Enhancing Market Presence with Data-Driven SEO Optimization
DescriptionInvestKL has been mandated to attract large global multinationals such as Fortune 500 and Forbes 2000 type companies to establish their regional business, innovation, and talent hubs in Greater KL, providing a gateway for companies to grow their business in Asia.
Challenges
It was a challenge for InvestKL to gain its market presence and improve web traffic.
Solutions
Lizard Global focused on data science and digital marketing through SEO auditing and optimisation. The main goals were upgrading the digital newsletter and realising more relevant internet traffic through better SEO scores.
https://www.investkl.gov.my/
Impact
- 15,000 subscribers
- 1 newsletter per month
- Monthly web consultation