Why work on the search engine optimization of your pages, produce and publish quality content, or spend money on AdWords campaigns and PPC, if no one will go through the whole conversion process? Your website or ecommerce website's number one objective is to generate sales, no matter the nature of your industry, your field, your skills, and your goals.

To achieve these results, you need to focus on the second goal of your website which is to lead visitors to conversion. And that's the object of a very special approach, the Conversion Rate Optimization (CRO). It's about more than just looking at Google Analytics, although Google Analytics can tell you a lot. CRO takes it a step further.