MOVE Bumpers started as a local custom truck bumper service in Lewistown, Montana in 2013 and quickly evolved into a nationwide, industry leading bumper distributor. To match their growing significance in the industry, MOVE needed an ecommerce website that could keep up with its tremendous growth and brand recognition.
In 2017 we launched a rebrand and a new MOVE Bumpers website, which includes the customized, interactive Bumper Kit Builder feature: a complete game-changer in the DIY bumper building experience.
Through audience research, we discovered that users respond better to a buying process that feels less like a transaction and more like an experience: the more interactive, visual and fun the better. The Bumper Kit Builder is an interactive online shopping experience that allows users to easily swap out different bumper styles and customizations on a sample truck rendering. As customers make selections, the sample truck and price update in real-time to reflect each customization. The site is also 100% mobile-friendly and mobile-compatible, which allows for easy use from any location.
Since the 2017 re-launch, MOVE Bumpers has seen a 70% increase in conversions during yearly holiday seasons, and a 10% increase in traffic overall.
The new site, which boasts a cleaner, more updated UI/UX, is not only more visually appealing but also far more user-friendly.
The new Bumper Kit Builder allows customers to fully envision their DIY bumper kits, giving them a realistic image of the bumper they will build, in addition to accurate pricing based on customizations.The new site is also completely mobile-friendly. Lastly, in addition to the Bumper Kit Builder, MOVE created engaging product detail pages for each bumper type, as well as launched a new product line — the Precision Series. For more details and to check out the total transformation, visit MOVE Bumpers.
Daryl Bryant, Co-Founder and CEO of Hudson Integrated has spent the past two decades working in the Internet and technology sectors. Well versed in digital business and technology, Bryant consistently maintains his position on the forefront of innovation.
We refer to Matt as a wizard because we don’t know how a human can solve such complex technical problems without spontaneously imploding. But jokes aside, Matt started coding when he was 12 years old and never stopped. He co-founded Hudson in 2003 with CEO Daryl Bryant.
Rania manages the digital marketing team and trains all new hires to adhere to Hudson’s brand and culture, while simultaneously overseeing all accounts.
Lauren is a connoisseur in all things communication, from public relations strategy to internal communication processes. She has extensive research and presentation experience, as well as the knowledge and people skills to help lead businesses in the process of a digital transformation.
Jeff is the director of business development and oversees the successful on-boarding of all accounts to ensure they are a perfect fit for our clients and our business.
Julie is the main point of contact for Hudson’s clients. If you have questions about anything pertaining to your project or Hudson’s process, Julie is your go-to person and will clarify anything you need to know.
Chris is Hudson’s Creative Director and Lead Front-end Developer. He has been designing for 8 years and began working at Hudson in 2012. Chris oversees creative direction of all projects, whether creating the designs himself or working with clients’ creative teams as a consultant and sounding board.
Danielle is Hudson's lead web developer and oversees all development projects through it's entire life cycle.
Steve oversees all digital ad campaigns and search strategies across Google, Yahoo, and Bing.
Sara oversees all content and PR strategy for all client projects.
Steph is positioned uniquely to assist in both web design and front end coding on all client projects.
Chris works on the digital strategy side of things, helping in social media, blogging, and other digital content strategies.