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Software Development Project for Retail Company

Retail-Specific Set of IT Tools for a Wholesaler

Client:
Media Markt
Industry:
Retail
Location:
Greece
About company

A European chain of stores selling electronic appliances with a total area of 8,000 square meters in 750 locations across the continent.

Challenge

The company needed technical solutions to solve the following challenges: aggregation of the product and stock-level data from each location, gathering of customer feedback to improve the loyalty program, streamline of the recruitment process, and refresh of the software for self-service-terminals.

Solutions

  • software that aggregates information of product and stock in all the company’s retail outlets for the online-store in real time;
  • system of surveys and questionnaires, data from these surveys is combined with purchase history and search requests to create a more personalized experience;
  • store content filling system, a coupon system, a dynamic website menu for ease of use;
  • support of a so-called abandoned basket: if there are goods in a virtual basket and no activity, a user receives a notification about their incomplete purchase;
  • software for self-service terminals with a user-friendly interface and a lesser amount of steps needed to make a purchase;
  • online recruitment portal, where job-seekers can easily apply to current vacancies.


Results
  • the integration of real-time stock availability into the online store increased online sales by 14% within the first 6 months;
  • 20% of customers opt to use the refreshed self-service terminals, thus reducing the burden on in-store staff;
  • take-up of the new and improved loyalty program increased by 17% within the first 3 months, and the questionnaires continue to generate actionable feedback;
  • the new recruitment portal increased the number of applicants for each role by 40% and helped to create a database of potential candidates for future vacancies.

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