Top Marketing Analytics Companies Of 2020

Featured Portfolio:

Prototype was tasked with the design and development of the Windows Phone application for The Entertainer, a leading provider of coupons and offers in multiple countries.We kept it simple while trying to give the user all the information needed in a simple yet intuitive user interface.The user experience was aligned with Windows Phone guides, but also enabled users to perform all tasks in an easy fashion at all times throughout the app.Users can fully personalize their experience by saving offers, calculating their savings or buying new offers on the go.

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We were initially approached by a marketing company working with the Windsor Forest Colleges Group to see if we were able to help them to increase the year-round brand visibility of the college and their offer in the local area to ultimately to improve September enrolment numbers.As with most colleges around the country, there is a fair amount of local competition for each course. Windsor Forest Colleges Group were keen to spread their brand messages of ‘joining a supportive and friendly college’, ‘courses that help you gain a career’ and ‘preparing students for university’ while engaging with an audience that wasn’t overly familiar with their offerings.Taking on the initial brief, we set up a Google Ads campaign targeting people in a number of ways in specific locations around the college sites.The first was a Google campaign targeting people who were searching for the types of courses each of the colleges offered. This put the college at the top of the search results, increasing visibility and attracting people looking for specific courses or subject areas.We also targeted people through their interests and the way they were interacting with search platforms. For instance, we focused our efforts on people looking for how to get into a good college, as well as those searching for A Level and GCSE results or college-related subjects. We aimed ads at people who were ‘in the market’ for a college course using Google’s data.We additionally targeted people who had been to the website but not applied or registered their interest, showing them ads to encourage them to return.Finally, we set up an open day campaign directed at local youngsters and parents to entice them to sign up and look around the colleges.The results were amazing almost instantly.  Enrolment numbers increased dramatically for the subject areas we were focusing on.For the open day, we doubled the bookings from the previous year.

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Services rendered are: Web Design & Development and  Digital Marketing 

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Classy Walking Canes features Canes and Sticks from around the World.  

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Thinkimmigration is an Immigration Consultancy Firm based in Jeddah, Saudi Arabia. They are providing immigration consulting services for immigrants interested in migrating OR visiting Canada, UK and USA. Thier team of qualified professionals assists candidates in the process of the application.

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Client: MbekoshambaIn this project we provide: web design, graphic design, branding and logo redesignHave a look: https://mbekoshamba.com/
Mbekoshamba specializes in maize seed since 1982, located in the province of Katanga (Congo). The company lacked a corporate identity and website, and needed to show themselves to indoor and outdoor trade.
The company has a strong social commitment, responsibility for environmental conservation and integration of new technologies. This are great and important characteristics that needed to be shown properly in their website.
We gave them a corporate identity, website and the possibility to tell their story to the world.

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Challenge
Luxury travel company, Best at Travel, sought to bring about a steep YoY growth of PPC leads during the competitive peak month within the travel industry – January.
 
Innovation
Growth: ROAST utilised tactics which would allow growth of traffic volume over competitor sets within the high net worth target audience – roll out of expanded text ads, test and learn bid strategies and a heavy mobile search presence.
Efficiency: By adopting a tiered approach to our Customer Match campaigns (whereby past converters were segmented by value of holiday) ROAST opened the ability to tailor our activity for those users deemed to be of the highest potential value. Use of site remarketing allowed ROAST to tailor our activity for past users depending upon the products they had previously viewed.
Quality: To balance volume increases with quality, we ensured onsite experience was tailored to help users find the easiest route to conversion (phone call, email, online booking etc.). PPC activity was tailored by destination and product type, recognising that different areas would require varying lag times to convert leads into revenue.
Results
73% YoY + in PPC lead volume
22% YoY reduction in PPC spend
55% reduction in cost per lead
26% + in overall business revenue
 
Testimonial
ROAST provided a service aligned to our own in peak, working outside of normal working hours to ensure our team had the support required to maximise the opportunity in the market and reacting quickly to the needs of our very dynamic business.
 
Rita Sharma, Managing Director, Best at Travel
 

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Redesigning global content planning for 
real-time social marketing

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Introductory Data

• Inexpensive products.


• High competition. 


• High CPA. 


• Narrow coverage.

• They bring more targeted transitions. 

• Low cost per click. 


• Broad coverage. 


• The versatility of this tool.

• process of checking if a website meets Google Merchant Center’s requirement;


• account creation;


• proof of a website’s ownerships;


• creation of Terms of Reference for a feed;


• feed’s check and upload;


• work with the declined products (in 99% of the accounts), figuring out the reasons, and searching for problems’ solutions;


• setting up the rules of feed’s transformation for product segmentation.

• creating campaigns according to the structure we developed;


• choosing and testing the strategies;


• analyzing the effectiveness;


• launching smart campaigns.

• CPC is 3 times lower (0,6 UAH and 1,8 UAH);


• traffic volume is 3,5 times bigger;


• the transaction coefficient is 2,5% and 4%;


• CPA is 4 times lower.

• bigger target traffic volume for the same budget, because CPC is lower;


• higher transaction coefficient, because the ads are more informative;


• low transaction cost, because of the low CPC and high transaction coefficient.

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A startup provider of classroom survey assessments hired us to build a platform for ingesting and analyzing survey data and converting it to quality feedback for its clientele of teachers and school administrators. Prior to working with us the company had been conducting and scoring the surveys by hand. The process of tabulating and analyzing the data was performed by team members, and the final results data was delivered to clients in the form of Excel Workbooks or Comma Separated Values tables. Such a system, in which employees were required for the entire survey process from start to finish, imposed obvious limitations on the company. Growth, in the form of more surveys for an expanded clientele, would have been accompanied by steep and endlessly increasing labor costs.
We built a backend system that quickly processes survey data and generates detailed reports for teachers, classes, schools and school districts. Our work enabled the client to transform themselves from being a consulting company to being a Software as a Service provider (SaaS). Surveys are now conducted via an automated system that has allowed the company to establish itself as the leader in the K-12 classroom survey field.

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Nomify is our employee engagement product, spanning multiple platforms including native iOS and Android apps. Initially the idea came from a company requesting a small nominations website for an annual internal event. This inspired us to create a mobile app that could be used by multiple companies for a multitude of in house communications with a very minimal setup process. As well as the ability to make nominations, the app also includes a news feed, holiday booking, and a rewards system.
Solution

One of the most powerful elements of Nomify is the remote configuration system. Company administrators can log onto a website and customise how the app looks and behaves to their users. They can remotely change colour schemes, enable and disable features, as well as changing privileges for individual users.
To run an app on multiple mobile platforms, apps can either be built in the faster cross platform way, or the native approach that leads to a higher quality outcome. Nomify runs as a native app on iOS and Android to provide the best experience for all of our users.

• Native iOS & Android apps


• News feed


• Events


• Remote notifications


• Custom built calendar for holiday requests


• Remote configuration system


• Dynamic colour schemes


• In-app admin features

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Details

ProKitchen provides designers, retailers, and manufacturers with an innovative and competitive design software solution. This client found their organic web ranking fall from the front page of Google and hired us to help with SEO ranking. 
Keywords

After a deep analysis, we decided to focus on the keyword “kitchen design software”. We began optimizing for this keyword and within 11 weeks, ProKitchen Software jumped to the second organic listing on the first page of Google.
SEO Optimization

In addition to keyword targeting, we created mini-authority properties on powerful blogging platforms that link back to ProKitchen Software. These links will build a base of authority to the site and pages. We also focused on high quality, natural, white-hat in-content links to proktichensoftware.com. Including this will help boost their rankings and get more traffic. This piece is based on a long-term investment. We also outlined blog content to be posted on prokitchensoftware.com. Each blog was 1,000 characters and focused on topics that are highly shareable and relevant.The ResultsWith keyword optimization, authoritative backlinks, guest posts, and blog posts, ProKitchen Software jumped to the second organic listing on the first page of Google within 11 weeks.

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Logo design and branding for Marketing & Finanzas, an important finance blog created by Giovanny Quijano, who writes and creates updated information on Marketing, Innovation and Entrepreneurship.

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Personalized Dispute Resolution need ed a new website to market their new services and resolution conflict.

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The client is an international game developer and publisher with an audience of over 150 million. Working closely with the client our team built a customer feedback tool that allowed to timely download and analyze all the reviews from YouTube and forums.

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Meeting attendance proof is designed to service the recovery community with court mandated meeting authentication and attestation. Our revolutionary GPS monitoring system is tops in accuracy for any civilian-based system.

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ProblemHigh time waiting for a free call center operatorSolutionBuilding a bot that supports live conversation and creating a web interface for filling out an order templateResultDuring testing, 87% of orders were processed in full.

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SITUATION Under pressure to embrace the Washington, D.C. experience off of the National Mall, Destination DC (DDC) launched a new advertising campaign and microsite, DC Cool. As DDC grew more confident that thematically DC Cool was resonating across audiences, they recognized the need to reimagine the campaign and relaunch Washington.org.ACTION It was critical to build a user experience centered on content-first strategy. By creating a content road map as a lead artifact to drive the project, we armed our UX team with the proper tools to design intuitive user paths for core audiences through fluid navigation. We created custom paths supported by highly relevant content to drive engagement and higher conversion rates. Our understanding of users’ behaviors and preferences shaped the approach to organizing partner listings, UGC, events, social media sharability and related or sponsored content.
FOCUS ON NEIGHBORHOODS
A major strategic shift was making the DC neighborhoods the hero of the site. The video below shows how a user can navigate and explore the unique neighborhoods via landing pages filled with editorial content supplemented with videos and UGC visuals.
AN EVENTS SECTION THAT WORKS
We evolved beyond the promotional carousel and traditional calendar, opting for more diverse methods to create visual interest on the page. In the events section, we can showcase a featured event and provide suggestions for further exploration by using editorial content and displaying upcoming events. An option to search by category and neighborhood is also available.
RESULTS

• DOUBLED ORGANIC TRAFFIC YEAR-OVER-YEAR


• UP 7.5 MILLION PAGE VIEWS YEAR-OVER-YEAR


• UP 2.3 MILLION UNIQUE SITE VISITS YEAR-OVER-YEAR RECORD SETTING TIME ON SITE & REFERRALS

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Quick and Easy is a cloud based analytics and reporting platform that unifies, automates and shares your data. Our product promise is to do this quicker and more cost effectively than anyone else making sure you have plenty left to get to work growing your business.

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Project Brief


Search Engine Projects offers law firm marketing for local attorneys and lawyers in the USA. As more people are using the Internet to search for legal matters, internet marketing has become an effective lead generation channel for attorneys.

The Challenge





A local family law attorney who is looking for improvement for website positions on major search engines for important keywords such as “Christian family law attorney”, “divorce attorney” and many more important ones. The website also had issues from having bad links due to poor link building techniques done by other SEO firms.

The Solution





The project started by removing all the bad links from Google. Our team also added relevant content to the website and wrote useful and informative posts on an effective blog page. Furthermore, our team implemented Social Media Marketing effectively by posting and managing posts on different social media platforms such as Facebook and Twitter. This implementation of different tactics increased the number of visitors by 230% after just two months and the number of calls increased from 5 to 54 in the same time frame.

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When we first met with the folks at Freight Italia, they had been stuck in the planning stages of a new website design for quite a long while.
We quickly realized that the reason they hadn't made much progress was that they, like so many other businesses hadn't defined a particular objective for the new site.
Over the course of a few weeks, we lead a series of consultative sessions with them exploring various areas of their business, their competition, and focusing on their unique value proposition. This ultimately leads them to firmly defining the objective of the new website.
As a result of our work with Freight Italia, they have a more professional looking and functioning website with an engaging look and feel for their company brand that has since resonated best with their existing customers and helped onboard new customers as well.

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3 Month Local Campaign with blog posts, citations, guest posts, and on page SEO.

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Húsdyragardurinn is a natural environment in which both citizens of Reykjavík and visitors can spend a day enjoying and learning about the native species that inhabit Iceland. A brand on a constant rise that aims to become one of the most visited places in the capital of Iceland.Iceland is a reference wordlwide for nature tourism. Creating a functioning brand is a very serious task, even when we're aiming to inspire freedom and fun. The composition of the logo is based on a typography of unique and clean calligraphic features, adjusted with precision to enhance its personality and recognisability. The use of black as the base colour underlines the apparent simplicity of the logo.So what role did INNN have to play in all of this? We were given the task of developing the park's brand strategy and design. When coming up with the visual identity, we toyed with the idea of joining two of the brand's most important elements together and strengthen the unique character of its value proposal:

1. Native species to Iceland


2. The map of the island

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Weber has been a key partner to Nationwide since 2004, designing and implementing sales effectiveness and marketing programs across the enterprise.
“Weber’s vision, partnership and leadership were all critical components in making this significant transformation, which has created significant sales momentum.” 
– John L. CarterPresident, Nationwide Retirement PlansWeber has helped key distribution partners including financial advisors, insurance agents and affinity organizations as they position, message and go to market with Nationwide’s full suite of financial, commercial and personal lines products. We’ve also helped equip the field sales teams that support these long-standing relationships with innovative sales strategies and ideas.On a subscription basis, we developed and delivered a series of engaging multimedia educational and sales campaigns which enabled the sales teams to increase appointments and generate qualified leads.We’re Nationwide’s go-to resource for more disciplined and customer-connected frontline sales, marketing and service processes. Weber has worked across all lines of business, from indirect to direct and from banking to back office, to help field sales, contact center and back-office claims and servicing teams connect better to the needs of Nationwide’s members and partners. We’ve worked in the trenches with more than 400 field sales and 450+ contact center sales, service and operations leaders and frontline associates to help them connect “on your side” in their management, sales and service delivery.

Featured Portfolio:

A website design that was aimed at generating leads and integrating video content.