Fbiz was born in the digital world in July 1999 and it quickly became one of the most important advertising agencies in Brazil.

With 23 years of history, today it works with clients such as Banco Bmg, Google, Samsung, Stellantis, TOTVS, Visa and Warner, focusing 100% on branding, e-commerce, performance and B2B. In 2011, Fbiz had 70% of its capital acquired by the WPP Group, the largest communication agency group in the world.

In 2022, Fbiz was certified as one of the best places to work, according to the global consultancy Great Place to Work (GPTW).

Headquarters

1144, João Moura Street, Sao Paulo, 05412-000, Brazil

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Fbiz Services

Fbiz Portfolio

Digital Marketing
Clocks of Violence

Fbiz Team Bios

Fernand Alphen
CEO of Fbiz
Fernand Alphen graduated in Business Administration from Fundação Getulio Vargas (FGV-SP) and he has a degree in History from the University of São Paulo (USP). He began his career as an entrepreneur with a pioneering digital advertising agency.
Paulo Loeb
CEO of Fbiz
Paulo Loeb has a bachelors degree in Business Administration from ESPM, a postgraduate degree from Fundação Getulio Vargas (FGV-SP) and an MBA from Emory University, in Atlanta, USA. For three years, he worked as Manager of the Marketing department at Unilever.
Marcello Hummel
COO of Fbiz
Marcello Hummel has a BA in Business Administration from Fundação Getulio Vargas (FGV-SP). For almost five years, he held the position of Marketing Manager at Editora Abril. At Fbiz, he accumulates the experience of having led almost all areas of the agency.