Featured Portfolio:
Baltimore Animal Rescue & Care Shelter
Forever a fan of the work the Baltimore Animal Rescue & Care Shelter (BARCS) does to save the 12,000 animals that come through their doors each year, idfive volunteered to help the shelter during the holiday season — a critical fundraising period. We created “Pay It Furward”, an integrated campaign highlighting the people and animals who depend on the kindness of donors. The campaign included a four-minute video viewed by tens of thousands of people, Milkbone “fortune cookies” wrapped with messages about BARCS fundraising and placed in Baltimore storefronts, billboard ads, emails to donors, a donation landing page, and cross-platform social media posts. Boosted by the nonprofit’s incredible army of advocates and brand champions, the campaign beat their #GivingTuesday fundraising expectations by more than 400% and helped bring in over $250,000 for the shelter in the month of December.
Team Bios:
Andres Zapata
Andres is responsible for the operation and direction of idfive—up to and including turning off the lights before locking up. With over 20 years of experience leading projects for clients in various industries, he’s a fixture on the creative, development, and strategic teams at the agency.
Dr. Sean Carton
Sean is the Chief Strategist of idfive where he helps clients understand the constantly changing intersections between design, marketing, communication and technology through creative ideas and beautiful solutions.
Chris Smith
Chris has 20 years of experience in developing, implementing and managing strategic multi-channel marketing initiatives. Chris has managed regional and national accounts alike in categories including; Higher Education, CPG, Gaming, and Not-For-Profit. TV, radio, social, digital – he’s done it all.
Jake Tarbert
Jake is passionate about meeting (& beating) deadlines, communicating clearly and challenging clients to step outside their comfort zone to achieve results when necessary. He takes complete ownership of his accounts and takes great pride in growing organizations with a thoughtful marketing strategy.
Matt McDermott
Matt applies educational principles to advertising strategy and tenets of the lean user experience and design thinking to the creative process. Much of his work over the last decade has focused on audience engagement and interactive storytelling.
Caitlin Currey
Caitlin is passionate about results. Her well-rounded career working both as the client and for the client has provided her with the perspective to navigate the challenges of budgets and timelines with a high level of detail and commitment to measurable success.
Dr. Robbie Blinkoff
A strategist, cultural anthropologist, ethnographer and innovation catalyst, Dr. Robbie Blinkoff is idfive’s Chief Anthropologist. Robbie works on and oversees all projects from beginning to end. Robbie helps lead, structure, guide, and facilitate all the thinking parts of idfive’s processes.
Peter Toran
As idfive’s Lead Strategist Peter applies his extensive experience in education marketing, nonprofit positioning and development, and institutional branding to various client projects. He is also an Executive Board Member of WYPR, Maryland’s NPR station, an award-winning playwright.
Nick Rigby
Nick brings a fanatic passion to his work in user experience, interaction design and web development. As an advocate for best practice conventions, semantic code and mobile-first development, Nick has been invited to contribute his thoughts and techniques on the prestigious A List Apart magazine.
Tara Nowakowski
Nowakowski joined idfive in 2005 and is one of the firm’s original founders.
