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175 Montrose W Ave, Suite 200, Akron, Ohio 44321, United States

B2B Project for Transportation & Logistics Company

A custom B2B online ordering system

Industry:
Transportation & Logistics
Location:
United States
Launched in October 2015, Blackburn Wheels needed a new look for their corporate website along with a fully custom eCommerce ordering system for their B2B customers. The project consisted of major data integrations and customer specific business rules.

The B2B customer ordering portal is widely used by major automotive companies to place orders with Blackburn Wheels on a daily basis. With large brands constantly on the website performance, speed and up-time were major focuses of the website build.

A branded shopping experience

In order to provide the best user experience we developed a branded user interface that is based upon login. Via the master administration Blackburns has the ability to set up new branded customers, choose a color scheme and upload their logo files. The branded experience along with improved usability to significantly increased user adoption rate and conversion rates.

Customized product page & data integration
Needing to manage over 14,000 SKUs and real-time stock levels needed, a custom data integration was programmed to sync on a scheduled basis. The product page pulls all product data and was customized to display unique information based on Blackburns products.

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