Launching New Flavors with Community-Centric Social Campaigns
To launch Dan-O Seasoning new flavors, FCS shifted to community-centric strategies, integrating social campaigns and daily community management to build awareness, leveraging millions of monthly engagements and fostering consistent, meaningful audience interactions.Results:
- Reduced response time down to one hour
- 500% increase in engagement
- 200% increase in audience growth
- 10X ROAS for paid campaigns