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Software Development Project for Transportation & Logistics Company
IT solutions for Mercedes-Benz Cafe
- Client:
- Mercedes-Benz
- Industry:
- Transportation & Logistics
- Location:
- Russia
About company
Mercedes-Benz is a German vehicle brand known worldwide for its luxury vehicles. In 2018, Mercedes-Benz was the largest seller of premium vehicles in the world, having sold 2.31 million passenger cars.
Challenge
As the government of Moscow took a decision to remove all the car dealer’s showrooms from the city center, the company needed another way to maintain its brand presence in Moscow, where its potential customers concentrated most. The possible solution to the problem became the concept of Mercedes Me Café.
Solutions
Results
Mercedes-Benz is a German vehicle brand known worldwide for its luxury vehicles. In 2018, Mercedes-Benz was the largest seller of premium vehicles in the world, having sold 2.31 million passenger cars.
Challenge
As the government of Moscow took a decision to remove all the car dealer’s showrooms from the city center, the company needed another way to maintain its brand presence in Moscow, where its potential customers concentrated most. The possible solution to the problem became the concept of Mercedes Me Café.
Solutions
- implementation of the concept in the form of an isolated software for Windows OS, with its own browser, social networks, email clients;
- introduction of the possibility to order meals and drinks, pay bills, interact with the multimedia marketing materials;
- development and integration of the AI-based system that suggests a user the most suitable car based on their appearance identification: age, sex, clothing style and color, hair color, mood, etc.;
- introduction of the possibility to play games, branded in the Mercedes-Benz style, on the touchscreens;
- implementation of other beautiful and interesting interactive elements that draw the visitors’ attention to the brand.
Results
- almost 25% of the cafe visitors signed up for a test-drive of a Mercedes car suggested by AI;
- Mercedes Me Café in Moscow has become an effective instrument of attracting new clients, which led to the appearance of similar Cafés in Hamburg and Beijing;
- within the first six months, the number of Café visitors reached 70,000;
- the number of sold cars has grown by 6,000 per year.
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