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A PPC agency is a company that promotes brands, their products and services by creating, running and monitoring pay-per-click (PPC) campaigns across various channels.
They specialize in generating targeted traffic to your website, rather than earning those visits organically.
When done properly, this type of marketing can be quite effective in growing brand awareness and generating leads.
The core services of PPC advertising companies include but are not limited to:
Pay-per-click advertising enables brands to create and display ads online.
However, instead of paying a lump sum for an ad, brands only pay for the traffic they receive from the campaign.
Depending on your ad, target demographic and competition, the cost per click for an online advertisement can vary greatly.
Some are as low as $0.01 and others are upwards of $15 or more per click.
In addition, brands will need to pay an agency for their assistance in creating and executing a campaign. In general, PPC companies cost around $100-$175 for experts based in the United States and as low as $35 per hour for PPC agencies in outsourced countries.
Anyone can run paid campaigns, but not everyone can create the ones that convert. This is where a PPC specialist comes in.
Here are the top five reasons why you should hire a PPC management company:
There are many great reasons why brands should consider PPC management services. This type of marketing is especially important for small businesses since it helps them compete with larger ones.
Here are its key advantages:
PPC campaigns are a powerful marketing tool that generates awareness about the business, its products or services.
By targeting the right people and showing relevant ads to their searches, PPC management agencies will make sure more people learn about your brand’s existence.
And even if these campaigns don’t drive clicks, they offer a great branding value.
PPC-generated web traffic records 50% higher conversions than organically generated traffic. (WorldLead)
By running pay per click campaigns, you can reach thousands if not millions of people searching for your services in a very short time.
When done right, these ads can drive a high number of clicks while increasing traffic and generating quality leads. With the help of a PPC management company, you will reach the right audience and make it visit your website.
PPC is the third biggest generator of website conversions with 17%. (Formstack)
In other words: users who click on PPC campaigns are more likely to buy from you than those who land on your website via organic search.
By targeting the right audience and generating high-quality traffic, top PPC agencies bring your business valuable prospects that are more likely to convert. Thereby, they indirectly impact closing more deals and increasing profit.
Investing your time and money in a PPC management company can make a huge difference for your brand.
There are plenty of options and you don’t know where to start your search for the best PPC advertising agency?
These tips will help get you started:
PPC agencies specialize in running paid ads that generate brand awareness, increase website traffic and boost sales.
They approximately charge between $100 and $175 per hour.
To choose the best PPC company in the USA for your business needs, make sure you consider these key factors:
Best of luck!