Project overview

Interactive Design in Industry

Budget:
$15,000
Timeline:
4 Months
Completed:
2019

Revolutionizing Car Buying with Comprehensive Digital Transformation

VAC. Rebranding and digital transformation of a Canadian car dealer
The VAC business concept is described in the slogan "From your phone to your home". The user simply fills out the quiz and soon gets their dream car right to the door of their home and on the most competitive terms. No need to waste time visiting car dealers and banks. Qualified managers will help choose the car that is perfectly suited to the client's requirements, as well as take care of getting the best possible loan terms. Buying a car has never been easier.

About VAC
To reveal all the advantages of such a concept to the user, we had to refine the way of presenting the information. VAC was a no-brand prior to contacting Interactive Design. It was a local Canadian business with big ambitions. To get users to trust the business, we had to work on its brand, because the brand is about reputation, reliability, and trust. Now VAC is actively growing and will soon reach a leading position in its segment in Canada.

About client
VAC clients are busy people who value their time. Choosing a car is a responsible task, especially if the client is not so car savy. Also, not all clients are experts in choosing the best loan conditions. VAC experts take responsibility at all steps, from your phone to your home. VAC has exclusive agreements with all car dealers in the region and deals only the best vehicles. VAC also collaborates with leading Canadian banks to be able to get the best loan conditions for their clients. All that enables VAC to provide much better conditions for their customers than they could get on their own.

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