St. Mary of the Woods College Responsive Website
Saint Mary of the Woods College (SMWC) contacted MJK to help them create a new, mobile friendly website for the college. The previous website was not mobile friendly, and had become unmanageable at over 1,500 pages. SMWC wanted to create a new website with fresh copy and photography that is world-class, scalable, secure, and easy to maintain via WordPress.
User Experience DesignMJK began by conducting research which included a complete content audit of the 1,500+ page website. The audit was performed using a collaborative software which enabled our user experience experts to present an optimal sitemap for the new website. SMWC was then able to review, organize, and comment on content pages within the interactive sitemap, and eliminate any old content pages.
Website PrototypeOur user experience designers then produced a working grayscale prototype of the new website that was fully interactive and viewable on desktop and mobile phone devices. This approach enabled the client to navigate the website and get adequate administrative buy-in on the proposed architecture before design and development began.
Website Look & FeelA key point of difference for the college is its connection with nature and wildlife. It’s not unusual to see students horseback riding on campus. This led our award-winning designers to place leaf-like design elements within the site to help convey the college’s unique wooded campus environment. Large, beauty shots of the students, the building architecture, and the campus grounds give visitors a glimpse of what life is like at the college. Several info graphics also help to convey key facts to help students determine if the school is right for them.DevelopmentMJK leveraged WordPress CMS to manage the content for the enormous website.ResultsThe client continues to receive tremendous feedback on the design and usability of the website. To visit the website, please go to smwc.edu.
Mike Kretsinger is a results-oriented leader with 20 years of digital agency experience and 30 years of traditional advertising experience. Over his career, he has launched three successful agencies, providing strategic marketing consulting, emotive storytelling, and break through creative.
At MJ Kretsinger, Jolee wears many hats. During the day she manages the books, including invoicing clients, payroll, paying bills, and maintaining the bank account. Any extra time is spent doing business development and identifying new business opportunities.
Michael is enthusiastic about building great user experiences on e-commerce and marketing websites. He enjoys listening to clients and transforming their vision into a positive touchpoint for their customers. He is a full stack developer and enjoys developing CMS custom functionality.
David is a senior web developer that is passionate about bringing quality and efficiency to each project. He enjoys building content management systems and frameworks that are both user-friendly and utilize industry best practices. He believes that communication is the key to a successful project.
Evan is a passionate designer who enjoys bridging the gap between form and function. With 5 years of experience in the design world he is dedicated to his craft while bringing creative quality, attention to detail, and a team first mentality to the table.
Joe has a strong background in project planning and delivering on hard deadlines. He runs a tight ship & is driven by customer satisfaction, nothing is more important to him than a happy customer. He works with clients through every project step to ensure they are receiving deliverables on schedule.
Justin has over 5 years of experience in digital and print advertising. He believes in providing exceptional customer service from the first contact through the project and beyond. Justin’s certifications include: Google Digital Sales, Facebook Marketing & Instagram Marketing.
Aaron has been involved in Internet marketing, search marketing and web development since 1997. Early in his career he was Director of Marketing at Bid4Vacations.com where he managed a multi-million-dollar marketing budget & all aspects of search engine optimization, PPC search marketing & more.
Chris has 15+ years of proven experience and success in online marketing and PPC campaign management. His team currently oversees ongoing development and oversight of PPC accounts. From startups to enterprise level organizations, he consistently delivers positive ROI results.