Enhancing Online Presence with Targeted SEO and PPC
ChallengeThe key challenge faced by Summit Equipment Rentals was their underwhelming online presence, which did not effectively highlight the companys unique selling points (USPs). This lack of differentiation led to lost opportunities in attracting new customers and retaining existing ones.
Solution
We identified three key strengths of Summit Equipment Rentals: well-kept equipment, good prices, and free delivery, which we highlighted in our marketing. Our strategy included improving search rankings with keywords and creating ads and content that draw people to their business.
Result
A 133% rise in leads generated through PPC campaigns, underlining an increased interest from potential customers. And, a 49% increase in online checkouts originating from organic search traffic, reflecting improved engagement and higher conversion rates.