Looking for a PPC agency to increase conversions and optimize your ad spend effectively? We have assessed numerous verified client feedback and success stories of leading pay-per-click (PPC) companies — all to help businesses like yours find the ideal partner. Browse our directory and filter agencies by location, budget, team size, industry expertise, and other criteria to commence your search.
We have carefully curated this list of top PPC agencies after evaluating over 6,200 providers, considering their portfolios, client feedback, industry reputation, pricing, and services. Read on to discover their specializations and success stories to find a suitable PPC partner for your next project.
Table of Contents
The Number 1 PPC Agency as Selected by DesignRush Is:
1. SmartSites
- Best for: Overall
- Average Hourly Rate: $100
- Minimum Budget: Inquire
- Founded: 2011
- Location: Paramus, NJ
- Notable Clients: Mind & Body Health Centre, Ancestral Supplements, Chicago Watermark, Print Crazee, Joto PR
SmartSites is a specialized PPC agency, offering Google, Facebook, and eCommerce advertising services. Its suite extends to remarketing services, wherein the agency identifies a target audience and devises paid strategies to connect with them.
Operating with a team of 80+ marketers, designers, and developers, SmartSites has helped over 500 clients grow their businesses. Its data-driven strategies have generated over $100 million in sales for clients, making the company a trusted partner for businesses looking to scale online.
The PPC agency has helped Allied Glass and Mirror achieve a 300% increase in conversions and a 16% decrease in cost per click through a product-specific PPC strategy. By refining keyword targeting, the client attracted the intended audience for its glass products while reducing the waste of ad spend on unrelated searches.
The strategy focused on precision targeting, incorporating negative keywords to filter out car and windshield glass inquiries and setting up conversion tracking to prioritize sought-after products like frameless shower doors and tub showers. This data-driven approach ensured that paid strategies were optimized for maximum impact.
Check SmartSites Agency Profile
2. KlientBoost
- Best for: Overall
- Average Hourly Rate: $100
- Minimum Budget: $1,000 - $10,000
- Founded: 2015
- Location: California
- Notable Clients: AirBnb, Bloomberg, Stanford University, SAP, Lenovo, and more
KlientBoost is a highly focused group of 80+ PPC and digital performance marketing professionals based all over the US. Experiencing growth of over 100% year after year, the agency's success stems from creating valuable content and applying its teachings to boost the ROI of more than 250 clients.
Whether in lead generation, SaaS, or eCommerce, KlientBoost offers expertise in elevating PPC, Google Ads, Facebook Ads, SEO, and Email Marketing while enhancing conversion rates. Clients can obtain a complimentary marketing plan, receiving a custom game plan to achieve their goals.
In less than 3 months, KlientBoost helped Airbnb, the global community accommodation leader, achieve its target goals through strategic PPC experiments. With a team of dedicated PPC staff, data scientists, and engineers, KlientBoost successfully reduced average CPC by 25% and increased click-through rates by 22% across a wide range of campaign tests, while the outcome was a remarkable 7% decrease in Cost per Conversion.
KlientBoost's approach included employing Single Keyword Ad Groups, Keyword Specific Ad Testing, Global Campaign Refinement, and Negative Keyword Groupings.
Check KlientBoost Agency Profile
3. Black Propeller
- Best for: Google Ads Accounts
- Average Hourly Rate: Inquire
- Minimum Budget: $1,000 - $10,000
- Founded: 2012
- Location: Maryland
- Notable Clients: Microscope Central, Optex, Valet Living, Next Day Floors, and more
Black Propeller's PPC advertising solutions enable businesses to dominate their markets and achieve great results. Established in 2012, they now manage an annual ad spend of over $100,000,000 across various paid search and paid social channels.
Microscope Central, a prominent online retailer of high-end microscopes and accessories, has over eight decades of experience in the educational, clinical, and industrial microscope markets. The agency optimized the account and search campaigns by using valuable product keywords and a Single Keyword Ad Group (SKAG) structure for precise ad group themes.
In just one month, the agency completely reconstructed the Google Ads account, leading to a significant performance boost. Within 60 days, the Return on Ad Spend (ROAS) surged by nearly 100%, and within 90 days, it reached an impressive 140%. After just four months, overall sales volume increased by an outstanding 45%, with promising potential for further growth.
Check Black Propeller Agency Profile
4. Disruptive Advertising
- Best for: Personalized & Automated Email Marketing
- Average Hourly Rate: Inquire
- Minimum Budget: $10,000 - $25,000
- Founded: 2012
- Location: Utah
- Notable Clients: Nesse’s Dresses, Adobe, Scotts, Guitar Center, KPMG, BPI Sports, and more
Disruptive Advertising, a top-rated PPC and digital marketing agency, is dedicated to driving results. With over 1,000 positive reviews, they manage large digital advertising budgets and hold over 50 local and national awards. With premier agency partnerships on essential platforms, they focus on delivering exceptional outcomes for your business.
Nesse’s Dresses faced challenges in promoting their new arrivals, leading to low engagement metrics. Disruptive Advertising's lifecycle marketing team introduced a fully automated email system that personalized content based on subscribers' preferences and online activity.
The results were fantastic: a +118% YoY increase in total revenue in the first month, generating $395,000 in additional revenue over 12 months. Open rates increased by +222%, CTR by +151%, and the unsubscribe rate decreased by 60%, showcasing the power of personalized and automated email marketing for driving engagement and revenue growth.
Check Disruptive Advertising Agency Profile
5. Directive Consulting
- Best for: Paid Media Strategies
- Average Hourly Rate: Inquire
- Minimum Budget: Inquire
- Founded: 2014
- Location: California
- Notable Clients: Swoogo, Gong, Uber Freight, Snap Inc., Sumo Logic, Amazon, and more
Directive Consulting is a great choice for leading tech brands globally, with their expert global team transforming performance marketing campaigns into successes by deploying robust PPC strategies. Using its Customer Generation methodology, Directive consistently achieves desired results, generating over $1 billion in client revenue in the past decade. Its approach integrates best-in-class campaigns in Paid Media, SEO, Design, Strategy, DevOps, and Video.
Directive Consulting gave Swoogo a fantastic head start, outpacing its competition. The paid media strategy led to impressive Lifetime Value to Customer Acquisition Cost (LTV: CAC) ratios, all exceeding 3, with an outstanding overall average of 4.08. This performance resulted in significant and consistent pipeline growth for Swoogo, setting the stage for promising future growth.
Check Directive Consulting Agency Profile
6. AdVenture Media Group
- Best for: Managing Cost-Per-Click
- Average Hourly Rate: Inquire
- Minimum Budget: $1000 - $10000
- Location: New York
- Notable Clients: Pictureframes.com, AMC Networks, TURNPOINT, Forbes, Corning, and more
AdVenture Media Group, an award-winning PPC marketing agency, excels in crafting effective paid media strategies. Its passionate, creative, and intelligent team is dedicated to delivering results while upholding its core values of mutual respect and striving for greatness.
Pictureframes.com, the online entity of Graphik Dimensions Ltd.®, faced challenges due to multiple buyer personas, a shift to mobile, and increased competition. To address these issues, a well-rounded PPC strategy was executed. By using negative keyword lists, traffic was directed to relevant ads and landing pages, resulting in lower bounce rates and increased site engagement.
Managing cost-per-click led to reduced cost-per-conversion, enabling experimentation with new campaigns. Leveraging a 3rd party feed management platform optimized Google Shopping feeds, leading to a 67% increase in conversions. Additionally, advanced conditional logic in Google Analytics facilitated remarketing efforts, achieving a 113% increase in Mobile Return on Ad Spend and a 48% increase in Bing's Return on Ad Spend.
Check AdVenture Media Group Agency Profile
7. AgencyPPC
- Best for: AdWords Accounts
- Average Hourly Rate: $199
- Minimum Budget: $1000 - $10000
- Founded: 2014
- Location: Illinois
- Notable Clients: Lou Malnati’s Pizzeria, Airoom Architects, Tastes of Chicago, and more
AgencyPPC is a global force in PPC and digital marketing services, helping businesses in the United States unlock substantial untapped potential, often reaching figures in the eight-digit range. Situated in Northbrook, IL, the agency offers additional comprehensive services, including SEO consulting, Conversion Rate Optimization strategies, and high-impact website designs, backed by a track record of achievements.
For a Gold and Jewelry buyer, AgencyPPC created an efficient AdWords account to reduce wasteful spending. The result was a robust and focused account that lowered overall costs while increasing sales and phone calls. The campaign achieved a remarkable 23% conversion rate, 20% new leads generated weekly, and a 4X increase in new leads within the first 30 days.
Check AgencyPPC Agency Profile
8. Grow My Ads
- Best for: 90-Day Growth Sprints
- Average Hourly Rate: Inquire
- Minimum Budget: $1000 - $10,000
- Founded: 2016
- Location: Indiana
- Notable Clients: Juvenon, Dermavenue.com, and more
Grow My Ads, PPC-first agency, prioritizes fulfilling commitments and achieving tangible outcomes through their 90-Day Growth Sprints. Established in 2016, they have collaborated with over 225 diverse businesses, including online stores, B2B and B2C services, manufacturers, local enterprises, professional services, and SAAS companies.
For The Profit Advocate, Grow My Ads successfully increased ROI and achieved project goals. The owner praised the agency's accessibility and excellent communication throughout the collaboration.
Check Grow My Ads Agency Profile
9. OuterBox Design
- Best for: Lead Generation
- Average Hourly Rate: Inquire
- Minimum Budget: $1000 - $10,000
- Founded: 2004
- Location: Ohio
- Notable Clients: 1 EDI Source, ABB, Matco Tools, Tronair, Oneida, A&C Plastics, and more
OuterBox forms enduring partnerships with clients, offering a comprehensive suite of services, including PPC, SEO, paid search marketing, Google Ads management, website design, eCommerce development, CRO (Conversion Rate Optimization), and email marketing. With a data-driven approach, the agency maximizes the impact of each channel, supported by its team of 125+ digital marketing experts since 2004.
Partnering with 1 EDI Source, OuterBox improved its lead generation program through PPC and SEO strategies. On-page optimizations, technical updates, and content improvements resulted in an immediate impact on traffic and leads. Within the first full month, 1 EDI Source experienced an impressive 57% increase in organic conversions year-over-year.
Check OuterBox Design Agency Profile
10. Thrive Agency
- Best for: Dynamic PPC Campaigns
- Average Hourly Rate: $125/hr
- Minimum Budget: $1000 - $10,000
- Founded: 2005
- Location: Virginia
- Notable Clients: Tavistock Group, Hurom, Austin College, SP Air USA, and more
Thrive is a digital marketing agency with expertise in internet development, offering custom websites and SEO services. Their specialties include PPC management, helping clients achieve business objectives with precision.
Thrive partnered with an international photonic technology manufacturer to enhance their digital marketing strategy, focusing on PPC campaigns and SEO. The goal was to boost online visibility, lead generation, and organic keyword rankings. Thrive's agile SEO experts improved the website's search performance through link building and technical enhancements, while PPC management was revamped with dynamic campaigns.
The result: significant growth with increased traffic (+70.98%), new users (+81.16%), organic SEO traffic (+110.53%), and a higher conversion rate (+43.48%), ensuring long-term business success.
PPC Pricing Guide
Hiring a PPC agency costs an average of $150 per hour for US-based service providers. The top 50 PPC agencies on DesignRush charge an average of $95/hour.
The hourly rate may be affected by these factors:
- Agency's location
- Level of expertise
- Type of ad campaigns
- Platforms
- And more
Based on the company’s size, the average monthly PPC management spends are:
- Startups: $300 - $1000+
- Small businesses: $1000 - $10,000+
- Mid-sized businesses: $10,000 - $500,000+
- Enterprises: $500,000 - $100 million+
Here's a breakdown of the average PPC costs:
- Cost per click (CPC): $2.59/click
- Cost per mille (CPM): $3.12/1000 impressions
- Remarketing: $0.66 - $1.23/click
- PPC management tools: $15 - $800/month
- PPC management services: $350 - $5,000/ month or 12-30% of ad spend/month
- PPC ad spend: $300 - $100+ million/month
Pay-per-click management covers the agency's premium tools, keyword research, keyword optimization, creative recommendations, traffic analysis, and other services.
Meanwhile, PPC campaign costs include bid strategies, remarketing, retargeting, ad copy creation, A/B testing, and ad spend.
Instead of paying a lump sum for an ad, brands only pay for the traffic they receive from the campaign. Depending on your ad, target demographic, and competition, the cost per click for an online advertisement can vary greatly.
Presented below are the pricing models used by PPC agencies:
- Percentage of ad spend: An agency may charge a percentage of the monthly ad spend as a management fee, typically ranging between 15% and 30%.
- Flat fee: This involves a fixed monthly payment to the agency, providing predictability in budgeting with no hidden fees.
- Performance-based pricing: Agencies may also charge based on the achieved results, focusing on lead generation or other specific conversion actions.
- Project-based pricing: It involves a one-time fee for a specific PPC project or campaign, irrespective of ad spend.
- Hourly rate: Payment will be based on the number of hours spent managing PPC campaigns.
Roughly 9.5% of the PPC agencies on DesignRush accept projects with a minimum budget of $1,000, while 2.7% require a $50,000 minimum budget.
How We Picked the Best PPC Companies
In 2023, finding the top PPC companies was no ordinary task. We delved into client rosters, testimonials, and case studies. Scrutinizing industry reputation, team expertise, and executive management, we crafted a bespoke scoring system with precision metrics.
- Our mission was clear: to curate a potent PPC services index. We combed through agency landing pages and scoured social platforms, seeking comprehensive coverage of PPC as their main service.
- The proof was in the pudding, as we laid our hands on a high number of completed PPC projects, with scores of satisfied clients to vouch for their excellence.
- Only the crème de la crème made the cut. We selected PPC agencies that boasted the highest ratings on the web, leaving no room for mediocrity.
- The track record of these agencies spoke volumes, as they have undertaken projects for A-list clients and delivered exceptional results.
- Their online reputation on DesignRush, Google, and beyond preceded them. These agencies had earned their stripes through relentless dedication and brilliance.
So, there you have it — our carefully curated selection of the best PPC agencies, ready to join forces with you on your upcoming project. Get ready to witness PPC mastery in action!
Visit our agency selection criteria to learn more about how we picked the top PPC agencies
10 Most Popular PPC Agencies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| SmartSites | New Jersey | $100 | 100 - 249 | Overall |
| KlientBoost | California | $100 | 100 - 249 | Keyword Specific Ad Testing |
| Black Propeller | Maryland | Inquire | Under 49 | Google Ads Accounts |
| Disruptive Advertising | Utah | Inquire | 100 - 249 | Personalized & Automated Email Marketing |
| Directive Consulting | California | Inquire | 100 - 249 | Paid Media Strategies |
| Adventure PPC | New York | Inquire | Under 49 | Managing Cost-Per-Click |
| AgencyPPC | Illinois | $199 | Under 49 | AdWords Accounts |
| Grow My Ads | Indiana | Inquire | Under 49 | 90-Day Growth Sprints |
| OuterBox Design | Ohio | Inquire | 100 - 249 | Lead Generation |
| Thrive Agency | Virginia | $125 | 50 - 99 | Dynamic PPC Campaigns |
Best Pay-Per-Click (PPC) Companies
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Small Paid Media Agency of the Year (UK Paid Media Awards, 2yrs running!) & Google Premier PartnerLoud Mouth Media are one of the Leading Digital Performance Marketing Agencies in EMEA with clients spanning the globe. PPC, Paid Social, SEO, Digital Strategy, Ecommerce, Performance Creative, and more. Get in touch, and you could get a free audit to start with a BANG! [... view the full profile of Loud Mouth Media]Belfast, United Kingdom Under 49 $100/hr $1,000 - $10,000- Kloudrac is founded by a team of dynamic, seasoned and qualified professionals having vast IT experience across various business areas, Software / Product development, design, testing, maintenance, resourcing / staffing options. We provide services on below:SalesforceWeb App DevelopmentMobile App [... view the full profile of Kloudrac Softwares]Noida, India 50 - 99 $40/hr Under $1,000
A Result Driven SEO & Advertising AgencyWe provide Software Consulting, SEO, Advertising, Content Marketing, Copywriting and more. We are a Digital Marketing Agency and an SEO Company in Ludhiana, Punjab, India. We offer professional SEO Consulting & Digital Marketing Services to our clients around the globe. [... view the full profile of Dcloud Solutions]Ludhiana, India Under 49 $25/hr Under $1,000
Web Design & Digital Marketing Agency in MississaugaWe offers wide range of web design, web development, creating e-commerce websites, app development, digital marketing services. [... view the full profile of Enterprise Web Cloud]Mississauga, Canada Under 49 $25/hr Inquire
Your backup band for digital transformation.With our combined 20+ years of digital marketing experience, we help companies eliminate wasted ad spend and reallocate their budgets to higher performing areas in their marketing programs. We combine our world class digital marketing expertise with your business objectives to help you spend smarter to amplify your [... view the full profile of Louder Than Digital]Asheville, North Carolina Under 49 Inquire Under $1,000
One of the top Seattle web design company, Cloud1marketing is #1 digital marketing agency in SeattleYou can trust our Seattle web designers to create a site that is optimized for search engines and can be discovered by your audience. At Cloud1marketing , we make sure we’re hitting all the marks for search engines to determine that your site is authoritative. To strengthen this, our Seattle web design experts put [... view the full profile of Cloud1Marketing]Seattle, Washington Under 49 $10/hr Under $1,000
What are people saying about your business?We help businesses with customer acquisition through digital marketing. [... view the full profile of Talk Out Loud]Portland, Oregon Under 49 $50/hr Under $1,000
influencer marketing. done right.we are a full-service influencer marketing agency that creates & executes strategic campaigns to deliver measurable results. we combine art & science to authentically tell your brand’s story at scalewhile we live & breathe new media, our business is founded on old-fashioned relationshipsinfluencer marketing. [... view the full profile of The Outloud Group]Detroit, Michigan 50 - 99 Inquire Inquire
Powerful Technology Solutions for More Effiicent and Productive BusinessesWe have a decade and a half of experience in creating tailored technology solutions for various sectors. From airports to healthcare and fitness centers to food & beverage companies, no matter the industry, we've successfully implemented enterprise software applications that provide efficient answers to complex [... view the full profile of Cloud IT Guru]New Haven, Connecticut Under 49 $25/hr $1,000 - $10,000
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Transforming Your Digital StrategyExperience the power of results-driven marketing with our proven solutions. We increase revenue and drive growth using a synergistic marketing approach. [... view the full profile of Cloud Digital]Charlotte, North Carolina Under 49 $100/hr $1,000 - $10,000
Direct Access to Experts, no Account Managers!We treat your business as if it was our very own. We understand how important advertising spend is to a business and how essential it is that it drives a profitable return and growth. We don't use Jargon or fluff the metrics, we focus on the bottom line. [... view the full profile of Loud Digital]Kingston upon Hull, United Kingdom Under 49 $65/hr $1,000 - $10,000
Healthcare Marketing Services Company.Prime Cloud Care revolutionizes healthcare marketing with a bespoke approach, ensuring higher rankings and breakthrough results. Through tailored strategies and innovative techniques, we elevate your online presence and propel your healthcare brand to new heights of success. [... view the full profile of Prime Cloud Care]Pittsburgh, Pennsylvania 50 - 99 $25/hr Under $1,000
Digital Marketing: Innovate. Empower. Succeed.CloudMellow, a Dallas-based digital marketing agency, thrives on empowering businesses with creative, data-driven strategies. From SEO and PPC management to website design and branding, CloudMellow offers comprehensive solutions that drive results in the dynamic digital marketing industry. [... view the full profile of CloudMellow]Frisco, Texas 100 - 249 $199/hr $10,000 - $25,000
Best Digital Marketing Agency In PakistanWe are best Digital Marketing Agency In Pakistan, Our Services Includ Saerch Engine Optimization, Social Media Management, Web Development and more! [... view the full profile of Cloud Services Group]Lahore, Pakistan Under 49 $25/hr $1,000 - $10,000
Fueling Business Growth in Australia with Passion and Precision.Loudachris is a digital marketing agency based in Adelaide, specialising in advanced SEO strategies and Google Ads management. Led by Chris Lourenco, the agency focuses on delivering tangible results for businesses, ranging from local companies to larger enterprises. Loudachris is known for its innovative approach [... view the full profile of Loudachris Digital Marketing]Wayville, Australia Under 49 $190/hr $1,000 - $10,000
Transforming digital presence with tailored solutions.Kloud.Ba is digital agency offering tailored web development, design, and SEO services to help businesses thrive online. With expertise across platforms like WordPress and Shopify, we create visually appealing, user-friendly websites that boost visibility and drive growth. [... view the full profile of Kloud.ba]Tuzla, Bosnia and Herzegovina Under 49 $39/hr Inquire
Growing Businesses Digitally.We specialize in crafting innovative web applications that empower businesses. From stunning web design and seamless user experiences to powerful custom applications and effective SEO strategies. [... view the full profile of CloudeDesign]Malabe, Sri Lanka Under 49 $25/hr $1,000 - $10,000
Web Design & Google, Microsoft & Meta Ads SpecialistsWe build outstanding websites and scale extraordinary Google, Microsoft and Meta Ads campaigns, growing your monthly profits, expanding your online reach and winning awards for our work because we put you, our clients, first. [... view the full profile of Cloud Force Marketing Ltd]Monmouth, United Kingdom Under 49 $150/hr Inquire
Your Brand, Reimagined Digitally.CloudSpire Technologies is a leading Web design development and Digital Marketing Company in Kochi, Kerala. We provide Social Media Marketing, Web Development, Search Engine Optimization services for the past 5 years. We have a client list of 100+ companies. [... view the full profile of Cloudspire Technologies]Kochi, India Under 49 $1/hr Under $1,000
Helping Local Singapore Businesses Thrive in the Digital Age.Our mission is to bring you a highly qualified leads flow. We draw on all our digital marketing agency skills to deliver a multi-pronged approach. This boosts your business in the short term, while setting you up for long term success. You will get a true partner, focused on the best way to grow your business, not just [... view the full profile of G Cloud]Singapore, Singapore Under 49 Inquire Under $1,000
PPC Agency Hiring Guide
What is a PPC agency?
A PPC agency is an agency that uses paid campaigns on search engine result pages (SERPs) and social media to help brands promote themselves and their products or services. Instead of relying on organic website visits, it uses sponsored advertising channels such as Google Ads, Bing, and social media to drive traffic, generate leads, and maximize ROI.
Common examples of PPC include:
- Paid search ads (e.g., Google Ads, Bing Ads) found at the top and bottom of SERPs and tagged as "Ad", indicating paid content
- Display ads with a photo and text appearing on Google's partner websites
- Social media ads (Facebook Ads, Sponsored LinkedIn Ads, etc.) displayed on feeds
- Google shipping ads with product names and prices in a carousel format above the main search results
- Email sponsored ads promoted in the inbox of interested leads
- Instream ads appearing before, in between, or after a YouTube video or on a non-skippable sidebar
What does a PPC agency do?
A PPC agency designs, creates, and oversees social media, paid search, display, banner, and remarketing ads to stimulate businesses’ reach and lead generation. With a focus on paid campaigns, its team of experts takes charge of keyword research, ad creation, bidding strategies, and campaign optimization to maximize return on investment.
Here’s a breakdown of a PPC agency's key services:
- Campaign creation
Brainstorming campaign concepts and developing messaging strategy that would appeal to the desired audience and effectively promote products or services - Ad creation
Crafting engaging ad copy and visuals to capture attention, inspire clicks, and encourage conversions across platforms - Keyword research
Identifying high-performing keywords to improve campaign targeting and reach potential customers actively searching for related products or services - Competitor analysis
Evaluating competitor strategies to identify opportunities, adjust tactics, and remain competitive - Bid management
Setting and optimizing bids in real-time to balance cost efficiency with competitive positioning in search results and ad placements - Landing page optimization
Designing and refining landing pages to align with campaigns, improve user experiences, and boost conversion rates - Remarketing campaigns
Re-engaging potential customers who have interacted with the brand by delivering tailored ads that encourage them to return and take action - Paid social media advertising
Running targeted campaigns on platforms like Facebook, Instagram, LinkedIn, and X to reach and engage specific audience segments - Campaign management
Daily optimization and monitoring of advertisements to ensure optimal performance - Performance tracking & analytics
Monitoring ad performance, analyzing key metrics, and refining strategies to ensure campaigns deliver maximum value and measurable results - Budget management
Managing ad spend to ensure effective allocation of resources and achieving maximum ROI while staying within budget
How much does a PPC agency typically charge for its services?
A PPC agency typically charges between $1,500 and $10,000 per month for its services, with the final cost depending on several key factors, such as the type of service, agency location, scope of service, and company size.
The top 50 PPC agencies on DesignRush charge an average of $105 per hour. Roughly 16.9% of the agencies accept projects under $1,000, tailored for startups, small businesses, and companies with smaller ad budgets. On the other hand, 0.9% require a $50,000 minimum budget, providing end-to-end PPC services for large enterprises, corporations, and high-budget campaigns requiring sophisticated strategies, advanced tools, and specialized expertise.
Common pricing models used by a PPC agency include:
- Percentage of ad spend: A percentage of the total investment in advertising
- Flat monthly fee: A fixed monthly rate for its services based on the complexity of the campaign and projected workload
- Performance-based fees: Incentivizes the PPC agency according to campaign performance and results measured against specific goal metrics (e.g., number of leads generated, cost-per-acquisition/CPA)
- Project-based pricing: Agencies will quote a fixed one-time price for a specific PPC project or campaign, regardless of the ad spend.
- Hourly rate: This is when agencies bill based on the number of hours spent on your project.
- Hybrid models: A combination of billing methods (e.g., switching from percentage of ad spend to a flat rate, depending on the client's current specific needs)
Why should I hire a PPC agency?
You should hire a PPC agency because it can ensure campaigns reach the target market, monitor performance and results, and optimize them for maximum ROI. These specialized firms oversee campaign management and optimization, positioning your ads to reach the right audience.
Hire a PPC agency because it can:
- Identify and target the most effective audience using data-driven keyword strategies
- Craft compelling ad copy that increases click-through rates and improves overall ad quality scores
- Ensure competitiveness in a growing market by staying up to date with the latest industry trends and ad platform changes
- Track and measure campaign performance with advanced analytics, providing detailed insights to optimize ad spend effectively
- Optimize landing pages to align with ad campaigns and improve conversion rates
- Manage budget allocation, ensuring resources are spent on high-performing campaigns
- A/B test various ad elements such as headlines, images, and calls-to-action to continually refine and improve results
- Handle complex account setups, like retargeting, audience segmentation, and geo-targeting, to reach potential customers with precision
Success story
To showcase the impact of expert PPC management, our team has selected the following case study from Black Propeller:
- Challenge: Online microscope retailer Microscope Central experienced stagnation across its PPC campaign performance. Conversion tracking was inaccurate, search campaigns were poorly structured, and shopping campaigns needed a strategic overhaul. Additionally, the competitive market presented challenges with competitors significantly outspending them.
- Solution: Black Propeller completely rebuilt the search campaigns using a SKAG (Single Keyword Ad Group) structure and identified valuable product keywords to optimize ad performance. It also implemented a strategic Google Shopping strategy by segmenting the feed into multiple campaigns using the Waterfall Technique, allowing for clean segmentation and improved bidding efficiency.
- Results: Within 60 days, Microscope Central’s ROAS increased by nearly 100%, and by the 90-day mark, it rose to 140%. Its overall sales volume also grew by 45%.
How do I choose the best PPC company for my business?
You can choose the best PPC company for your business by following these steps:
- Determine main objectives
Define your paid ad objectives, expectations, and KPIs, and set a budget. - Research potential agencies
Search for reputable PPC agencies through online reviews, recommendations, and directories such as DesignRush. Focus on companies with proven expertise in projects similar to yours. - Evaluate their portfolio and case studies
Request portfolios and case studies that highlight successful PPC campaigns. Use client testimonials to assess the agency’s performance, reliability, and ability to meet your goals. - Assess their range of services
Identify your specific PPC needs, such as Google Ads, social media ads, or retargeting, and choose an agency with expertise in these areas. - Evaluate their strategies and approach
Understand the agency's approach to PPC management. Look for an agency that practices thorough market research, precise keyword targeting, and innovative tactics. - Consider project management and communication
Discuss their project management approach, communication methods, and reporting processes to ensure a collaborative and transparent partnership. - Compare pricing models
Discuss and compare pricing models to ensure they align with your budget. Consider flat fees, percentage of ad spend, or performance-based pricing options. - Shortlist potential agencies
Narrow down your options to a few PPC agencies that meet your criteria. Send them requests for proposals (RFPs) to gather detailed information on their services and approach. - Review contract terms
Carefully examine the contract for clarity on pricing, deliverables, timelines, and performance metrics to avoid misunderstandings and conflicts. - Choose an agency partner
Select a PPC agency that aligns with your requirements, budget, and company culture, offers scalable solutions, and demonstrates a clear understanding of your business and target audience.
Need help finding a good PPC agency for your business? Visit our Marketplace and share your project details with us. We'll connect you with five agencies that meet your criteria — free of charge.
How do I find the best pay-per-click (PPC) company on DesignRush that fits my budget?
You can find the best pay-per-click (PPC) company on DesignRush that fits your budget by using our directory filters. Shortlist the agencies by choosing from those that can cater to projects from $1,000 to above $50,000 based on your budget.
| Low Budget: 1k above | |
| Mid Budget: 10k above | |
| High Budget: 50k above |
Browse through our agency directory to view agency profiles by location, area of expertise, client reviews, industries catered to, team size, pricing, and hourly rates. This allows you to comprehensively compare pay-per-click (PPC) companies and select the ideal fit for your project.
What are the key success metrics used by a PPC agency?
The key success metrics used by a PPC agency include the following:
- Click-Through Rate (CTR)
Percentage of ad views that result in clicks - Cost Per Click (CPC)
The average cost paid per click on an ad - Conversion rate
Percentage of users who complete a desired action after clicking an ad - Cost Per Conversion (CPC)
The cost of acquiring one conversion - Return on Ad Spend (ROAS)
Revenue generated for each dollar spent on ads - Impressions
Total number of times an ad is shown - Quality score
Google’s rating of ad relevance and quality - Average position
The average rank of your ad in search results - Customer Lifetime Value (CLV)
Total revenue generated by a single customer over their entire relationship - Bounce rate
Percentage of visitors who leave the landing page without taking action
What red flags to watch out for when hiring a PPC agency?
When hiring a PPC agency, watch out for these red flags:
- Unclear service agreements
Be cautious of agencies that fail to provide detailed service agreements. Vague terms can lead to misaligned expectations and disputes over deliverables. - No proven track record
Steer clear of a PPC agency without case studies, testimonials, or references that demonstrate measurable success. A lack of a track record may indicate inexperience. - Poor communication
A PPC company that is slow to respond or fails to keep you informed on project progress may indicate subpar communication practices, which can lead to misunderstandings and missed deadlines. - Unclear pricing structure
Watch out for agencies with unclear pricing or undisclosed fees. Transparent pricing ensures you stay within budget and avoid unexpected expenses and conflicts. - Overpromising results
Beware of a PPC agency guaranteeing unrealistic results like overnight traffic growth or instant ROI. Sustainable success is built on thoughtful strategy, consistent optimization, and time-tested efforts. - Lack of transparency in data access
Avoid any PPC agency that doesn't grant you access to your PPC accounts or campaign data. Ownership and access to this data are crucial for tracking progress and ensuring accountability. - Limited focus on ROI
Be wary of agencies focused solely on clicks and impressions rather than driving meaningful conversions or ROI. Effective PPC campaigns should prioritize business growth, not just metrics. - Inflexible contracts
Avoid agencies with rigid contracts that don’t allow for scaling or adjustments. A good agency should offer adaptable terms to meet evolving business needs.
What questions should I ask a PPC company before hiring one?
The top questions you should ask when choosing a PPC company are:
Its Relevant Background
- Do you have experience developing campaigns for our industry?
- Are you a Google-certified partner? What other PPC certifications do you have?
Its Services and Processes
- How many clients do you work with simultaneously?
- How do you conduct market research and competitor analysis?
- What methods do you use to target the right keywords for a campaign?
- What PPC platforms, tools, and resources do you use to develop strategies and manage PPC campaigns?
- How do you keep up with the latest PPC trends?
Related to Your Project
- What strategies would you recommend for our specific business needs?
- How do you track campaign performance and results? How often will you provide reports?
- What is the expected timeframe for us to start seeing results?
- Who will work on our project and what is their level of experience?
- Is there anything we need to provide to ensure the project’s success?
- How much are your services? Do you offer packages or different pricing models? Are there any hidden or potential additional costs we should be aware of?
What are the best PPC agencies in the U.S.?
The best pay-per-click (PPC) companies in the U.S. are:
- SmartSites
- 5.0 stars on DesignRush (51 reviews)
- 4.9 stars on Google (687 reviews)
- Top clients: Classic Audi, Flight Courtier, Newark Academy, Vogue Window Fashion
- Disruptive Advertising
- 4.9 stars on DesignRush (42 reviews)
- 4.7 stars on Google (300 reviews)
- Top clients: C Smarty, Arena Solutions, Phone Ninjas, Usaclean
- Ignite Visibility
- 4.9 stars on DesignRush (12 reviews)
- 4.7 stars on Google (83 reviews)
- Top clients: Wildland Trekking, Santa Fe Farms, Quiq, Doozycards
- Big Leap
- 4.8 stars on DesignRush (8 reviews)
- 4.8 stars on Google (68 reviews)
- Top clients: Truvy, Avis, Visionworks, Kiwi Energy
- Intero Digital
- 4.9 stars on DesignRush (25 review)
- 4.8 stars on Google (226 reviews)
- Top clients: Google, Mikimoto, Software AG, Lindblad Expeditions
Why People Trust DesignRush
Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding top PPC agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Sources
DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
About The Author and Expert Reviewer
Vanessa Maandal is a digital writer with expertise in content marketing and creative direction. She has developed successful campaigns for global brands, such as Boehringer Ingelheim, Kellogs Singapore, and Friesland Campina. At DesignRush, she writes content focused on marketing strategies led by award-winning agencies to connect them with like-minded organizations and individuals.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.
