Boosting Qualified Leads by 255.5% with PPC Strategy
Orion Labs is the voice-first communication platform for deskless & frontline teams.Goal: increase the number of qualified leads at a reasonable CPA.
Challenges:
- Rebuild Google Ads campaigns
- Expand PPC strategy structure to Microsoft Ads
- Set up relevant lead tracking in Salesforce and HubSpot
- TOFU Discovery Ads with Lead Forms and Display Ads
- MOFU Non-branded (general, competitors, industries) Google Ads and Microsoft (Bing) Search campaigns
- BOFU Display remarketing
- Conversions increased by +255.5%
- CPA decreased by -24.94%.