Best Pay-Per-Click (PPC) Company Rankings

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  • Loud Mouth Media

    Small Paid Media Agency of the Year (UK Paid Media Awards, 2yrs running!) & Google Premier Partner
    Loud Mouth Media are one of the Leading Digital Performance Marketing Agencies in EMEA with clients spanning the globe. PPC, Paid Social, SEO, Digital Strategy, Ecommerce, Performance Creative, and  [... view the full profile of Loud Mouth Media]
    Belfast, United Kingdom
    Under 49 $100/hr $1,000 - $10,000
  • Web Design & Digital Marketing Agency in Mississauga
    We offers wide range of web design, web development, creating e-commerce websites, app development, digital marketing services.  [... view the full profile of Enterprise Web Cloud]
    Mississauga, Canada
    Under 49 $25/hr Inquire
  • Cloud1Marketing

    One of the top Seattle web design company, Cloud1marketing is #1 digital marketing agency in Seattle
    You can trust our Seattle web designers to create a site that is optimized for search engines and can be discovered by your audience. At Cloud1marketing , we make sure we’re hitting all the marks  [... view the full profile of Cloud1Marketing]
    Seattle, Washington
    Under 49 $10/hr Under $1,000
  • Kloudrac is founded by a team of dynamic, seasoned and qualified professionals having vast IT experience across various business areas, Software / Product development, design, testing, maintenance  [... view the full profile of Kloudrac Softwares]
    Noida, India
    50 - 99 $40/hr Under $1,000
  • Your backup band for digital transformation.
    With our combined 20+ years of digital marketing experience, we help companies eliminate wasted ad spend and reallocate their budgets to higher performing areas in their marketing programs. We combine  [... view the full profile of Louder Than Digital]
    Asheville, North Carolina
    Under 49 Inquire Under $1,000
  • Cloud IT Guru

    Powerful Technology Solutions for More Effiicent and Productive Businesses
    We have a decade and a half of experience in creating tailored technology solutions for various sectors. From airports to healthcare and fitness centers to food & beverage companies, no matter the  [... view the full profile of Cloud IT Guru]
    New Haven, Connecticut
    Under 49 $25/hr $1,000 - $10,000
  • influencer marketing. done right.
    we are a full-service influencer marketing agency that creates & executes strategic campaigns to deliver measurable results. we combine art & science to authentically tell your brand’s story at  [... view the full profile of The Outloud Group]
    Detroit, Michigan
    50 - 99 Inquire Inquire
  • Talk Out Loud

    What are people saying about your business?
    We help businesses with customer acquisition through digital marketing.  [... view the full profile of Talk Out Loud]
    Portland, Oregon
    Under 49 $50/hr Under $1,000
  • Cloud Digital

    Transforming your digital strategy
    Experience the power of results-driven marketing with our proven solutions. We increase revenue and drive growth using a synergistic marketing approach.  [... view the full profile of Cloud Digital]
    Charlotte, North Carolina
    Under 49 $100/hr $1,000 - $10,000
  • Dcloud Solutions

    A Result Driven SEO & Advertising Agency
    We provide Software Consulting, SEO, Advertising, Content Marketing, Copywriting and more. We are a Digital Marketing Agency and an SEO Company in Ludhiana, Punjab, India. We offer professional SEO  [... view the full profile of Dcloud Solutions]
    Ludhiana, India
    Under 49 $25/hr Under $1,000
  • Need Help Selecting The Right Agency For Your Project?

    Need Help Selecting The Right Agency For Your Project?

    We can help you find verified agencies that fit your budget and other requirements within just a few days and free of charge.
  • MageCloud

    We build and scale eCommerce stores worldwide!
    We’re a result-oriented web development agency with 13 years of experience in eCommerce.  [... view the full profile of MageCloud]
    Chester, United Kingdom
    Under 49 $70/hr $1,000 - $10,000
  • Loud Digital

    Direct Access to Experts, no Account Managers!
    We treat your business as if it was our very own. We understand how important advertising spend is to a business and how essential it is that it drives a profitable return and growth. We don't use  [... view the full profile of Loud Digital]
    Kingston upon Hull, United Kingdom
    Under 49 $65/hr $1,000 - $10,000
  • Prime Cloud Care

    Healthcare Marketing Services Company.
    Prime Cloud Care revolutionizes healthcare marketing with a bespoke approach, ensuring higher rankings and breakthrough results. Through tailored strategies and innovative techniques, we elevate your  [... view the full profile of Prime Cloud Care]
    Pittsburgh, Pennsylvania
    50 - 99 $25/hr Under $1,000
  • CloudMellow

    Digital Marketing: Innovate. Empower. Succeed.
    CloudMellow, a Dallas-based digital marketing agency, thrives on empowering businesses with creative, data-driven strategies. From SEO and PPC management to website design and branding, CloudMellow  [... view the full profile of CloudMellow]
    Plano, Texas
    100 - 249 $199/hr $10,000 - $25,000

PPC Agency Hiring Guide

What is a PPC agency?

A pay-per-click or PPC agency is a specialized agency that uses paid campaigns on search engine result pages (SERPs) and social media to help brands promote themselves and their products or services. Instead of relying on organic website visits, it uses sponsored advertising channels to drive targeted traffic to your website. 

These are the forms of advertising that PPC agencies create, run, and monitor on different platforms: 

  • Social media ads  
  • Paid search ads 
  • Retargeting and remarketing ads  
  • Display ads  
  • Banner ads 

What services do PPC companies provide? 

PPC companies typically provide these services:  

  • Paid media audit: A comprehensive review to determine the success of existing paid ad campaigns, setting up a clear path for future improvements 
  • Paid media strategy: The phase where the agency analyzes the competition and sets target keywords. This stage also includes researching and developing a messaging strategy, plus identifying the landing page requirements to engage the desired audience. 
  • Campaign creation: The process of crafting the copy, setting bids, and designing banners 
  • Campaign management: Daily optimization and monitoring of advertisements to ensure they are running smoothly 

A PPC company’s tasks typically include the following: 

  • Competitive analysis and market research 
  • Retargeting and remarketing campaigns 
  • Conversion rate optimization (CRO) and goal tracking 
  • Custom reporting 
  • A/B testing 

How do PPC agencies bill clients?

PPC agencies bill their clients according to: 

  • Percentage of ad spend: A percentage of the total investment in advertising 
  • Flat monthly fee: A fixed monthly rate for its services based on the complexity of the campaign and projected workload 
  • Performance-based fees: Incentivizes the agency according to campaign performance and results measured against specific goal metrics (e.g., number of leads generated, cost-per-acquisition/CPA) 
  • Project-based pricing: Agencies will quote a fixed one-time price for a specific PPC project or campaign, regardless of the ad spend. 
  • Hourly rate: This is when agencies bill based on the number of hours spent on your project. 
  • Hybrid models: A combination of billing methods (e.g., switching from percentage of ad spend to a flat rate, depending on the client's current specific needs) 

Why do I need a PPC agency?

Businesses need a PPC agency to ensure that campaigns reach the target market, monitor performance and results, and optimize them for maximum ROI. 

When you outsource pay-per-click advertising services to a professional agency, you can: 

  • Increase brand awareness by 80% [AOV Up] when you run paid ads on Google, which dominates 91.55% of the global search engine market [GlobalStats
  • Target the right audience using the most effective keywords 
  • Produce effective ad copy for higher click-through rates – sponsored results account for 65% of clicks on relevant keywords [WordStream
  • Stay competitive in dynamic ad environments, as businesses are projected to spend $190.5 billion on search advertising globally in 2024 [Statista
  • Track campaigns and measure results to achieve an ideal ratio of $2 profit for every dollar spent on ads [Google
  • Boost sales, especially considering that people who land on your site through PPC ads are 50% more inclined to buy something versus those who arrive through organic methods [Promodo

The case study by Black Propeller for Microscope Central proves the importance of hiring a PPC agency. Their collaboration resulted in a surge in Return on Ad Spend (ROAS) of 140% in 90 days. The client's overall sales volume also increased by 45% in just four months. 

How does PPC work?

PPC, or pay-per-click, is a widely utilized digital marketing model that involves the advertiser paying a fee for every click on their ads, often through platforms such as Google Ads and Bing Ads.  

The principle behind PPC is bidding on keywords or phrases most relevant to your target audience. When users search for these key terms, search engines display sponsored ads alongside organic search results. The placement of the ad is determined by a combination of the bid amount and the ad's quality score, which is based on factors such as relevance and landing page experience.  

This method guarantees targeted traffic to your website, landing page, or app, ensuring optimal ROI. 

What are some examples of PPC?

Some examples of PPC are: 

  • Paid search ads (e.g., Google Ads, Bing Ads) found at the top and bottom of SERPs and tagged as "Ad", indicating paid content 
  • Display ads with a photo and text appearing on Google's partner websites 
  • Social media ads (Facebook Ads, Sponsored LinkedIn Ads, etc.) displayed on feeds 
  • Google shopping ads with product names and prices in a carousel format above the main search results 
  • Email sponsored ads promoted in the inbox of interested leads 
  • Instream ads appearing before, in between, or after a YouTube video or on a non-skippable sidebar 

Is PPC faster than SEO?

Yes, PPC yields quicker results and conversions because it generates immediate visibility, versus SEO which can take months to yield results. Once your ads are set up, approved, and launched, they will appear on SERPs and other relevant websites almost instantly.  

Pay-per-click advertising also offers flexibility so you can adjust your campaigns to improve performance and drive better results immediately. 

Here’s a comparison of PPC vs. SEO: 

CriteriaPPCSEO
Visibility on top of SERPs Instant upon launch Months to rank 
Conversion rate 2.35% 2.4% 
Strategy Short-term Long-term 

[Mayple / FirstPageSage

How to choose the best PPC agency?

Select the best PPC agency for your project by following these steps: 

  1. Define your digital marketing objectives, expectations, and KPIs, and set a budget. 
  2. Research potential agencies and their expertise, relevant experience, and key services. 
  3. Check their qualifications and affiliations. Look for an updated Google Partner certification and other PPC certifications that support their paid ad management expertise. 
  4. Read their client reviews and inspect case studies. These will give you a better sense of their business ethics, the quality of their output, and any relevant industry experience. 
  5. Shortlist up to five agencies based on their familiarity with your niche and campaign strategies. Established experts will bring their knowledge about your business, competition, and audience, which will fast-track campaign creation and management processes. 
  6. Arrange interviews and provide them with a request for proposal (RFP)
  7. Discover what strategies they have, how they conduct market and competition research, how they target the right keywords, and how they analyze data to ensure you partner with ethical experts. 
  8. Inquire whether they offer services on multiple PPC platforms. 
  9. Ensure they have the right tools to generate reports and campaign performances for you. 
  10. Compare their service fees and pricing models to the average rates. This will help you figure out how much you want to invest. 
  11. Assess their approach to collaboration and responsiveness. Inquire about which communication tools they use, how frequently they’ll update you, and who the point of contact for urgent concerns will be.  
  12. Compare agencies and choose one that fits your requirements, budget, and company culture. 
  13. Finalize and establish a partnership. 

Need help selecting the right pay-per-click company for your brand? Head to our Marketplace and tell us about your project. Our expert agency team will introduce you to 2-5 best candidates via email, for free.  

What questions should I ask PPC companies before hiring one?

The top questions you should ask when choosing a PPC company are: 

Its Relevant Background 

  1. Do you have experience developing campaigns for our industry? 
  2. Are you a Google-certified partner? What other PPC certifications do you have? 

Company Services and Processes 

  1. How many clients do you work with simultaneously? 
  2. How do you conduct market research and competitor analysis? 
  3. What methods do you use to target the right keywords for a campaign? 
  4. What PPC platforms, tools, and resources do you use to develop strategies and manage PPC campaigns? 
  5. How do you keep up with the latest PPC trends? 

The Project 

  1. What strategies would you recommend for our specific business needs? 
  2. How do you track campaign performance and results? How often will you provide reports? 
  3. What is the expected timeframe for us to start seeing results? 
  4. Who will work on our project and what is their level of experience? 
  5. Is there anything we need to provide to ensure the project’s success?  
  6. How much are your services? Do you offer packages or different pricing models? Are there any hidden or potential additional costs we should be aware of? 

What are the best PPC agencies in the U.S.?

The best PPC agencies in the U.S. are: 

AgencyDesignRush ratingGoogle ratingTop clients
SmartSites

5.0

(52 reviews)

4.9

(415 reviews)

  • Classic Audi
  • Flight Courtier 
  • Newark Academy 
  • Vogue Window Fashion 
Disruptive Advertising 

4.9

(42 reviews)

4.7

(301 reviews)

  • C Smarty
  • Arena Solutions 
  • Phone Ninjas 
  • Usaclean 
Ignite Visibility 

4.9 

(14 reviews)

4.6

(48 reviews)

  • Wildland Trekking 
  • Santa Fe Farms 
  • Quiq 
  • Doozycards 
Big Leap

4.8

(8 reviews)

4.8

(74 reviews)

  • Truvy
  • Avis 
  • Visionworks 
  • Kiwi Energy 
Intero Digital

4.9

(25 reviews)

4.8

(238 reviews)

  • Google
  • Mikimoto 
  • Software AG 
  • Lindblad Expeditions 

You can also browse the listing above to discover an extensive selection of prominent PPC agencies from around the world. These firms have been chosen for their exceptional industry reputation, successful track record, verified client reviews, and other valuable criteria.  

Use the search filters to find the best match for your business based on location, hourly rates, agency size, expertise, reviews, and budget.  

About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She now writes for DesignRush, still focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.