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Web Development Project for eCommerce Company

A&C Plastics Launches a New Website and Highly Successful SEO/SEM Campaign

Client:
A&C Plastics
Industry:
eCommerce
Location:
United States
For over 40 years, A&C Plastics, Inc., headquartered in Houston, TX, has been a leader in the plastic industry. With the need to streamline business processes and make ordering convenient for customers, developing an eCommerce website was a priority.

The other need was to expose A&C Plastics to customers across the globe who didnt know their brand. Through a custom developed website, along with a search marketing campaign, A&C Plastics has exceeded initial goals.

Enterprise-Level Search Engine Optimization Campaign
Starting with an out-of-date website lacking in optimization, our SEO team came in with a strategy and worked alongside our website design team.

Combining design, development and search marketing under one roof not only streamlined efforts but allowed for a cohevise marketing plan. The SEO team at OuterBox put together an ongoing content strategy and outlined a site structure that would provide a solid foundation for future growth.

Dialing In The AdWords Campaign
With a brand new website and the opportunity to make a huge dent in the market, we increased AdWords spend with an emphasis on conversions. This improved campaign, along with the new website, helped us to increase AdWords leads by more than 500%.

Targeted Remarketing
The remarketing campaign was launched to constantly remarket back to website visitors who may have not yet made a purchase or filled out a quote request form. Keeping potential customers engaged has led to an increase in online quote requests, calls and revenue.

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