Top Massachusetts Branding Agencies Of 2019

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To celebrate the 30th Anniversary of International Place, KHJ took a page from publishing to commemorate the property forever.
When The Chiofaro Company wanted to celebrate the 30th anniversary of their renowned property International Place, they turned to KHJ for help. What could we do to honor this iconic Boston landmark that has been the centerpiece of our skyline for 30 years? An event or ad seemed too predictable and unworthy. Our solution was a stylized coffee table book; a special keepsake for tenants past and present. So after the Anniversary was over, the celebration of International Place would live on.
Because of its unique design, International Place is a timeless gem that is still cutting edge today. So we wanted our book to tell the property’s history while showcasing its relevance today. Our narrative focused on what makes International Place as efficient and awe-inspiring today as it did 30 years ago: its distinctive blend of aesthetic beauty and architectural innovation.We titled the book “360 Unique, Celebrating 30 Years of Art and Science”. 70 pages of stunning photography and prose captured the visual splendor and architectural brilliance at every level, from every angle. The final chapter highlighted some of International Place’s current tenants and how they leveraged the art and science  to create their ideal work environment.

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HOW DAVID FOUGHT GOLIATH: DISRUPTING THE DIABETES MARKETChallenge: For people with diabetes, the OmniPod Insulin Management System is a life-changing product—if only they knew. At the time of its initial launch, Insulet Corporation was small and unknown, with a new product and disruptive technology: the OmniPod. The target market was resistant to change. The competition was established, with robust marketing and advertising budgets and comprehensive support for HCP offices. Furthermore, one competitor owned the lion’s share of the market. How does a start-up break through the clutter and successfully compete with industry giants?











Solution: We created a highly provocative launch campaign that captured the attention and interest of HCPs and patient audiences. Bold, unexpected visuals paired with targeted messaging sparked curiosity and inspired action to learn more about the OmniPod—the world’s first tubeless insulin pump. Within one year of launch, sales increased dramatically, and brand awareness among our target audience rose 475%. In addition, we continued to nurture existing OmniPod customers with ongoing patient education and engagement materials to help support the OmniPod patient experience and foster brand loyalty.ClientInsulet Corporation
Disease / TherapyDiabetes / OmniPod
ServicesBrand StrategyBrand IdentityProduct LaunchPatient Marketing CommunicationsHCP Marketing CommunicationsPackagingAdvertisingUX/UIEmail CampaignsSales PresentationsVideosEvent Branding and EngagementPromotionsCorporate CommunicationsCase Study: https://www.fosterandcreate.com/portfolio/insulet-omnipod/

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Esselon, an iconic local café and coffee roastery, came to us for a brand refresh and new packaging design. We drew on the western Massachusetts landscape to craft a clean and refined look and feel that features the beautiful Seven Sisters mountain range. As a much-loved coffee roastery, Esselon is respected for their Fair Trade practices and commitment to quality. Through this brand refresh, we celebrated Esselon’s local roots and elevated their verbal and visual identity to speak to a national audience.
Learn more about the project here: https://bit.ly/2FzxtxE

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The Most Comprehensive Celiac Disease And Gluten-related Disorders Resource Online
CeliacNow was developed at BIDMC to enhance the health and well-being of children & adults with celiac disease and other gluten-related disorders through excellence in medical care, education, and research.
As described by the team at BIDMC, “Our logo shows the villi (lining) of the small intestine growing taller (from left to right) as they heal on the gluten free diet. Villi exposed to gluten are shortened or flattened in undiagnosed celiac disease. As they respond to the gluten-free diet, they begin to recover, becoming taller and better able to absorb food once again.” In addition to designing the CeliacNow logo, the Spin350 team also developed a comprehensive website within the BIDMC.org infrastructure.

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Custom Wordpress CMS with 3rd Party API Integrations with HubSpot and other marketing automation solutions. Also included SEO and copywriting for the entire site.

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ESPN came to us with a cheeky campaign concept to drive players to their Fantasy Football app. The essential premise was to juxtapose “Good Fantasy” and “Bad Fantasy.” ESPN Fantasy is one of ESPN’s biggest digital media priorities, so it was crucial to create a campaign that could deliver their message across platforms and have multiple iterations that could keep that message fresh over several weeks leading up to the start of football season.
We put together a vision for the project, along with a detailed directorial treatment that showed exactly how we intended to bring the campaign to life. Then we got to work casting, propping, and planning a complex shoot. We found LARPing (Live Action Role-Playing) enthusiasts with a good sense of humor to fill in as extras on set. We shot 18 spots over the course of two days, and brought ESPN’s concept to fruition in multiple forms.

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A SKI MOUNTAIN BRAND WITH A STRONG SENSE OF PLACECelebrating its 70th anniversary as a premier New Hampshire ski resort, the friends & family of Mount Sunapee partnered with Proportion to develop the next chapter in the mountain’s brand history. After our formal induction into the “We are Sunapee” family, our focus was to remain relevant, fresh, and connected to future generations, while always honoring the legacy it has built.Sunapee, which comes from the Algonquin word for “Goose Lake”, carries a lasting heritage in its regional significance, and both its iconic and literal representation, which are firmly rooted in the brand story. Couple this with the proximity of Mount Sunapee’s big mountain experience being the closest to the largest population of New England families, and the overall brand strategy was clear.The brand had to boldly represent the uplifting memories made at Mount Sunapee.The goose had to take flight.SERVICES PROVIDED

• Brand Strategy


• Identity Design


• Logo Design


• Print Collateral Design


• Messaging / Copywriting


• Marketing Collateral


• Web Design

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ObjectiveAvenueCX is an independent consultancy that specializes in enterprise content strategy, omnichannel strategy and personalization services. Their central mission is enabling companies to create quality content that is delivered to the right user at the right time, place and context.ApproachAs a newly formed company, the AvenueCX team needed a logo and identity that was unique from the competition - not only to stand out from the pack, but to also echo their goal of raising the bar and resetting the industry standard for how content strategy is crafted. StudioRd Design worked closely with the AvenueCX team to develop both a visual system and a distilled set of principles that defines the core of their work: Analyze; Organize; Optimize.

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From initial planning through structural and feature specification to user testing, development, launch and monthly maintenance and updates, we work with some of the most accomplished organizations in New England.

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Trans Fast is an online platform that provides the smartest solution to send and receive international payments. Send money to your beloved ones staying abroad at great international exchange rates and low fees from Trans Fast.