What Is A PPC Agency?
A PPC agency is a company that promotes brands, their products and services by creating, running and monitoring pay-per-click (PPC) campaigns across various channels.
These include:
- Social media
- Paid search
- Retargeting and remarketing
- Display ads
- Banner ads
- And more
They specialize in generating targeted traffic to your website, rather than earning those visits organically.
When done properly, this type of marketing can be quite effective in growing brand awareness and generating leads.
What Does A PPC Company Do?
The core services of PPC advertising companies include but are not limited to:
- Paid media audit: A comprehensive review of the client’s paid media efforts and PPC management to date. The audit will identify where the client’s campaigns have been successful and where they have failed to deliver success, setting up a clear path for future improvements. The audit will also often include assessment of other media channels, like paid social media.
- Paid media strategy: There’s no small amount of research that goes into setting up a new pay per click campaign or rebuilding an existing one. During the strategy phase, the PPC agency will identify sets of target keywords and assess the competition for those terms. They’ll also devise a messaging strategy and determine the landing page needs to appeal to the client’s target audience.
- Campaign creation: With the research in place, the team can start building the campaign. During this process, top pay per click agencies write the copy, set the bids, design the banners and put all the pieces in place. It’s a big job, so expect it to take a few weeks minimum, depending on the project’s complexity. Graphic design services may be included or advertisers may wish to provide their own creative.
- Campaign management: This includes ongoing day-to-day management of campaigns. The campaign manager should be checking the advertisements daily to ensure everything is running smoothly. Optimizations will happen on an ongoing basis, but especially during the first few months when the initial results are coming in and data is being accumulated.
- And more
How Much Do PPC Services Cost?
Pay-per-click advertising enables brands to create and display ads online.
However, instead of paying a lump sum for an ad, brands only pay for the traffic they receive from the campaign.
Depending on your ad, target demographic and competition, the cost per click for an online advertisement can vary greatly.
Some are as low as $0.01 and others are upwards of $15 or more per click.
In addition, brands will need to pay an agency for their assistance in creating and executing a campaign. In general, PPC companies cost around $100-$175 for experts based in the United States and as low as $35 per hour for PPC agencies in outsourced countries.
5 Reasons To Hire A PPC Management Company
Anyone can run paid campaigns, but not everyone can create the ones that convert. This is where a PPC specialist comes in.
Here are the top five reasons why you should hire a PPC management company:
- Developing a winning strategy: The more competitive your industry is, the more it would be difficult for you to stand out. This is why implementing effective strategies is of matters in your marketing efforts. PPC agencies will do a thorough research of your brand, your audience and competition to be able to create strategies that work.
- Targeting the right keywords: Doing in-depth keyword research is important in the campaign effectiveness. Top pay per click agencies have access to premium tools which will not only help them drive the right keyword phrases and structure them properly but also take a competitive advantage.
- Creating effective copy: The best campaigns that generate more clicks and make more sales are those that include high-quality and effective content. So, top PPC agencies choose the words of the copy carefully to make leads convert.
- Keeping up with the ever-changing PPC environments: The PPC world continuously changes and this is something that professional advertising agencies constantly follow. So, they will devote their time and keep your campaigns up-to-date.
- Tracking results: Measuring how well PPC ads are performing is also essential in the success of your project. PPC management experts know which metrics to focus on to improve their strategies and bring you better results.
The Advantages Of Employing Professional PPC Management Services
There are many great reasons why brands should consider PPC management services. This type of marketing is especially important for small businesses since it helps them compete with larger ones.
Here are its key advantages:
Advantage #1: Generate Brand Awareness
Running Google paid ads increases brand awareness by 80%.
PPC campaigns are a powerful marketing tool that generates awareness about the business, its products or services.
By targeting the right people and showing relevant ads to their searches, PPC management agencies will make sure more people learn about your brand’s existence.
And even if these campaigns don’t drive clicks, they offer a great branding value.
Advantage #2: Get Website Traffic Quickly
PPC-generated web traffic records 50% higher conversions than organically generated traffic. (WorldLead)
By running pay per click campaigns, you can reach thousands if not millions of people searching for your services in a very short time.
When done right, these ads can drive a high number of clicks while increasing traffic and generating quality leads. With the help of a PPC management company, you will reach the right audience and make it visit your website.
Advantage #3: Boost Sales
PPC is the third biggest generator of website conversions with 17%. (Formstack)
In other words: users who click on PPC campaigns are more likely to buy from you than those who land on your website via organic search.
By targeting the right audience and generating high-quality traffic, top PPC agencies bring your business valuable prospects that are more likely to convert. Thereby, they indirectly impact closing more deals and increasing profit.
Investing your time and money in a PPC management company can make a huge difference for your brand.
How To Choose The Right PPC Advertising Agency For Your Business?
There are plenty of options and you don’t know where to start your search for the best PPC advertising agency?
These tips will help get you started:
- Industry experience: Find out if the agency has worked with clients in your niche. This will fast-track your campaign strategy, creation and management processes as agencies with domain expertise do not need to spend much time on knowledge building. They know your business ecosystem, your competition and your audience.
- Service fees: You should consider the pricing models and average fees PPC agencies in the US typically charge. Once you get a sense of the average rates, determine a budget you are willing to invest in. You can always get in touch with a few PPC agencies for consultation on this matter.
- Reviews and testimonials: Check these companies’ reviews to get a better sense of their business ethics and the quality of their output.
- PPC certificates: You should ask every PPC specialist whether they are a Google partner and have earned other PPC certificates. This will give you a confirmation of their paid ad management expertise.
- Strategic approach: Discover what strategies they have, how they conduct market and competition research, how they target the right keywords and how they analyze data to ensure you partner with ethical experts.
20 Questions To Ask Top Pay Per Click Agencies Before You Hire One
- How do you ensure that you target the right keywords in your PPC campaigns?
- How do you conduct market research and competition analysis?
- Do you have experience developing campaigns for our industry?
- Have you ever worked with any of our competitors or businesses similar to ours?
- What results have you delivered to them?
- Do you have an up-to-date portfolio where we can see what projects you have worked on?
- How will you adjust your strategies to our business needs?
- Who will work on our project?
- Are you a Google certified partner?
- How many clients do you work with at this point?
- How can you help us increase our website traffic and sales?
- What tools and resources do you use to develop your strategies?
- How do you stay up-to-date with the latest PPC trends?
- Do you use a project management tool?
- How will you make sure that the deadlines are met?
- How do you track the performance of the campaigns?
- What metrics do you track exactly?
- How do you cope with unsuccessful campaign results?
- Will you provide us with analytical reports on our campaigns?
- Will you need any help from our team?
Takeaways On PPC Agencies
PPC agencies specialize in running paid ads that generate brand awareness, increase website traffic and boost sales.
They approximately charge between $100 and $175 per hour.
To choose the best PPC company in the USA for your business needs, make sure you consider these key factors:
- Industry experience
- Service fees
- Reviews and testimonials
- PPC certificates
- Strategic approach
Best of luck!
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