1514 Wealthy Street Suite 290, GRAND RAPIDS, Michigan 49506, United States

Gorilla Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
Year Founded
With offices in Detroit, and Los Angeles, and West Michigan, and production experience around the world, Gorilla crafts content for commercial brands and the entertainment industry.

We offer a spectrum of services including brand/creative development, motion and animation production, 360˚ experiences, and social content campaigns. Our creative teams are adept in both direct-to-client relationships and agency support roles, and we offer a diverse roster of international directing talent.

Clients include BMW, ESPN, Herman Miller, Quicken Loans, Whirlpool, and many more.
1514 Wealthy Street Suite 290, GRAND RAPIDS, Michigan 49506, United States

Gorilla Services

  • 360° Digital Agency Services
  • Branding Agencies
  • Video Production
  • Advertising And Marketing Agency Services
  • Creative Agency Services
  • Digital Marketing
  • Social Media Marketing
  • Video Marketing
  • Integrated Marketing
  • AR/VR

Gorilla Team Bios

  • Director
    Valerie Sasso
    Valerie’s creative spirit is one of a kind, with a quirky mix of logic and out-of-left-field thinking. Sure, she’s aware of her achievements as a director, but if asked, she’ll cite her favorite compliments as comparisons to a Latina Liz Lemon. She's a great collaborator and loves a challenge.
  • Producer / Director
    Ross Vande Waa
    Producer / Director
    Ross is the steadying creative force behind a great many of Gorilla’s finest pieces. Always able to transform a good idea into a great idea, Ross is the quiet current which pushes our teams, our directors, and our ideas beyond limitation. For Ross, a good idea can always be better
  • Director
    Eric Machiela
    Mix equal parts Hemingway machismo and Spielberg yarn-spinning. Add a pinch of Grinch and a splash of vermouth. Then chill. Like, really chill. That’s Machiela. Eric's laid-back demeanor that belies an uncompromising commitment to beautiful, well-crafted stories and elegant cinematography.
  • Producer
    Gina Caratelli
    If you could bottle and sell laughter Gina would be raking in the profits. Gorilla's perennial optimist, Gina is a talented producer who always (like seriously, always) has a knack for spinning things to the bright side. Her projects follow suit and make for great collaborative experiences.
  • Director
    Jason Baker
    A confident, competent, collaborative filmmaker with a flair for what’s novel and kinetic, Jason creates energetic films that plunge you into action and sound (he often crafts his own sound design). As he puts it, filmmaking is more than visual craft, it's an opportunity to create an experience.
  • Director
    Dan Woodliff
    As a director, Dan Woodliff has focused his creative energy on short films, commercials, music videos, and documentaries. He has built a reputation for poignantly capturing the subtleties of the human experience. Dan is fun, thoughtful, and has a knack for surprising you when you least expect it.
  • Producer / Director
    Seth Carver
    Producer / Director
    Seth's film career is a series of unpredictable events which have formed his talent. We say "talent" because, although labeling him simply "director" would be more convenient, the reality is that he wears many hats and does it pretty damn well. As a filmmaker, Seth has worked in over 20 countries.
  • Producer / Director
    Eric Scott Johnson
    Producer / Director
    A good director needs to see how what’s on the surface speaks to what’s at the core. In other words, art needs empathy. If any of our directors leads the stable in coupling those two skills, it’s EJ. With extensive global film experience (the ticker sits at 53 countries) EJ's got the chops.
  • Director
    Nate Vander Plas
    As a director, he has a unique ability to leverage his animation background to imagine, design, and implement visual forms of storytelling which are otherwise difficult to articulate. Nate is a talented collaborator who brings a welcome sense of levity to his projects – as well as everything else.
  • Director
    Chad Terpstra
    A seasoned cinematographer-turned-director, Chad leverages his intimate relationship with film aesthetics to spin emotive and ethereal stories. His filmmaking credits include a recent documentary about handcrafted pipes that will leave you thinking long and hard about life, fatherhood, and family.
  • Producer
    Caton Vance
    Gorilla's in-house cheerleader, Caton embodies our brand mantra to "Be More Human". In fact, he might have more feelings in his finger than the rest of us combined. As a producer, he will fight tirelessly on a client's behalf, not just for their project, but for a meaningful human experience.
  • Creative Director
    David Michael Phelps
    Creative Director
    Dave usually says what everyone's thinking. And sometimes what everyone isn't thinking. And most of the time what everyone should be thinking. A creative purist to the core, DMP (as we call him) has a gift for untying knots and turning them into successful projects.

Gorilla Clients

  • Amway Global
    Amway Global
  • Wolverine Worldwide
    Wolverine Worldwide
  • Whirlpool Corperation
    Whirlpool Corperation

Gorilla Awards

  • National ADDY Award Winner 2015
  • National ADDY Award Winner 2016
  • National ADDY Award Winner 2017