals and corporate entities, both onshore and offshore.
Their technology model provides retailers with the ability to offer finance in-store or online, which implies a very simple, paperless approach to loan management. The solution represents a customizable finance platform, allowing customers to provide complete and accurate credit information for validation. The entire process is fully automated within the cloud which significantly improves its speed and reliability. The process supports a large number of customizable business rules, providing the retailer clients with the ability to integrate the solution seamlessly into their daily e-commerce or credit in-store mechanisms. Further, the solution supports fully automatic identity checking built into the application process to identify and prevent fraudulent applications.
RackSpace and Azure-based source control, enable continuous integration and scalability to handle growing customer base. To ensure unmatched on the market agility, the solution relies on machine learning technology and neural network decisioning.

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CHALLENGE
Having been in market for just six months, Evivo baby probiotic uncovered an insight. First and second-time moms responded very differently to the brand. Those with experience were receptive to the symptomatic relief a baby probiotic can provide. First-time moms found mentioning symptomatic conditions such as colic and diaper rash as scary and unnerving.
The two audiences require different communication. But as a startup with limited marketing funds, Evivo did not have the budget to market two entirely separate campaigns.



 











STRATEGIC SOLUTION
Evivo’s primary point of differentiation from other baby probiotics is its ability to restore the infant gut with good bacteria. Bacteria that enables proper immune and metabolic development, thus setting baby up for life-long health.
Armed with the consumer insight that moms want to give their babies an edge in life, a shift in messaging from the here-and-now reality of mom’s life with a new baby, to one focused on baby’s future was developed. A shift in messaging from the here-and-now reality of mom’s life with a new baby, to one focused on baby’s future, was developed. In addition, less dramatic visuals were introduced, lightening the tone as the brand delved further into highly proactive health matters.
The Future Starts Now campaign launched in digital advertising and social media, with additional support from influencers and website.
IMPACT
The new campaign was targeted to the same audience as the original blank; moms with a baby 6 months or younger. However, results indicate both target groups – first-time moms and experienced moms – found the refreshed messaging to be resonant:

• Sales increased 20%+ week-over-week for the six months following the unveiling of the new campaign


• Consumer reviews from first time moms increased 40%, while experienced mom reviews paced equivalently to the pre-refresh timeframe


• Social media engagement nearly doubled after introducing the new campaign

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The oldest Kyiv retailer Karavan mall with Brain Tank agency “released” aggressive shoes all over the city, drawing attention to a large-scale re-branding into the outlet.
Autumn flight tames "biting" prices, personified by "evil" shoes, accessories and clothes, showing them much more "affectionate", announcing the upcoming opening of the Mall. While the teaser flyer relied on the horror of a frightening grin on the teeth of a sneaker, the autumn disclosure filled the info-ecosystem of shoppers with positively bright colors and good-natured facial expressions.
And while “Outlet Karavan” is carrying out construction work inside the mall at an accelerated pace, Brain Tank is preparing to place two more platform flights to bring all the benefits of the re-conceptual Mall.

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The Challenge
Despite its reputation among clients as a premiere digital solutions agency, many decision makers visiting the agency website viewed the company as a commodity development agency. As a result, the company was frequently offered low value development work with low margins.

Our Approach
In order to position the client as a provider of premier digital services and solutions, we took the following steps:

• Analyzed popular search terms of the company's target audience and created original content that attracted decision makers.


• Overhauled existing web copy, adding the relevant services and solutions which were missing from their current website.


• Redesigned the new website experience to adhere to the best B2B design practices.

• Improved the company's findability and SEO rankings.


• Increased qualified sales leads.


• Drove incremental sales through new service offerings.

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• Strategic Marketing Plan


• Market/Competitor Research


• Logo/Branding Campaign


• Website Design/Development

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2x Increase in online sales320% Increase in ROI from Google Adwords94.9% Increase in organic traffic347% Increase in search engine visibility




The Challenge









Hello Molly is one of Australia's ultimate online fashion destinations, offering on-trend and affordable wardrobe essentials. Since 2012, they've won the hearts of happy customers in 130+ countries. With 100 new releases every week, there's something for everyone. And it all started with a thriving team in Sydney, that's now expanding to offices in Los Angeles and Beijing.
In a competitive fashion industry, digital is what defines achieving success or going stagnant.
Hello Molly saw big opportunity to grow even further, yet their digital presence just wasn't doing the job. Search engine visibility was simply too low, along with dismal ROI for PPC efforts.
That's where OMG came into the picture. We doubled their online sales, and that's just the beginning.























Breaking down a winning digital strategy










1) Data-driven SEO to skyrocket rankings, traffic and revenue

Technical and onsite SEO maximised visibility across search engines. This means click-happy customers find Hello Molly, at a lower cost compared to other channels. Proven strategies increase search engine visibility by 347% and organic traffic by 94.9%.



2) Customised PPC campaigns to improve ROI and capture customers

Targeted and timely PPC campaigns reached the right people at the right time — meaning more people converted at a lower cost per click. ROI for previous PPC campaigns averaged 2:1. OMG delivered 6:1 ROI from Google Adwords by leveraging better copy and smarter remarketing.



3) Backlink building to boost website authority and rankings

Strategic backlink building put Hello Molly on the digital map. High quality backlinks are a key ranking factor on Google. With targeted backlinks, the website began reaching the top of rankings. This means organic traffic and organic revenue was on the rise.

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Bubi Bottle LLC company reached out to High Level Studios to create content and relavent articles by pushing them to all the major social media outlets. In addition, High Level Studios will be managing all of their Pay Per Click campaigns and marketing. We are happy to have them on board!

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THE CHALLENGE
Fathom applies modern data and business intelligence practices to power prosperous, customer-focused water utilities. To do that, they help customers normalize and derive insight from data from many different sources, ranging from real-time data transmission to manual reads of century-old meters.
WHAT WE DID
Slide UX advanced Fathom's mission with heuristic reviews of their current software, wireframes, and visual designs for their next-gen release, and product mapping for their long term vision. We paired with an internal designer to ensure that the end consumer had a seamless experience when using the consumer mobile app.
The showpiece of our work was a high-fidelity rapid prototype using live, embedded data visualizations from Periscope, layered with rich interactions around a specific large municipality's use case.
RESULTS
Since our first engagement, CEO Jason Bethke has been a huge proponent of Slide UX, introducing us to new teammates as the company grows. In post-project feedback, VP of Product Mangagement Chris Zagorski  wrote, "I found the Slide UX team to be positive, responsive, creative and interactive."

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Fourex initially approached ifour with a brilliant idea, a self-service multi-currency exchange kiosk, but no branding or website, just their name. On the verge of launching their first permanent kiosks, Fourex knew they needed branding that would stop customers in their tracks and to simply explain their innovative product. The same could be said of the website.ifour created a flexible, clean brand that would be appropriate in a range of global settings, looking ahead to future growth. By creating a friendly, approachable mascot in the form of Freddy, the brand is easily explained through an animated process on the website. A simple animated explainer video introduces the benefits of using a Fourex kiosk, which was used as part of the crowdfunding activity through Crowdcube. Behind the scenes, the website automatically updates the exchange rates on the currency calculator and shows kiosk locations with a branded Google map fed in by API. To support the growth of social media audiences, ifour ran 6 months of social media campaigns to reach key audiences on different channels and created a wide range of content to deploy on the Fourex website, driving traffic, brand awareness and engagement.Fourex has continued to grow as a business whilst being recognised by a range of awards and industry experts, including winning the Virgin Business Pitch to Rich 2015 competition, being awarded The Lloyds Bank National Business Awards 2016 Entrepreneurs of the Year and recognised by the Financial Times and Mishcon de Reya for the 2017 Leap 100, the 100 most exciting and fastest growing companies in the UK. Using the video ifour created, Fourex were able to successfully crowdfund their £275k target through Crowdcube in just 8 days. In just under three weeks they raised over 244% of their target, and with a whopping £673,000 of investments, the opportunity was closed. Crowdcube have told Fourex it was one of the most successful campaigns they have ever had.

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1,000 Unique Visitors per Day. Up from 36 per day average over 5 months. This is an insane increase! ALL ORGANIC TRAFFIC

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CLIENT NEWS: Expense Reduction Analysts (ERA) are a consultancy that focuses on delivering improved business performance.




Expense Reduction Analysts (ERA) are a consultancy that focuses on delivering improved business performance to clients of all sizes through its network of offices in 33 countries around the world.
With such a large coverage and so many variations in language and market, ERA wanted a solution that would present a unified brand and messaging, but that could be adapted to meet the needs of the individual office.
Through workshops and an extensive speccing process, we were able to explore the best means of achieving ERAs complex requirements. The websites were built in WordPress as ease of editing and search engine optimisation were essential.

The websites were made specifically with lead generation in mind. The opportunity to take the next step is never more than a click away and an eCRM linked form is displayed quickly wherever you are on the site.
Crowd also provided training for both UK and US teams.
We’re happy to say that leads have increased by 200% since the site was launched and the site has been very well received by the international team at ERA and by their customers old and new.
We have loved working with ERA and look forward to supporting them on their digital marketing projects in the coming months!
If you have a tricky international digital project, get in contact.

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Branding & UX/UI design for Brand Intelligence Application

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When the El Segundo Police Department realized they needed help finding great recruits, they turned to Ignited to get the word out.
https://www.facebook.com/elsegundopd/videos/425684071572023/ 
We jumped at the opportunity to let people know about our great city and its incredible Police Department. We used print ads, out-of-home advertising, social media and videos to engage potential candidates. The $25K lateral signing bonus helped too!

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Starting out as a print publication serving over 30,000 readers in the heart of New England, Antique Homes Magazine is now a robust online marketplace for real estate professionals and historic homeowners seeking to advertise their property listings and buy antique, historic, or older homes. This project involved: user research, responsive web design, UI design, development, quality assurance, and project management.

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Mobile Mini storage units can be seen just about anywhere, but their locations were much harder to find. Tallwave partnered with the storage giant to help them make the most of their digital presence, and ensure that customers could find them quickly and easily.
Mobile Mini partnered with Tallwave’s local search team to prioritize and implement the necessary changes to ensure that prospective customers got what they needed and wanted in their journey.
This included organizing and structuring all internal and external data for all branches, including clearing up old and/or inaccurate data. We claimed and optimized major local business listings based on influence of the local directories, and uncovered niche directories based on geography and industry that we also claimed and optimized.
Additionally, we set up and provided reports on a branch-by-branch level, helping the corporate office prioritize struggling branches based on rankings, traffic, and conversions. We reviewed this reporting to assist in managing and cultivating positive reviews, while also optimizing location pages on-site for better organic and local search. Tallwave also did research for content recommendations based on competitor activity, consulted on branch-level social media initiatives, and successfully connected online metrics to actual sales via phone call conversions and online transactions.
In our first engagement, Tallwave increased Mobile Mini’s local search traffic by 138% year-over-year, and local search leads (online) by 131% year-over-year, with a local search ROI of approximately 20X for the engagement.
We now partner with Mobile Mini across several different service lines and have helped them increase their online visibility.

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Challenge: Increase Attendance with ½ budget
MA+A Strategy
LinkedIn Advertising + Retargeting Display, Reddit & Twitter.
LinkedIn: Sponsored Content & InMail
Sponsored Content: Upper & Mid Funnel
1: We targeted individuals on LinkedIn with IT related titles, software engineer related titles, professors in the field & every C-Level title across the state of Florida. This ran for two weeks and allowed us to build up our retargeting pool.
2: The sponsored content strategy was then segmented by the industry the audience was in and specific creative was used for each. 
Sponsored InMail: Lower Funnel
We looked at which job titles responded positively to the Sponsored Content in terms of who clicked on the ad and who purchased a ticket. We picked the Top 10 titles and then sent a message to each person in their inbox prompting them to purchase a ticket to the convention. These individuals were already exposed to the Sponsored Content Ads which meant they were more likely to purchase a ticket.
Retargeting + Display
Due to the high quality of individuals driven to the site using LinkedIn professional targeting, the pool of website visitors was extremely qualified. The retargeting pool had a higher conversion rate than average and was the lynchpin in terms of final ticket sales. This was mainly because people were more likely to purchase tickets closer to the event date.
Reddit + Twitter
We experimented with these platforms to test their usability. By targeting communities related to, or interested in, cybersecurity & hacking we saw success. Reddit saw a higher level of activation in terms of lower CPMs, CPCs & more ticket sales. As soon as we realized Twitter wasn’t performing as well, we immediately optimized and switched all the budget to Reddit.
Results

• 29% increase in attendees


• 22% increase in ticket sales


• Lower cost per purchase (higher profit)


• Increased awareness & social engagement

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Otboo is a healthcare app that provides a platform where you can easily book your preferred doctor as well as can track the live queue status of your appointment at your convenience and fingertips. It is one of the facile and convenient substitutes that can easily connect you with hundreds of local doctors and schedule your appointment accordingly. 
 
https://play.google.com/store/apps/details?id=com.otboo.app
https://www.consagous.com/portfolio-consagous/otboo-doctors-appointment-scheduling-app/

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Communication starts from the needs of a customer to tell the products with a personalized storytelling and that aims to create empathy.
DOMINO'S SOLUTION FOR LIERAC:

• Editorial plan crafted for campaigns and personas;


• Wide choice of the formats, even the most innovative ones, such as Facebook Canvas, GIF, videos with interviews, with experts speaking, etc. 


• Implementation of lead generation activities like a contest, Facebook leads and so on. 

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MyQuest is a mobile application that interconnects all young people to get advanced in their lives. MyQuest is a learning application developed not only for students but facilitators, organizations that support and employ them. It helps in learning skills, finding new opportunities and also to get into a habit of sharing and reflecting on your experiences.

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To view the entire list of services we provided to Starline in this Case Study visit our website and select our portfolio tab. This campaign includes branding and logo design, content marketing including SEO, creative campaign, email marketing, public relations, social media marketing, digital pressroom, packaging design, trade show booth design, and printed materials and collateral.

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Leading integration firm needed a new website to gain more traffic and focus product offerings, as well as update their brand.

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Mobile apps for searching service providers and providers's account
Project type Back-end, MOBILEFieldServices
CustomerEntrepreneurs Jurii Tashkinov and Dmitrii Korshunov from GomelAimTo save the time required to find providers for various services.TeamAndroid developer, QA experts, Designer mobile, Back-end developer, Front-end developer, PM, UI/UXTechnologiesJava, PHP, MVC pattern, Google maps, laravel, Boostrap 
SolutionThe solution was to create two apps: one for customers and one for providers, with the possibility to post requests and conact a person directly for discussing details.

• Make location-based search


• Feedback and rate


• Exchange messages and files


• Offer their own price for a sevice


• Enable Bidding on request

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project details


Security application solutions


“Exadel customized and implemented open source access and identity management technologies, improving clinician productivity. This allowed physicians, nurses, and caregivers to focus more time on patient care.”
– Nick Yoo, Senior Director of Information Security Architecture at McKesson Corporation


about McKesson


As the oldest and largest health care services company in the United States, McKesson plays an integral role in the healthcare industry and has a unique vision for its future. McKesson serves more than 50% of American hospitals, 20% of physicians, and 100% of health plans. As the largest pharmaceutical distributor in North America, it delivers one-third of all medications used in the region every day.


problem


McKesson applications are used by a diverse group of users. To serve these users better, the company wanted to radically improve efficiencies while meeting industry-specific security and regulation requirements.


solution


Exadel partnered with McKesson to implement a comprehensive set of security solutions including Corporate Active Directory SSO (single sign-on) and Identity Management UI.
Exadel has an extensive security background and was able to quickly put together the best-suited technology stack for meeting McKesson’s security needs:

• OpenAM (access management, entitlements, and federation server)


• OpenDJ (directory server)


• OpenIDM (identity management system)


• LDAP (Lightweight Directory Access Protocol)


• WS-Security (secure web services extension to SOAP—Simple Object Access Protocol)


• Federated security


• SAML (Security Assertion Markup Language)


• STS (Secure Token Service)


• OAuth (authentication protocol)

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We design custom made websites with User Experience (UX) in mind. We aim for simplicity.