Every brand is a destination that you, your customers, your suppliers, and even your competitors populate, creating a living community. The key Values shared by each of these interrelated groups define your brand. Our approach leverages those key values to engage your brand community and grow it, sustainably.

This perspective is at the leading edge of modern brand management and Blade is the Canadian agency that has pioneered this idea since 2003.

Seeing your brand as a community is as relevant and powerful today, as it was then, because branding is not just about what people buy… it’s about what they buy into. And what they buy into is the relationship they expect to have with your brand.