Digital Marketing Project for Manufacturing Company

ABOUT THE PROJECT

• Web Design / Development
• Local SEO
• Mobile Responsiveness
• Strategy Development
• E-Commerce
• Consulting
• B2B
• Digital Marketing

PROJECT & CHALLENGES

Blackhawk Supply enjoys 30+ years of experience as a leader in the manufacture of HVAC Controls. In an industry cluttered with “I’ll call you back” responses, they provide markedly better customer experiences.

Blackhawk Supply had a disconnect between their online and offline brand identity. The site’s emphasis on eCommerce encouraged price shopping; and did not properly communicate the importance and value of its team’s coordinated, superior customer service. As a result, the company lost multiple sales.

SOLUTIONS

• Improve conversions 39.27% and transactions by 38.67% over 5 months thanks to new product titles, descriptions, and call-to-actions.
• Grow repeat buyer purchases by 9% YoY.
• Increase revenue from search engine traffic by 47.37% in 5 months through updated content and new Google Merchant Center account with product feeds.
• Expand paid traffic by 38.56% in 5 months leading to a 60.06% increase in revenue from paid traffic.
• Recover 56% more abandoned shopping cart customers YoY with our marketing automation strategy.
• Design an appealing, user-friendly website accessible to users on any device.
• Revamp website product structure and navigation so customers can discover the best solution for their needs in a few seconds.