Web Design Project for Legal Company

CHALLENGES

Barr & Young Attorneys faced a sea of competition. Their website had neither a clear delineation of services, nor any strong messages that connected with prospective clients. The small amount of web traffic they had enjoyed was being depleted, month-by-month by law firms actively building their own SEO traffic. The company’s website resembled an old-fashioned brochure; and their webmaster was only available intermittently, to make changes, corrections and updates.

OUR SOLUTION

• Rebrand the company: new logo, color palette and WSJ-style illustrations for gravitas.
• Redesign the website with clear navigation, large-scale photos & bold headlines that pack a dramatic punch.
• Trained Client to write high-quality blogs with strategic content on a frequent basis.
• Design service-specific Landing pages.
• Execute monthly SEO services.
• Submit site regularly to attorneys directories online.
• Identified/implemented an unusual approach for paid ads.

PROJECT RESULTS (ONLY 9 MOS.)

Increased monthly leads significantly (+650%) without expanding the marketing budget.
Improved Conversion rate 350% by writing industry-specific content, and crafting multiple Calls-to-Action.
Enhanced Sales funnel functionality with new graphics and logic-flow for prospective clients.