Killian Branding

Killian Branding

Charlotte • Chicago • Cyberspace

73 W. Monroe St., Chicago, Illinois 60603, United States

Killian Branding Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
Year Founded
Ready for re-naming? 

Ready for re-branding? 

You've grown. Or merged. Or left your old name/capabilities/service offerings/geography behind.

Or your brand story isn't resonating with your best prospects as it should. Revenues are on a plateau. Competitors appear above you in Google searches, and you've "come in second" way too often. 

Your brand narrative isn't consistent internally, either. The answer to "why should prospects choose us?" would be answered one way by the C-suite, another by sales, another by ops, another by whoever answers the phones or that guy on the loading dock. Your elevator speech is, to put it politely, inconsistent.

Ready to re-ignite?

Your brand, like every brand, must meet three imperatives: awareness, differentiation, and urgency.

Awareness is job 1, of course. They can't choose you if they can't find you. It's the easiest imperative to solve because the solution is straightforward: you can build in better SEO into your digital presence, make your website more engaging, responsive and meaningful. You can even buy awareness with advertising dollars. Spoiler alert: ad budgets can be a monumental waste if you pursue Job 1 but neglect Job 2 – differentiation.

Differentiation is job 2, a far more complex strategic problem, because that differentiation must be emotionally meaningful to your best prospects. Brand loyalties are not changed by reason and logic and ten-reasons-why. (BTW, if you have ten reasons why, you're only nine subtractions away from a usable idea.) This process demands a deep understanding of the perceptions, needs, and beliefs of those best prospects – critical insights that will surprise you.

Job 3 is creating urgency, which is easy when you do job 2, differentiation, meaningfully. If what makes you different is loyalty-busting relevant, you simply need to tell the story well to the right people at the right time with the right frequency.

Hey. We also make sure you measure the ROI of every marketing tactic. Ask us how.
73 W. Monroe St., Chicago, Illinois 60603, United States
Other Locations
227 W. 4th Street, Charlotte, North Carolina 28202, United States

Killian Branding Services

  • Branding Agencies
  • Advertising Agency Services
  • Business Consulting
  • Web Design
  • WordPress Website Design
  • Digital Marketing
  • Email Marketing

Killian Branding Portfolio

  • Killian Branding - LOGO revision
    LOGO revision
  • Killian Branding - Rebranding for growth
    Rebranding for growth
  • Killian Branding - Total rebranding
    Total rebranding
  • Killian Branding - SevenOKs
  • Killian Branding - Renaming

Killian Branding Team Bios

  • Chief Branding Strategist
    Bob Killian
    Chief Branding Strategist
    Bob Killian – creative director, branding consultant, company namer, digital strategist – has been building better brands to make clients more visible, more differentiated, and more relevant. In 1987 he founded Killian Branding, a strategic agency that has worked with clients in every category, of
  • Digital Wizard
    Zack Dessent
    Digital Wizard
    Zack understands the importance of fresh flexibility in his work in order to communicate more effectively through design in a digital world. In his years with Killian Branding, Zack provided imaginative creative executions with an appreciation for unexpected, disruptive creative approaches.

Killian Branding Clients

  • Dot Dot Dot
    Dot Dot Dot
  • Boga Superfoods
    Boga Superfoods
  • Precious Moments
    Precious Moments
  • Sterno Delivery Insulated Food Carriers
    Sterno Delivery Insulated Food Carriers
  • W. B. Olson
    W. B. Olson
  • Euro Furniture
    Euro Furniture
  • Seeding Labs
    Seeding Labs
  • Kindred Restaurants
    Kindred Restaurants
  • Greenhouse Loft
    Greenhouse Loft
  • 55 Questions
    55 Questions

Killian Branding Awards

  • Killian Branding - Award 1