Best Maryland Graphic Designers Of 2019

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The Brand Challenge:Shentel, headquartered in Edinburg, Virginia, is a provider of phone, Internet and cable services to rural communities. Recently, they have made acquisitions of two cable companies in southern Virginia and West Virginia. Research showed that consumers in the acquired markets were very skeptical of Shentel staying long term. There had been a track record of companies entering their market, only to exit very quickly.The Solution:We created a new brand strategy for Shentel that included a Vision Statement, Mission Statement, Positioning Statement and Brand Promise. The Brand Promise was “Making Deeper Connections.” Deeper connections with the customers and deeper connections with the communities that they serve. The expression of the Brand Promise, which is used in marketing communications, is “Always Connected to You.”As a “symbol of re-evaluation,” we contemporized the brand logo.The new logo conveys energy and connectivity via the multi-colored lines moving in tandem (representing Shentel, the communities and the customers). The orange and gold colors reinforce the genuine and reliable brandpersonality traits. The slate blue represents strength of the brand.

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Forever a fan of the work the Baltimore Animal Rescue & Care Shelter (BARCS) does to save the 12,000 animals that come through their doors each year, idfive volunteered to help the shelter during the holiday season — a critical fundraising period. We created “Pay It Furward”, an integrated campaign highlighting the people and animals who depend on the kindness of donors. The campaign included a four-minute video viewed by tens of thousands of people, Milkbone “fortune cookies” wrapped with messages about BARCS fundraising and placed in Baltimore storefronts, billboard ads, emails to donors, a donation landing page, and cross-platform social media posts. Boosted by the nonprofit’s incredible army of advocates and brand champions, the campaign beat their #GivingTuesday fundraising expectations by more than 400% and helped bring in over $250,000 for the shelter in the month of December.

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We have partnered with St. Paul’s School for over twenty years, creating everything from the school’s logo and full branding suite to its fundraising campaigns and strategic planning materials—a testament to its structure and flexibility over all these years.
For the 2015 Annual Report, we focused on the donors and their past contributions that made a difference to the school. Over 400 students from all grades wrote thank-you letters describing how the donations improved their experiences. The handwritten messages were reproduced throughout the printed annual report while each mailed report contained one of the original letters for an even more personal touch.
Identity / PrintLogo DesignIdentity DevelopmentMessaging and CopywritingBrand StrategyAnnual ReportsMarketing CollateralInformation Graphics

Featured Portfolio:

Overview
G&L Trophies & Gifts is a store founded by a retired firefighter and a retired police officer. With over 30 years in existence, they have been serving the community by providing quality fire and police gifts at affordable through their physical store in Chicago, and their ecommerce website for fire and cop fans all over the world.
Problem
Even though the Chicago Fire & Cop Shop built a solid reputation and are well known in the Chicago area, their online store and online reputation was a completely different story. Their leadership grew tired of an outdated website which became difficult to manage and it affected their revenue directly. After getting to know the client’s challenges and goals on a deeper level we identified the culprits:

• Online store was powered by an outdated software


• Online store didn't run on SSL which was a reputation issue


• Website had an outdated design and was confusing


• Backend administration wasn't user friendly

Solution
After rigorous discovery meetings, we immersed ourselves with the client’s situation and provided a detailed plan that will take major weight of the client’s shoulder and prove a solid foundation for growth. After 3 months of development and testing, Xtreme produced a unique eCommerce website that:

• Allows clients to quickly find what they're looking for and purchase easily


• Showcases the client’s rich history in the community in an interactive way


• User friendly design and interactive tools allow clients to connect with the brand


• Merges the client’s large social media following for cross-platform promos


• Automates client order, client support and follow-up process


• Increases positive online reputation and search engine rankings

Their new online store is the company’s foundation in today’s demanding digital world. Xtreme Websites will continue to help their long-term growth via hand-held consulting and strategic digital marketing campaigns.
View The Website
www.chicagofireandcopshop.com

Featured Portfolio:

Client Situation: NCBA is a non-profit organization in DC that is an international cooperative business alliance. They were looking for branding and identity for their new Coop Festival 2017.
Objectives: Create branding and guidelines for new Coop Festival to be held on the Mall in Washington.
Process: SliceWorks worked with the NCBA team using our SharpStrategy process. We developed the logo in various formats for: stage design, signage, flags, tote bags, maps, T-shirts and other collateral.
Relevance: Example of an branding for a Major Association Event.

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Multi-level Rebranding – Good, Better, BEST!


These well know industrial sprayers needed a better presence in the retail market. Their previous industrial looking packages needed to portray their many features and benefits in a graphic style and language that consumers would be attracted to. Multiple products with differing price points were taken into consideration when applying the design.